 | Constantly one step ahead in its quest to find innovative solutions for the well-being of feet, GEOX has dedicated a very special capsule collection of footwear that “breathes” to little girls everywhere thanks to a licensing agreement reached between Geox and The Walt Disney Company Italy. Naturally, this collection features the heroines of Frozen II, Elsa. The collection is made up of 2 footwear models. First, sneakers with a running-shoe vibe featuring a transparent heel decorated with glitter lit up by the light on the outsole that is activated by walking. And low-top cupsole sneakers with glittery ruffle, inspired by Elsa’s cape, attached at its heel tab. Both models will be available in two colors; Blue and purple. The capsule collection will be available from 19 December 2019 onwards at GEOX Kids store. |
THE GEOX GROUP
The Geox Group is specialised in classical and casual footwear for men, women and children in the medium-high price bracket; it also operates in the clothing sector. The company owes its success to its constant product-oriented approach, incorporating innovative and technological solutions that guarantee breathability and waterproofness, and relies on on-going technological innovation to drive future growth.
Geox is one of the world’s major players in the international lifestyle casual footwear market. The company’s innovations are protected by as many as 35 different patents and 10 more recent patent applications.
Though it was founded in Italy, Geox has always had an international dimension: over 70% of its proceeds are generated abroad, in more than 110 countries.
The Group has a diversified distribution strategy in the single markets to ensure that the brand is promoted consistently among end consumers. As at 31st December 2018, Geox had around 10,000 multi-brand stores and 1,015 single-brand stores worldwide.
The Geox Group is specialised in classical and casual footwear for men, women and children in the medium-high price bracket; it also operates in the clothing sector. The company owes its success to its constant product-oriented approach, incorporating innovative and technological solutions that guarantee breathability and waterproofness, and relies on on-going technological innovation to drive future growth.
Geox is one of the world’s major players in the international lifestyle casual footwear market. The company’s innovations are protected by as many as 35 different patents and 10 more recent patent applications.
Though it was founded in Italy, Geox has always had an international dimension: over 70% of its proceeds are generated abroad, in more than 110 countries.
The Group has a diversified distribution strategy in the single markets to ensure that the brand is promoted consistently among end consumers. As at 31st December 2018, Geox had around 10,000 multi-brand stores and 1,015 single-brand stores worldwide.
RSS Feed
