Gourmet Eats, Food and Lifestyle Destination by The Mall Group, presents the event, “Gourmet Mooncake Festival 2024”. The event welcomes the Moon Festival 2024, under the concept, “A Symbolic of L.O.V.E”, the ultimate message of love for the special someone through mooncakes from leading hotels and restaurants. The mooncake troop, of over 60 well-known local and foreign brands, for customer’s selection will be offered from 24 August – 17 September, 2024 at Gourmet Hall, G floor, Paragon Department Store; G floor at EmQuartier; M Market, G floor at EmSphere; and at every Gourmet Eats branch. Also, joining the team is the celebrity fortune teller, Professor Thawarot Rukiatchai (Moh White Perd Duang) or “Moh Doo Oppa”, who has over 600,000 followers online and will come to reveal supernatural secrets that will enhance fortunes in wealth and love for this Moon Festival.
Mr. Supawut Chaiprasitkul; Chief Business Officer - Supermarket & Food, The Mall Group Co., Ltd., states, “To celebrate the Moon Festival 2024, which this year falls on 17 September 2024, Gourmet Eats presents the event, “Gourmet Mooncake Festival 2024” under the concept, “A Symbolic of L.O.V.E”. The concept reflects the Thai-Chinese culture in gifting special mooncakes to family members and relatives, as the mooncake symbolizes a circle of unity and harmony. Moreover, there is the belief in wishing for love during the Moon Festival as well. As it is a great symbol of love and respect for families, friends, and loved ones, Gourmet Eats has assembled over 60 brands of the best mooncakes, from leading hotels and restaurants, to offer in this one event that is convenient for Thais and foreigners to select the best gifts for their special someone. The symbol is presented through the alphabets, L.O.V.E., as follows:
L - LANDING ON YOU The mooncakes in this group are imported from abroad, “Landing” in stores for Thais to taste and purchase as exclusive gifts for their special someone. This includes mooncakes from LADY M NEW YORK, a boutique bakery and luxury confections brand from New York, which is well-known for their signature Mille Crêpes that is a must try for anyone who visits. For this year’s Moon Festival, the brand has created a special mooncake set, with their signature flavors, the Celestial Splendor, which is comprised of 6 mooncakes, including the flavors such as earl grey, black sesame, and passionfruit. The mooncakes are packed into a luxurious velvet box with great details, designed as ancient handheld Chinese lanterns, which when illuminated, projects the laser-cut that reveals a lucky rabbit on the moon in honor of the holiday. The cover of the box showcases an illuminated diorama with intricate dimensional illustrations of moonlit celestial wonders. Each gift set includes a greeting card and a USB cable for recharging. Next, the IMPERIAL PATISSERIE HONG KONG, a famous pastry shop from Hong Kong with pâtissier, Chef Yip Wing Wah, the founder of The Peninsula Hotel Hong Kong’s renowned custard mooncakes, who will bring a parade of lava mooncakes. The lava fillings include the the legendary lava custard, lava durian, lava black sesame, and the 2024 invention, the “Low Sugar Lava Custard Mooncake”.
O - ON YOUR MIND A troop of legendary mooncakes from leading hotels and restaurants with other modern style mooncakes from popular pastry shops and restaurants, assembling over 20 places in the selection that Thais consider top-of-the-line mooncakes. This includes mooncakes from THE PENINSULA BANGKOK, THE MANDARIN ORIENTAL SHOP, BANYAN TREE BANGKOK, INTERCONTINENTAL BANGKOK, BANGKOK MARRIOTT MARQUIS QUEEN'S PARK, SHANGRI-LA BANGKOK HOTEL, DUSIT THANI HOTELS AND RESORTS, THE ATHENEE HOTEL BANGKOK, ANANTARA SIAM BANGKOK HOTEL, W BANGKOK HOTEL, PARK HYATT BANGKOK, SHANGHAI MANSION BANGKOK, EVERGREEN LAUREL HOTEL, HEI YIN, Shangarila Restaurant, Gokjai Restaurant and Mooncake (Gok Jee Lao), HONG KONG FISHERMAN, PENGKEE, BAKERY HUT, and KYO ROLL EN.
V - VERY EXTRAORDINARY This group presents the next-level, exclusive mooncakes that cannot be found anywhere else. Starting with MOTT 32 BANGKOK, a Cantonese style Chinese restaurant that has branches all over the world, on their first year in presenting mooncakes at the Thai branch. The mooncakes are packed in an octagon-shaped box and accented by the luxurious gold illustrations of the moon, sky, and rabbit, the symbols of the festival. There are 4 special mooncakes in the package, made from premium quality ingredients, which the filling includes mango and coconut almond, osmanthus and goji berry, milk tea, and jujube mixed with red date. Then, moving on to the special mooncakes from KARRAT, who is presenting a meticulous creation this year, including the Golden Moutai Mooncake with its snow crust, malted milk custard mixed with Moutai liquor and premium macadamia nut filling, and finished off with the 24K 99.99% gold.”
