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COS is pleased to present its Spring Summer 2020 campaign by acclaimed photographer Zoë Ghertner. The campaign explores a collection of elegant classics and deconstructed utilitarian references featured on iconic models Freja Beha Erichsen, George Okeny and Yang Hao, styled by Hannes Hetta. |
Featuring Ghertner’s naturalistic aesthetic, saturated portraits are characterised by warm highlights of natural light whilst details of craftsmanship are exhibited by a conceptual array of unique textured close-ups and soft sculptural portraits. The campaign illustrates an intimate study of character and garment interaction, epitomised by understated styling and a distinctively candid direction.
The minimalist location complements the collection’s foundational colour palette of natural ecru, soft neutrals and industrial light greys with accents of electric cyan, bold red and indigo blue.
Modernist garments are bound by technicality and innovation, reflected in-focus with a foiled high-twist shine fabric and coated denim. Movement is visualised by fluid, effortless draping and layered silhouettes.
The minimalist location complements the collection’s foundational colour palette of natural ecru, soft neutrals and industrial light greys with accents of electric cyan, bold red and indigo blue.
Modernist garments are bound by technicality and innovation, reflected in-focus with a foiled high-twist shine fabric and coated denim. Movement is visualised by fluid, effortless draping and layered silhouettes.
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