Coach today announces the launch of Rexy Remix, a special collection featuring collaborations with four contemporary creatives based in China, brought together by Coach to reimagine the brand’s beloved mascot Rexy.
First seen on the runway during Coach’s Pre-Fall 2019 show in Shanghai, the collection, available in Coach stores globally and on coach.com today, fuses the creative energy of the city with the bold attitude of New York. Sui Jianguo’s T-Rex sculpture is photographed to create a distorted photo print.
Music collective YETI OUT incorporated Rexy into their signature graphic round face. Zhu Jingyi playfully recontextualized the brand’s mascot in an authentic ink drawing and graphic artist Guang Yu reinterpreted Rexy in a fierce hand-drawn graffiti print.
First seen on the runway during Coach’s Pre-Fall 2019 show in Shanghai, the collection, available in Coach stores globally and on coach.com today, fuses the creative energy of the city with the bold attitude of New York. Sui Jianguo’s T-Rex sculpture is photographed to create a distorted photo print.
Music collective YETI OUT incorporated Rexy into their signature graphic round face. Zhu Jingyi playfully recontextualized the brand’s mascot in an authentic ink drawing and graphic artist Guang Yu reinterpreted Rexy in a fierce hand-drawn graffiti print.
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