E – EXCLUSIVELY The final group presents mooncakes from exclusive brands that are only available at the event. Leading the team is TORRY’S, the well-known ice cream and confectionery shop in Phuket, which presents a special shaped mooncake that was inspired by the peony flower and the capital design of the chino colonial pillars. The shape symbolizes beauty, stability, prosperity, happiness, and the exquisite culture that has been passed down for generations. There are 4 flavors, including ngow-ying (assorted nuts and seeds) and salted egg, Phuket chocolate and Mandarin orange, Mon Thong durian and salted egg, and green tea with jujube and salted egg. Next is KIMPTON MAA-LAI BANGKOK’s mooncake set that is created specially for the year of the dragon through the designs by Anusone Tunarin or Mix from ARTSTORY by Autistic Thai, which a portion of the sale’s proceeds will be donated to ARTSTORY by Autistic Thai. There are 4 flavors, including Mon Thong durian and salted egg, Thai tea and macadamia, yuzu orange, and mocha that uses the coffee beans from Karo Coffee Roasters, a famed café in the Phra Khanong-Pridi Banomyong area. Then finally, we conclude with THE OKURA PRESTIGE BANGKOK’s mooncake inspired by the Tsukimi Festival in Japan, which is a festival where the Japanese people gather for the moon viewing and exchanging gifts. There are 4 flavors, including Chanthaburi Mon Thong durian with egg yolk, coffee with egg yolk, matcha and macadamia, and custard.
Professor Thawarot Rukiatchai shares some information on the Moon Festival and the secret to praying for great fortune. The Moon Festival is a mid-autumn festival for the Chinese culture to celebrate the year’s harvest, every 15th night of the 8th month of every year in the Chinese lunisolar calendar, which is the night that sees the most spectacularly bright and beautiful full moon. This year it falls on Tuesday, 17 September 2024, and the most auspicious time to pray to the moon is during 19:29 onwards. For the offerings, you will need round-shaped items symbolizing the gold element to enhance prosperity, 2 red candles, 3 or 5 incense sticks, and mooncakes symbolizing unity and success. The mooncakes also represent the enhancement of auspicious prosperity, which is why they should be specially selected.
“Each mooncake filling has different symbolic, auspicious meanings. Some examples include: the lotus seed filling symbolizes longevity, purity, serenity, and simplicity; the 5 assorted nut filling symbolizes prosperity, wealth, and overflowing fortune; the chestnut filling symbolizes a son and people or things you love; the plum filling symbolizes bravery, industriousness, unwavering determination, and a great new beginning; the durian filling symbolizes intelligence, strength, and abundance; and the black sesame filling symbolizes power and grace. Also, other offerings that are necessary are bright colored flowers in a pair of vases, 5 auspicious fruits, 5 cups of tea, and red sago (tapioca).
As for the outdoor table setting during the festival, organizers should face the table to the east, towards the moon, with nothing obstructing its view. The table should be arranged beautifully, with offerings and placement of some personal items such as cosmetics, jewelry, and wallet, which will enhance the power of the moon. Ladies should lead the ceremony, or pray and make offerings first, facing the east. When the incense is about to burn out, participants can say their final farewell to conclude the ceremony and bring the food offerings to eat. The purified water can be sprinkled onto participants and personal items offered, such as perfume, cosmetics, and jewelry can be used for charm and luck.
Enjoy the parade of mooncakes, with over 60 well-known brands from leading hotels and restaurants to choose as gifts for that special someone, in the event, “Gourmet Mooncake Festival 2024”, held from today until 17 September, 2024 at Gourmet Hall, G floor, Paragon Department Store; G floor at EmQuartier; M Market, G floor at EmSphere; and at every Gourmet Eats branch. Special for the first 10 customers who purchase 20,000 Baht worth of mooncakes, receive the privilege to have your fortune read with Doctor White, for 30 minutes, in the activity, “Mu to The Moon”. Also, enjoy many other special promotions such as a free mooncake bag, valued at 1,290 Baht, with the accumulated shopping receipt of 8,000 Baht from mooncake purchases in the event within the day (limited to 1,500 privileges throughout the campaign). For M Card members, exchange 300 M Points through the M Card application for the 100 Baht discount, to purchase items 1,000 Baht or more/receipt, in the event, Gourmet Mooncake 2024.
