Furla pre-fall 2020 collection
The iconic Furla Metropolis returns in a renewed guise, highlighting what has always been its main peculiarity: the unique Italian style. Made in stitched leather, this line comes with two models with rounded shapes, a shoulder strap and a top handle, a side of the renowned rectangular crossbody.
Color, a true protagonist of this season, expresses the brand's DNA in a palette that ranges from the classic black and white to more lively proposals such as electric blue, fiery red or the warm shades of yellow and orange. The characteristic tone-on-tone ABS closure system is also part of this chromatic game.
Metropolis is dedicated to all women and, thanks to its versatile essence, it is perfect to be worn at any time of the day
Color, a true protagonist of this season, expresses the brand's DNA in a palette that ranges from the classic black and white to more lively proposals such as electric blue, fiery red or the warm shades of yellow and orange. The characteristic tone-on-tone ABS closure system is also part of this chromatic game.
Metropolis is dedicated to all women and, thanks to its versatile essence, it is perfect to be worn at any time of the day
Max Mara Pre-Fall 2020
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The Queen of pop punk Debbie Harry publishes her memoirs; Marlborough Contemporary stages an exhibition of works from the private collection of Holly Solomon. Looks like it’s time for a reappraisal of the contribution of women to the febrile New York art-cum-club scene in the ‘70s and ‘80s.
Debbie Harry talks about the difficulties of being a womanly woman in the rock world. ‘To be an artistic, assertive woman in girl drag, not boy drag was then an act of transgression’, she says. Holly Solomon was the glamorous, courageous collector and gallerist who was ahead of the curve in supporting some of the 20th century’s leading artists -among them Nam June Paik, Robert Mapplethorpe and William Wegman -and in particular women artists such as Laurie Anderson and Mary Heilmann. And she often wore Max Mara.
Max Mara Pre-Fall 2020 imagines a vernissage at a downtown gallery sometime in the seventies. The throng is peppered with famous names; all the above, plus Andy Warhol and his entourage, Trisha Brown, Lydia Lunch and Bianca Jagger. It’s a melting pot of style that serves up a tougher kind of femininity just right for the gritty city. The Max Mara’s iconic camel black and white is re- energized with shots of pop-neon colour. The ruffle is recast in a central role. Shedding its romantic associations, it delineates the collar or cuff of a sharply tailored jacket, a sassy strict pencil skirt or a voluminous taffeta gown. The trench coat gets a feminine makeover too, with a dramatic balloon shaped sleeve and a trapezoid silhouette. Necklaces, rings and earrings share the collection’s arty overtones. Jagged shards in plexi are worked together with gold and silver plate.
Holly Solomon’s erstwhile protege, William Wegman photographed his Weimaraner in Max Mara’s iconic 101801 back in 2001 to mark the brand’s fiftieth anniversary. That image adorns the t-shirt that’s the key to the collection’s street-smart cool.
Debbie Harry talks about the difficulties of being a womanly woman in the rock world. ‘To be an artistic, assertive woman in girl drag, not boy drag was then an act of transgression’, she says. Holly Solomon was the glamorous, courageous collector and gallerist who was ahead of the curve in supporting some of the 20th century’s leading artists -among them Nam June Paik, Robert Mapplethorpe and William Wegman -and in particular women artists such as Laurie Anderson and Mary Heilmann. And she often wore Max Mara.
Max Mara Pre-Fall 2020 imagines a vernissage at a downtown gallery sometime in the seventies. The throng is peppered with famous names; all the above, plus Andy Warhol and his entourage, Trisha Brown, Lydia Lunch and Bianca Jagger. It’s a melting pot of style that serves up a tougher kind of femininity just right for the gritty city. The Max Mara’s iconic camel black and white is re- energized with shots of pop-neon colour. The ruffle is recast in a central role. Shedding its romantic associations, it delineates the collar or cuff of a sharply tailored jacket, a sassy strict pencil skirt or a voluminous taffeta gown. The trench coat gets a feminine makeover too, with a dramatic balloon shaped sleeve and a trapezoid silhouette. Necklaces, rings and earrings share the collection’s arty overtones. Jagged shards in plexi are worked together with gold and silver plate.
