Bolon Eyewear, under Essilor group brands, one of the top leading eyewear brands offering fashion, design & quality sunglasses and optical glasses, has announced the launch of a new Fall /Winter 2019 collection which focuses on fashion, design, and craftsmanship using premium materials and innovative advanced assembly techniques all at a very accessible price.
Bolon Eyewear’s three core brand tenets are reflected in everything they sell – various styles that are always in fashion, meticulous craftsmanship, and affordable price. When it comes to fashion Bolon redesigns classic styles but gives them a modern aesthetic to ensure each is a unique piece of art. The craftsmanship they inject into all their eyewear ensures a perfect fit and superior comfort made possible by the use of premium materials and manufacturing techniques. Better still, the entire range is accessible to all due to it being offered at a very affordable price.
Launching the Fall/Winter 2019 collection, Bolon Eyewear returns with a series of contemporary and stylish Sunglasses and Optical pieces, designed to easily transcend through the season. The Fall/Winter sunglasses collection features seven series: ANONYMOUS inspired by powerful women with a distinct flat frame shape; LES JARDINS evoking the majestic gardens of Versailles combined with high technology to create diamond-cut petal edges with iris-shaped metal fitting on the lenses; SHADOW PLAY is a unique suspended lens design with diamond cut and frosted lenses; CAT CHIC RETRO is cat eye and stereoscopic design; HALF MOON is fashionable oversized geometric style designed for an ultra light comfortable wearing experience; URBAN SPIRIT a unique retro-futuristic concept with a single top bridge; THE SADDLE is an ultra light titanium frame with comfort-enhancing saddle nose pads and weight balanced temple COOL ATTITUDE is a minimalist tiny metal irregular frame designed to accentuate high cheekbones and “up” your brow game.
New optical frames are presented in seven series: SADDLE design inspired by the classic aviator look the nose pad shaped as a saddle reducing pressure on the nose for a comfortable wearing experience; RETROGRADE a classic wearable design made of ultra light premium acetate from Japan; PLANET inspired by planetary rings and orbits with a retro design of gentle and unique symmetrical sloping edges on the frame; HALF MOON embodies modern geometry and a unisex style; BUTTERFLIES & BOWS inspired by the tips of a butterfly’s wings and the “bow” runway trend of 2019 in a color-block yet feminine style that brightens the facial structure; CAT CHIC inspired by ‘Victorian’ fashion and the modern vintage look influenced by the stylish yet distinguished gentleman and MORDEN VINTAGE inspired by the stylish yet distinguished gentleman.
Bolon Eyewear’s three core brand tenets are reflected in everything they sell – various styles that are always in fashion, meticulous craftsmanship, and affordable price. When it comes to fashion Bolon redesigns classic styles but gives them a modern aesthetic to ensure each is a unique piece of art. The craftsmanship they inject into all their eyewear ensures a perfect fit and superior comfort made possible by the use of premium materials and manufacturing techniques. Better still, the entire range is accessible to all due to it being offered at a very affordable price.
Launching the Fall/Winter 2019 collection, Bolon Eyewear returns with a series of contemporary and stylish Sunglasses and Optical pieces, designed to easily transcend through the season. The Fall/Winter sunglasses collection features seven series: ANONYMOUS inspired by powerful women with a distinct flat frame shape; LES JARDINS evoking the majestic gardens of Versailles combined with high technology to create diamond-cut petal edges with iris-shaped metal fitting on the lenses; SHADOW PLAY is a unique suspended lens design with diamond cut and frosted lenses; CAT CHIC RETRO is cat eye and stereoscopic design; HALF MOON is fashionable oversized geometric style designed for an ultra light comfortable wearing experience; URBAN SPIRIT a unique retro-futuristic concept with a single top bridge; THE SADDLE is an ultra light titanium frame with comfort-enhancing saddle nose pads and weight balanced temple COOL ATTITUDE is a minimalist tiny metal irregular frame designed to accentuate high cheekbones and “up” your brow game.
