Bangkok, 10 June 2026 – CPRAM Company Limited (CPRAM), a leader in the ready-to-eat food industry, continues its international expansion with the launch of Le Pan Moist Banana Bread, a soft banana cake filled with custard cream, at E-Mart Traders stores nationwide in South Korea. More than 14 tons of the product have already been shipped, and it has received positive feedback amid rising demand for healthier snacks in the Korean market. The launch underscores CPRAM’s world-class production capabilities and its ongoing commitment to elevating Thai food soft power on the global stage.
World-Class Production Technology Raises Thai Bakery Standards to the Global Stage
Le Pan Moist Banana Bread was developed under a premium indulgence at an accessible price concept. The soft, moist banana cake is filled with specially selected Thai banana custard cream and produced at CPRAM’s state-of-the-art facility, featuring an advanced automated production system that ensures consistent quality and compliance with global food safety standards. The product offers a new eating experience in South Korea’s bakery market, whether enjoyed at room temperature or chilled for an ice cream-like custard texture. Positioned under a penetration pricing strategy, the product is priced at 12,980 won per 12-piece pack, or approximately THB 23–25 per piece, offering strong value for money in South Korea’s high cost-of-living market.
Exploring South Korea’s Growing Preference for Soft and Moist Desserts
The launch follows strong interest from South Korean partners at THAIFEX-ANUGA ASIA last year, as well as growing demand for cakes, bakery, and frozen desserts featuring banana and premium dairy flavors. Korean consumers increasingly favor products with balanced sweetness, soft and moist textures, and convenient formats. At the same time, Thai products continue to gain popularity for their distinctive flavors and quality. Combining the flavor of Thai bananas with a frozen bakery product that retains its soft texture in a thaw-and-serve format, Le Pan Moist Banana Bread aligns well with Korean consumer preferences and has received positive feedback from buyers at E-Mart Traders.
At the same time, South Korea’s healthy snack market continues to experience strong growth. According to Horizon Databook, fruit-, nut-, and seed-based products accounted for the largest market share at 41.35% in 2025. Growth has been supported by government initiatives promoting healthier food choices among children and teenagers through collaboration with the Ministry of Food and Drug Safety (MFDS), including the establishment of dedicated healthy food zones at convenience stores near schools nationwide. These trends create strong potential for Le Pan Moist Banana Bread. Made with bananas, a key ingredient rich in fiber, vitamins A and C, beta-carotene and tryptophan, the product offers nutritional benefits that support energy levels, eye health, and overall well-being, while delivering the flavor and texture that appeal to consumers of all ages.
Strengthening Thai Food Soft Power to Drive Domestic Economic Value
The success of Le Pan Moist Banana Bread in South Korea not only highlights the global competitiveness of Thailand’s food industry, but also demonstrates the soft power of Thai food as a driver of domestic economic value at home. Made with premium bananas sourced from Thai farmers, the product helps create jobs, generate income and add value throughout the supply chain, from agriculture to export, while supporting sustainable economic growth. Building on this momentum, CPRAM remains confident in sustaining quarter-over-quarter sales growth and plans to expand distribution through both offline retail channels and leading e-commerce platforms. These efforts will further strengthen the presence of Thai food brands among South Korean consumers while paving the way for expansion into other markets across the region.
This expansion into South Korea demonstrates how Thai entrepreneurs can leverage innovation, advanced production technology and consumer insights to develop ready-to-eat products tailored to the unique demands of international markets. It also reinforces CPRAM’s vision of becoming a global leader in food innovation that promotes health and well-being, while driving economic growth, creating greater value for Thai agricultural products on the global stage, and strengthening Thailand’s food soft power on the global stage.
World-Class Production Technology Raises Thai Bakery Standards to the Global Stage
Le Pan Moist Banana Bread was developed under a premium indulgence at an accessible price concept. The soft, moist banana cake is filled with specially selected Thai banana custard cream and produced at CPRAM’s state-of-the-art facility, featuring an advanced automated production system that ensures consistent quality and compliance with global food safety standards. The product offers a new eating experience in South Korea’s bakery market, whether enjoyed at room temperature or chilled for an ice cream-like custard texture. Positioned under a penetration pricing strategy, the product is priced at 12,980 won per 12-piece pack, or approximately THB 23–25 per piece, offering strong value for money in South Korea’s high cost-of-living market.
Exploring South Korea’s Growing Preference for Soft and Moist Desserts
The launch follows strong interest from South Korean partners at THAIFEX-ANUGA ASIA last year, as well as growing demand for cakes, bakery, and frozen desserts featuring banana and premium dairy flavors. Korean consumers increasingly favor products with balanced sweetness, soft and moist textures, and convenient formats. At the same time, Thai products continue to gain popularity for their distinctive flavors and quality. Combining the flavor of Thai bananas with a frozen bakery product that retains its soft texture in a thaw-and-serve format, Le Pan Moist Banana Bread aligns well with Korean consumer preferences and has received positive feedback from buyers at E-Mart Traders.
At the same time, South Korea’s healthy snack market continues to experience strong growth. According to Horizon Databook, fruit-, nut-, and seed-based products accounted for the largest market share at 41.35% in 2025. Growth has been supported by government initiatives promoting healthier food choices among children and teenagers through collaboration with the Ministry of Food and Drug Safety (MFDS), including the establishment of dedicated healthy food zones at convenience stores near schools nationwide. These trends create strong potential for Le Pan Moist Banana Bread. Made with bananas, a key ingredient rich in fiber, vitamins A and C, beta-carotene and tryptophan, the product offers nutritional benefits that support energy levels, eye health, and overall well-being, while delivering the flavor and texture that appeal to consumers of all ages.
Strengthening Thai Food Soft Power to Drive Domestic Economic Value
The success of Le Pan Moist Banana Bread in South Korea not only highlights the global competitiveness of Thailand’s food industry, but also demonstrates the soft power of Thai food as a driver of domestic economic value at home. Made with premium bananas sourced from Thai farmers, the product helps create jobs, generate income and add value throughout the supply chain, from agriculture to export, while supporting sustainable economic growth. Building on this momentum, CPRAM remains confident in sustaining quarter-over-quarter sales growth and plans to expand distribution through both offline retail channels and leading e-commerce platforms. These efforts will further strengthen the presence of Thai food brands among South Korean consumers while paving the way for expansion into other markets across the region.
This expansion into South Korea demonstrates how Thai entrepreneurs can leverage innovation, advanced production technology and consumer insights to develop ready-to-eat products tailored to the unique demands of international markets. It also reinforces CPRAM’s vision of becoming a global leader in food innovation that promotes health and well-being, while driving economic growth, creating greater value for Thai agricultural products on the global stage, and strengthening Thailand’s food soft power on the global stage.
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