2020 marks the 30th anniversary of ASICS' iconic GEL-LYTE™ III silhouette. To celebrate, ASICS SportStyle has developed the GEL-LYTE™ XXX, a sneaker that combines design elements of the GEL LYTE™ III model, originally designed by Shigeyuki Mitsui, with a futuristic design and mixed material approach.
ASICS has a philosophy of design that takes into account tried and tested measures of functionality and combines that with evolutionary foresight. The designer of the GEL-LYTE™ XXX sneaker, Ryota Kitami, has incorporated upper elements from Mitsui’s original model and modernized it with mixed materials and a more contemporary aesthetic. This makes the GEL-LYTE™ XXX sneaker special because it embodies ASICS’s past whilst connecting it to the present.
Kitami, thinking back at the design process of the GEL-LYTE™ XXX shoe, explains, “I talked directly to Mitsui-san, and learned that each one of the shoe parts had its own story, and about his belief in designing the shoe. I started by understanding all the construction of each of the parts of GEL-LYTE™ III model, and I tried to develop Mitsui-san’s belief into a present form”.
ASICS has a philosophy of design that takes into account tried and tested measures of functionality and combines that with evolutionary foresight. The designer of the GEL-LYTE™ XXX sneaker, Ryota Kitami, has incorporated upper elements from Mitsui’s original model and modernized it with mixed materials and a more contemporary aesthetic. This makes the GEL-LYTE™ XXX sneaker special because it embodies ASICS’s past whilst connecting it to the present.
Kitami, thinking back at the design process of the GEL-LYTE™ XXX shoe, explains, “I talked directly to Mitsui-san, and learned that each one of the shoe parts had its own story, and about his belief in designing the shoe. I started by understanding all the construction of each of the parts of GEL-LYTE™ III model, and I tried to develop Mitsui-san’s belief into a present form”.
 | Inspired by the GEL-LYTE™ III model, The GEL-LYTE™ XXX sneaker has kept the iconic split tongue but has a more streamlined wrap-up construction, which Kitami explains was adopted for increased fitting. Another noticeable characteristic is the pronounced heel, this is a design element that gives a modernized look to the sneaker and is connected to a midsole using FLYTEFOAM™ technology - which provides soft cushioning and lightweight to the wearer. The GEL-LYTE™ XXX sneaker utilizes both mesh and synthetic leather on the upper with contrast ASICS Stripes emblazoned across either side and a connected ‘XXX’ on the midsole, illustrating the connection between past and present. The GEL-LYTE™ XXX sneaker available online at ASICS.COM for 4,700 THB and GEL-LYTE™ XXX ‘Modern Tokyo’ for 5,500 THB For more information, please log on to www.facebook.com/ASICS.sportstyle.th And www.instagram.com/asics_sportstyle_th (IG: @asics_sportstyle_th) |
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