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CHANINTR, Thailand’s leading high-end furniture distributor, celebrates its 25th anniversary of “Living Well” and announces business expansion plans, which includes the opening of two furniture retail locations and restaurants, as well as new brand partnerships. The company is targeting Baht 1.5 billion in revenues by 2020.
Commenting on the company’s milestone and expansion plans, Chanintr Sirisant, Chief Executive Officer of Chanintr Living Limited, said, “This year, as CHANINTR marks its 25th anniversary, we are proud to announce plans that will cement us as the No. 1 luxury lifestyle brand in the country. We will be opening two new locations in Bangkok of over 1,000 square meters each: CHANINTR HOME on Thonglor will present a complete residential lifestyle offering for today that includes a curated selection of home furnishings and antiques, the first ever Waterworks showroom in Asia, and our very first CHANINTR CAFÉ. CHANINTR OFFICE will be located in a converted warehouse on Sukhumvit 26 and offer our corporate and co-working clients inspiration for what we see as the office of today. It will be anchored by Herman Miller group brands, as well as, others that we represent like, Emeco, Ethnicraft and Walter Knoll, with its very own coffee bar. We are also extending the type and level of services we provide to our customers, such as our design services and turn-key solutions. We believe these new projects will support further growth in terms of revenues and, more importantly, relevance to our customers, all while maintaining our company motto of enabling ‘Living Well.’ This philosophy is at the core of our business and is what differentiates us from others.”
Commenting on the company’s milestone and expansion plans, Chanintr Sirisant, Chief Executive Officer of Chanintr Living Limited, said, “This year, as CHANINTR marks its 25th anniversary, we are proud to announce plans that will cement us as the No. 1 luxury lifestyle brand in the country. We will be opening two new locations in Bangkok of over 1,000 square meters each: CHANINTR HOME on Thonglor will present a complete residential lifestyle offering for today that includes a curated selection of home furnishings and antiques, the first ever Waterworks showroom in Asia, and our very first CHANINTR CAFÉ. CHANINTR OFFICE will be located in a converted warehouse on Sukhumvit 26 and offer our corporate and co-working clients inspiration for what we see as the office of today. It will be anchored by Herman Miller group brands, as well as, others that we represent like, Emeco, Ethnicraft and Walter Knoll, with its very own coffee bar. We are also extending the type and level of services we provide to our customers, such as our design services and turn-key solutions. We believe these new projects will support further growth in terms of revenues and, more importantly, relevance to our customers, all while maintaining our company motto of enabling ‘Living Well.’ This philosophy is at the core of our business and is what differentiates us from others.”
The business of CHANINTR today can be grouped into 3 main areas:
Khun Chanintr added, “From 2016 to 2018, the company has been growing reasonably well at around 15 to 20% with last year’s revenue reaching Baht 1.2 billion.
“Looking at the landscape of Thailand’s luxury furniture industry, it is clear that CHANINTR attracts high-end consumers with spending power. Our clients range from those furnishing private residences, to real estate developers, interior designers and architects. Last year, Thailand’s luxury retail furniture segment was valued at approximately Baht 4.3 billion. CHANINTR made up about 28% of that value,” Chanintr concluded.
Rainy Chan, Chief Operating Officer of CHANINTR, also commented on leveraging CHANINTR’s philosophy of “Living Well,” saying that, “Apart from the luxury brands and products CHANINTR represents, it is the company’s philosophy and service culture that are truly the foundation for building a great lifestyle brand that can grow into many new areas. It is what makes CHANINTR much more than a furniture retailer and what has attracted me out of my many years in the luxury hospitality industry.”
Khun Chanintr added that the future of the business looks bright. “As we celebrate 25 years of enabling ‘Living Well,’ we would like to show our appreciation for the trust and partnerships given to us. From the very first day, we have always put our clients first when looking at business opportunities and expansion plans. Even now, we plan on growing with our customers, while continuing to forge our path as Thailand’s preeminent luxury provider.”
- Furniture & Furnishings for Residential, Office, and Developers - representation/brand management of 30+ top international brands sold via 11 retail showrooms in four main locations, as well as through a team of direct sales persons. Two additional locations (Thonglor and Sukhumvit 26) with 5 more brands are to be added in 2020.
- Services for Our home, Office, and Developer Clients - providing services from matchmaking designers, artistic direction (advising on interior concepts), specifying products, sourcing antiques, purchasing, high-end shipping, high-end warehousing, custom furniture for projects, design service for fully-fitted interiors, to a full scope interior design service, or turn-key solutions can be provided by CHANINTR.
- Food & Beverage - two Clinton St. Baking Company restaurants (one in Singapore and one in Bangkok), a renowned gourmet pancake and comfort food restaurant group from New York City under a regional license agreement. CHANINTR CAFÉ, a restaurant developed in-house that is based out of the values and style of the company with a focus on the way we eat at home today, a mix of foods, excellent quality, service and homey feel.
Khun Chanintr added, “From 2016 to 2018, the company has been growing reasonably well at around 15 to 20% with last year’s revenue reaching Baht 1.2 billion.
“Looking at the landscape of Thailand’s luxury furniture industry, it is clear that CHANINTR attracts high-end consumers with spending power. Our clients range from those furnishing private residences, to real estate developers, interior designers and architects. Last year, Thailand’s luxury retail furniture segment was valued at approximately Baht 4.3 billion. CHANINTR made up about 28% of that value,” Chanintr concluded.
Rainy Chan, Chief Operating Officer of CHANINTR, also commented on leveraging CHANINTR’s philosophy of “Living Well,” saying that, “Apart from the luxury brands and products CHANINTR represents, it is the company’s philosophy and service culture that are truly the foundation for building a great lifestyle brand that can grow into many new areas. It is what makes CHANINTR much more than a furniture retailer and what has attracted me out of my many years in the luxury hospitality industry.”
Khun Chanintr added that the future of the business looks bright. “As we celebrate 25 years of enabling ‘Living Well,’ we would like to show our appreciation for the trust and partnerships given to us. From the very first day, we have always put our clients first when looking at business opportunities and expansion plans. Even now, we plan on growing with our customers, while continuing to forge our path as Thailand’s preeminent luxury provider.”
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