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ASICS, a world-renowned athletic brand, hosts an exclusive launch event for GLIDERIDE™, the latest energy-saving shoes from RIDE series featuring GLIDESOLE™ technology that reduces energy loss and a new LITE-SHOW™ collection.
The event sees a special visit of President and Chief Operating Officer, ASICS Corporation Mr. Yasuhito Hirota. Also joining the event are ASICS brand ambassadors in Thailand – Toey-Pongsakorn Mettarikanon and Nat Sakdatorn.
ASICS is introducing GLIDERIDE™, the latest energy-saving shoes from RIDE series, following the launch of METARIDE™ earlier this year at Tokyo Marathon. The GLIDERIDE™ features GUIDESOLE™ technology that is scientifically proven to reduce total energy loss at the ankle joint, where runners expend the most energy; improved cushioning for increased comfort; and reduce weight of the shoes while maintaining stability to provide both performance and protection. The GLIDERIDE™ is lighter, allowing runners to keep running longer and farer than ever before. As for the LITE-SHOW™ collection, it is a new interpretation of three key performance running shoe models including GEL-KAYANO™ 26, GEL-NIMBUS™ 21 and GEL-CUMULUS™ 21, offering in new colorways. The collection highlights that running is a timeless activity and can be done at any time of day, even at dusk and at night.
The event sees a special visit of President and Chief Operating Officer, ASICS Corporation Mr. Yasuhito Hirota. Also joining the event are ASICS brand ambassadors in Thailand – Toey-Pongsakorn Mettarikanon and Nat Sakdatorn.
ASICS is introducing GLIDERIDE™, the latest energy-saving shoes from RIDE series, following the launch of METARIDE™ earlier this year at Tokyo Marathon. The GLIDERIDE™ features GUIDESOLE™ technology that is scientifically proven to reduce total energy loss at the ankle joint, where runners expend the most energy; improved cushioning for increased comfort; and reduce weight of the shoes while maintaining stability to provide both performance and protection. The GLIDERIDE™ is lighter, allowing runners to keep running longer and farer than ever before. As for the LITE-SHOW™ collection, it is a new interpretation of three key performance running shoe models including GEL-KAYANO™ 26, GEL-NIMBUS™ 21 and GEL-CUMULUS™ 21, offering in new colorways. The collection highlights that running is a timeless activity and can be done at any time of day, even at dusk and at night.
Yasuhito Hirota, ASICS President and COO, said: “This latest innovation is a major milestone in achieving our goal to make our energy saving technology available to all runners. In Spring 2020, we will launch the next shoe in the family, EVORIDE™. And it doesn’t finish there. ASICS commitment to this new category extends beyond footwear with the planned introduction of further innovations to our in-store and on-line services”.
During the event, ASICS brand ambassadors in Thailand Toey-Pongsakorn Mettarikanon and Nat Sakdatorn who are active runners join a discussion session on stage to share their experiences with ASICS’ new running shoes – the GLIDERIDE™ and the LITE-SHOW™ collection. The event is an official announcement for them both to extend their contract with ASICS.
With the launch of GLIDERIDE™, ASICS reinforces its leading position as an expert in running with new innovative technologies to continuously improve the performance of runners.
GLIDERIDE™ by ASICS is now available for both men and women at 5,900 baht. And for runners who are interested in finding out more details about ASICS, you can visit ASICS stores nationwide and shop for ASICS online at www.asics.com/th.
For more information, please log on to www.facebook.com/ASICSThailand and www.instagram.com/asicsth/.
During the event, ASICS brand ambassadors in Thailand Toey-Pongsakorn Mettarikanon and Nat Sakdatorn who are active runners join a discussion session on stage to share their experiences with ASICS’ new running shoes – the GLIDERIDE™ and the LITE-SHOW™ collection. The event is an official announcement for them both to extend their contract with ASICS.
With the launch of GLIDERIDE™, ASICS reinforces its leading position as an expert in running with new innovative technologies to continuously improve the performance of runners.
GLIDERIDE™ by ASICS is now available for both men and women at 5,900 baht. And for runners who are interested in finding out more details about ASICS, you can visit ASICS stores nationwide and shop for ASICS online at www.asics.com/th.
For more information, please log on to www.facebook.com/ASICSThailand and www.instagram.com/asicsth/.
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