Holly Solomon’s erstwhile protege, William Wegman photographed his Weimaraner in Max Mara’s iconic 101801 back in 2001 to mark the brand’s fiftieth anniversary. That image adorns the t-shirt that’s the key to the collection’s street-smart cool.
Sportmax Pre-Fall 2020- a sailor in the city
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Like a seasoned captain who guides his ship onto the open seas, whilst following an ever- steady course, the Sportmax Pre-Fall 2020 collection explores the utmost freedom that comes from impeccable tailoring. An urban tribute, these ensembles embody within, the mesmerising ebb and flow effect, of the tide. The style circumnavigation, which began with the Spring Summer 2020 collection, continues.
Clean lines, structured materials, in essence, are fluid to the touch. The blues, whites and reds that call to mind the storied mariner lifestyle, are imbued with an elegant metropolitan palette of black and beige.
These cornerstones of the season are enlivened by neo-romantic accents, as if they were the foamy crests that splash over the boats bow. The silhouettes accentuate the figure, referencing the iconic 1960s “slim” look…..and even when the proportions are elongated, they maintain a composed harmony. While the sleeves explore new volumes, they are embellished with fastenings that create asymmetry, enhancing the garment with a sense of depth.
The protagonists of this season are the ensembles that rewrite the tailleur, which has always been at the core of Sportmax, with a contemporary spirit. This time the suit is updated with various knits and quirky details like eco-leather inserts for the jacket combos while at the same time, accomplishes a new sense of balance between a three-quarter vest with a pair of slacks.
Then comes the trench, or the perfect fil rouge that ties every collection together, and that is at the very core of the brand’s DNA. Various versions that run the gamut from leather to mini, from three quarter sleeve to sleeveless - this classic never ceases to evolve. Sophisticated blouses are paired with trousers or ultra clean denim skirts. The clothes are animated by smooth-to-ornate surfaces, and the fluidity of silk is finished with refined, ribbed knits.
Among the accessories, the Corto Maltese hat, is the hallmark of a collection salutes the adventures of the far seas. The glasses offer a futuristic, gritty touch, while silver footwear infuses this Fall Winter season with a dose of levity.
Clean lines, structured materials, in essence, are fluid to the touch. The blues, whites and reds that call to mind the storied mariner lifestyle, are imbued with an elegant metropolitan palette of black and beige.
These cornerstones of the season are enlivened by neo-romantic accents, as if they were the foamy crests that splash over the boats bow. The silhouettes accentuate the figure, referencing the iconic 1960s “slim” look…..and even when the proportions are elongated, they maintain a composed harmony. While the sleeves explore new volumes, they are embellished with fastenings that create asymmetry, enhancing the garment with a sense of depth.
The protagonists of this season are the ensembles that rewrite the tailleur, which has always been at the core of Sportmax, with a contemporary spirit. This time the suit is updated with various knits and quirky details like eco-leather inserts for the jacket combos while at the same time, accomplishes a new sense of balance between a three-quarter vest with a pair of slacks.
Then comes the trench, or the perfect fil rouge that ties every collection together, and that is at the very core of the brand’s DNA. Various versions that run the gamut from leather to mini, from three quarter sleeve to sleeveless - this classic never ceases to evolve. Sophisticated blouses are paired with trousers or ultra clean denim skirts. The clothes are animated by smooth-to-ornate surfaces, and the fluidity of silk is finished with refined, ribbed knits.
Among the accessories, the Corto Maltese hat, is the hallmark of a collection salutes the adventures of the far seas. The glasses offer a futuristic, gritty touch, while silver footwear infuses this Fall Winter season with a dose of levity.
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