New optical frames are presented in seven series: SADDLE design inspired by the classic aviator look the nose pad shaped as a saddle reducing pressure on the nose for a comfortable wearing experience; RETROGRADE a classic wearable design made of ultra light premium acetate from Japan; PLANET inspired by planetary rings and orbits with a retro design of gentle and unique symmetrical sloping edges on the frame; HALF MOON embodies modern geometry and a unisex style; BUTTERFLIES & BOWS inspired by the tips of a butterfly’s wings and the “bow” runway trend of 2019 in a color-block yet feminine style that brightens the facial structure; CAT CHIC inspired by ‘Victorian’ fashion and the modern vintage look influenced by the stylish yet distinguished gentleman and MORDEN VINTAGE inspired by the stylish yet distinguished gentleman.
Mr. Thissadee Tulyaanukij, Managing Director Indochina, Essilor Distribution (Thailand) Co., Ltd. said “Since its launch into Thai market in 2017, Bolon Eyewear is already present in more than 80 countries around the world. Bolon has been increasing dramatically in Thailand with a growing proportion every year. Consumers are looking for something different and they are willing to spend when it comes to a quality product at an affordable price point, so we can see the potential for the Bolon brand here in Thailand. Next year Bolon plans to expand the market focusing on using online communication channels to better respond to customer behavior and drive brand awareness in Thailand. In the present day we cannot ignore that KOL marketing in Thailand is essentially intangible in nature. The results of a successful influencer marketing effort could mirror a branding campaign with greater awareness and improved perceptions of the brand among consumers. The challenge is to measure that impact and try to give it a monetary value that brands can understand. We have also partnered with rising millennial star Davika Hoorne, who has quickly become a fan of the Bolon Eyewear brand. She finds the design and colours suited to her own personal style, it’s a relationship we are very proud of as she truly reflects the Bolon brand and she is happy to share her love of the our products with her nine million followers on Instagram.” |
Bolon Eyewear are offering a large collection for their Winter and Fall range with optical and sunglasses that provide different fashion designs to choose from, all without hurting the pocket thanks to the entire range being marketed at a reasonable price. The brand understands the importance of design and technological artistry by using premium materials for the best quality of frames and lenses. Every frame is comfortable to wear, ultra-lightweight, resistant and provides a good fit for Asian facial features. As testament to the company’s focus on design and quality, Bolon was recognized as the MOST INFLUENTIAL BRAND IN THE ASIA EYEGLASSES INDUSTRY in 2014 and in 2015, and it was ranked among the Top 500 Asian Brands CONSISTENTLY RANKED AMONG THE TOP 500 ASIAN BRANDS in 2017-2019.
Mr. Thissadee continued “Bolon was the only eyewear brand in this prestigious ranking. Our innovative frame design, high quality materials and excellent craftsmanship were the three key advantages that helped establish Bolon Eyewear as an affordable brand with a price positioned above mid-range. When it comes to craftsmanship, our focus is to always ensure superior comfort and of course longevity with everything we make, to do this we only use premium materials and innovative techniques to achieve lightness and a perfect fit. Thanks to the variety of our designs there are countless ways everyone who puts on a pair of our eyewear can express themselves in their own personal style. Plus there are numerous advantages that come with wearing Bolon’s High-Definition Polarized Lenses, an exclusive to Bolon that is manufactured by Essilor, the world leader in the manufacture of optical lenses. They include perfect reproduction in HD Vision of the exact colors as perceived by the human eye, highly effective UV400 Protection that blocks harmful UVA, UVB & UVC rays, and anti-glare technology that always presents a clear view and also helps to maintain eye health.” Davika Hoorne, Bolon’s Brand Ambassador for Thailand said “With the value of “My Style, My BOLON” in mind, Bolon aims to enhance the personalities who are looking for individualism and unique style. Bolon have a team of Italian designers who craft all Bolon eyewear frames and their brief is to redesign classic styles, integrating refined modern details to ensure that every frame is a unique piece of art. Bolon Eyewear are firm believers in embracing individuality and personal style, their designs aim to inspire women and men with unique and modern looks. Bolon does not impose trends to follow, instead they offer various design collections that allow everyone to express their own personal style with confidence.” |
The Fall/Autumn 2019 collection will be available in the best optical shops in Thailand from November, please visit Bolon Eyewear for more details: https://bolon.co.th/, Facebook “bolon eyewear Thailand”, and Instagram “Boloneyewearth”.