The Mall Group’s Retail Development Director Maryse Kraatz invites you to check out trendy items at ANOTHER STORY, a hip lifestyle concept store which brings together the best design products from around the world.
This summer, the theme is “RAINBOW” with colorful items from exclusive international brands to indulge hip customers with cool designs in various styles in rainbow colors to brighten up this summer season. Celebrities joining the event includes Taya Rogers, Ascha Charoenrasameekiat, Akkarapol Ruethaiyanont, Valentina Giardullo, Pongsapat Kankam, Kritsanapong Soonthonchatchawech, Anavin Charttong, Jiratpisit Jaravijit and Rapeewish Sangiamwong at ANOTHER STORY, 4th floor, Helix Quartier, The EmQuartier the other day.
As you walked into the store, you will be greeted with a rainbow Tuk Tuk that was beautifully decorated with rainbow and cloud accessories. Inside the store, you will see the rainbow striped floor that leads to the back wall, where the eye-catching and adorable items from the new collection are beautifully arranged on the shelf. Those will make you stop and admire its detail and craftsmanship.
Besides that, you can also find different colorful selection of products located throughout the store, alongside with mouthwatering bites and refreshments such as cupcakes, meringues and lollipops which you can use as props to match the rainbow theme for your social media. In addition, you will be surprised with the rich taste of the rainbow wine from Wine Garage. Wine Garage is another lifestyle experience that allows everyone to experience wide range of carefully selected of wines and homemade bread that suits Thai lifestyles, using top-quality ingredients imported from France. Four workshops will be organized per year, based on Another Story's theme. Everyone can participate and enjoy the unique experiences!
“Another Story shop's concept is to tell a story through various products, selected from all over the world for everyone to choose. As we all know, June is the month of pride for LGBT and we intend to celebrate sexual freedom. We want to take part and support all sexes to take pride in paths they choose. Another Story intends to bring colorful products to create happiness for everyone who walked into the store, hoping that these colors will help bring happiness and smiles to everyone that sees or receive these items as gifts.” said Maryse Kraatz, The Mall Group’s Retail Development Director.
"I am glad that there is a good project like this. Every time that I come to Another Story's event, I feel that there is more than just a new collection. A good message is hidden behind every product. For this collection, it is a representation of LGBT. Choosing an item matching the theme can be a lot of fun, as it makes people who loves shopping to think deeper than just beauty, but also to have good, supporting messages that are passed on to others as well," said Taya Rogers, a Thai celebrity known for her amazing smile.
This summer, the theme is “RAINBOW” with colorful items from exclusive international brands to indulge hip customers with cool designs in various styles in rainbow colors to brighten up this summer season. Celebrities joining the event includes Taya Rogers, Ascha Charoenrasameekiat, Akkarapol Ruethaiyanont, Valentina Giardullo, Pongsapat Kankam, Kritsanapong Soonthonchatchawech, Anavin Charttong, Jiratpisit Jaravijit and Rapeewish Sangiamwong at ANOTHER STORY, 4th floor, Helix Quartier, The EmQuartier the other day.
As you walked into the store, you will be greeted with a rainbow Tuk Tuk that was beautifully decorated with rainbow and cloud accessories. Inside the store, you will see the rainbow striped floor that leads to the back wall, where the eye-catching and adorable items from the new collection are beautifully arranged on the shelf. Those will make you stop and admire its detail and craftsmanship.
Besides that, you can also find different colorful selection of products located throughout the store, alongside with mouthwatering bites and refreshments such as cupcakes, meringues and lollipops which you can use as props to match the rainbow theme for your social media. In addition, you will be surprised with the rich taste of the rainbow wine from Wine Garage. Wine Garage is another lifestyle experience that allows everyone to experience wide range of carefully selected of wines and homemade bread that suits Thai lifestyles, using top-quality ingredients imported from France. Four workshops will be organized per year, based on Another Story's theme. Everyone can participate and enjoy the unique experiences!
“Another Story shop's concept is to tell a story through various products, selected from all over the world for everyone to choose. As we all know, June is the month of pride for LGBT and we intend to celebrate sexual freedom. We want to take part and support all sexes to take pride in paths they choose. Another Story intends to bring colorful products to create happiness for everyone who walked into the store, hoping that these colors will help bring happiness and smiles to everyone that sees or receive these items as gifts.” said Maryse Kraatz, The Mall Group’s Retail Development Director.
"I am glad that there is a good project like this. Every time that I come to Another Story's event, I feel that there is more than just a new collection. A good message is hidden behind every product. For this collection, it is a representation of LGBT. Choosing an item matching the theme can be a lot of fun, as it makes people who loves shopping to think deeper than just beauty, but also to have good, supporting messages that are passed on to others as well," said Taya Rogers, a Thai celebrity known for her amazing smile.
ANOTHER STORY brings you to a world of imagination with creative and cool design items with interesting stories behind them. This summer season, the concept of “RAINBOW” will add liveliness to your life, inspiring love, resilience, happiness and confidence to help you fully enjoy the season. Express yourself through colorful items, from cool accessories to fun home decor items and modern gadgets, all in bright hues such as pink, red, yellow, green and blue, creatively designed by leading iconic brands such as ALL THE MUST, SORBET BRACELET, MACON & LESQUOY, NEKO NEKO, POLS POTTEN, SELETTI, ROJI, FISURA, TOO LATE, USBEPOWER, LOUIS VUITTON CITY GUIDES and WILD & WOLF.
“RAINBOW” not only represents colorfulness but is also symbolic of acceptance and diversity of LGBT people around the world. ANOTHER STORY recognizes the importance of this topic and wants to promote awareness, equality, diversity and gender balance, as well as pass on the power of love through this “RAINBOW” theme. Therefore, unisex T-shirts with words like “I Love Boys” and “I Love Girls”, as well as rainbow-colored ANOTHER STORY bags, are created for this occasion, and part of the proceeds will go to OUT BKK, a non-profit community which aims to promote diversity through fun activities and to improve the relationship between LGBTIQ+ people in Thailand and their families.
"As a representative from my organization, I think this event did a very good job. It is similar to volunteer work, where everyone comes here with their heart and full support as we try to build a network and good relationship with the school community, including many companies to support the LGBT community in Thailand. I am pleased to be partnered with Another Story and continue to innovate good ideas for the society," mentioned with gratitude by Panupan Joongjai, Social Ambassador of OUT BKK.
“RAINBOW” not only represents colorfulness but is also symbolic of acceptance and diversity of LGBT people around the world. ANOTHER STORY recognizes the importance of this topic and wants to promote awareness, equality, diversity and gender balance, as well as pass on the power of love through this “RAINBOW” theme. Therefore, unisex T-shirts with words like “I Love Boys” and “I Love Girls”, as well as rainbow-colored ANOTHER STORY bags, are created for this occasion, and part of the proceeds will go to OUT BKK, a non-profit community which aims to promote diversity through fun activities and to improve the relationship between LGBTIQ+ people in Thailand and their families.
"As a representative from my organization, I think this event did a very good job. It is similar to volunteer work, where everyone comes here with their heart and full support as we try to build a network and good relationship with the school community, including many companies to support the LGBT community in Thailand. I am pleased to be partnered with Another Story and continue to innovate good ideas for the society," mentioned with gratitude by Panupan Joongjai, Social Ambassador of OUT BKK.
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