O - ON YOUR MIND A troop of legendary mooncakes from leading hotels and restaurants with other modern style mooncakes from popular pastry shops and restaurants, assembling over 20 places in the selection that Thais consider top-of-the-line mooncakes. This includes mooncakes from THE PENINSULA BANGKOK, THE MANDARIN ORIENTAL SHOP, BANYAN TREE BANGKOK, INTERCONTINENTAL BANGKOK, BANGKOK MARRIOTT MARQUIS QUEEN'S PARK, SHANGRI-LA BANGKOK HOTEL, DUSIT THANI HOTELS AND RESORTS, THE ATHENEE HOTEL BANGKOK, ANANTARA SIAM BANGKOK HOTEL, W BANGKOK HOTEL, PARK HYATT BANGKOK, SHANGHAI MANSION BANGKOK, EVERGREEN LAUREL HOTEL, HEI YIN, Shangarila Restaurant, Gokjai Restaurant and Mooncake (Gok Jee Lao), HONG KONG FISHERMAN, PENGKEE, BAKERY HUT, and KYO ROLL EN.
V - VERY EXTRAORDINARY This group presents the next-level, exclusive mooncakes that cannot be found anywhere else. Starting with MOTT 32 BANGKOK, a Cantonese style Chinese restaurant that has branches all over the world, on their first year in presenting mooncakes at the Thai branch. The mooncakes are packed in an octagon-shaped box and accented by the luxurious gold illustrations of the moon, sky, and rabbit, the symbols of the festival. There are 4 special mooncakes in the package, made from premium quality ingredients, which the filling includes mango and coconut almond, osmanthus and goji berry, milk tea, and jujube mixed with red date. Then, moving on to the special mooncakes from KARRAT, who is presenting a meticulous creation this year, including the Golden Moutai Mooncake with its snow crust, malted milk custard mixed with Moutai liquor and premium macadamia nut filling, and finished off with the 24K 99.99% gold.”
E – EXCLUSIVELY The final group presents mooncakes from exclusive brands that are only available at the event. Leading the team is TORRY’S, the well-known ice cream and confectionery shop in Phuket, which presents a special shaped mooncake that was inspired by the peony flower and the capital design of the chino colonial pillars. The shape symbolizes beauty, stability, prosperity, happiness, and the exquisite culture that has been passed down for generations. There are 4 flavors, including ngow-ying (assorted nuts and seeds) and salted egg, Phuket chocolate and Mandarin orange, Mon Thong durian and salted egg, and green tea with jujube and salted egg. Next is KIMPTON MAA-LAI BANGKOK’s mooncake set that is created specially for the year of the dragon through the designs by Anusone Tunarin or Mix from ARTSTORY by Autistic Thai, which a portion of the sale’s proceeds will be donated to ARTSTORY by Autistic Thai. There are 4 flavors, including Mon Thong durian and salted egg, Thai tea and macadamia, yuzu orange, and mocha that uses the coffee beans from Karo Coffee Roasters, a famed café in the Phra Khanong-Pridi Banomyong area. Then finally, we conclude with THE OKURA PRESTIGE BANGKOK’s mooncake inspired by the Tsukimi Festival in Japan, which is a festival where the Japanese people gather for the moon viewing and exchanging gifts. There are 4 flavors, including Chanthaburi Mon Thong durian with egg yolk, coffee with egg yolk, matcha and macadamia, and custard.
Professor Thawarot Rukiatchai shares some information on the Moon Festival and the secret to praying for great fortune. The Moon Festival is a mid-autumn festival for the Chinese culture to celebrate the year’s harvest, every 15th night of the 8th month of every year in the Chinese lunisolar calendar, which is the night that sees the most spectacularly bright and beautiful full moon. This year it falls on Tuesday, 17 September 2024, and the most auspicious time to pray to the moon is during 19:29 onwards. For the offerings, you will need round-shaped items symbolizing the gold element to enhance prosperity, 2 red candles, 3 or 5 incense sticks, and mooncakes symbolizing unity and success. The mooncakes also represent the enhancement of auspicious prosperity, which is why they should be specially selected.
“Each mooncake filling has different symbolic, auspicious meanings. Some examples include: the lotus seed filling symbolizes longevity, purity, serenity, and simplicity; the 5 assorted nut filling symbolizes prosperity, wealth, and overflowing fortune; the chestnut filling symbolizes a son and people or things you love; the plum filling symbolizes bravery, industriousness, unwavering determination, and a great new beginning; the durian filling symbolizes intelligence, strength, and abundance; and the black sesame filling symbolizes power and grace. Also, other offerings that are necessary are bright colored flowers in a pair of vases, 5 auspicious fruits, 5 cups of tea, and red sago (tapioca).
As for the outdoor table setting during the festival, organizers should face the table to the east, towards the moon, with nothing obstructing its view. The table should be arranged beautifully, with offerings and placement of some personal items such as cosmetics, jewelry, and wallet, which will enhance the power of the moon. Ladies should lead the ceremony, or pray and make offerings first, facing the east. When the incense is about to burn out, participants can say their final farewell to conclude the ceremony and bring the food offerings to eat. The purified water can be sprinkled onto participants and personal items offered, such as perfume, cosmetics, and jewelry can be used for charm and luck.
Enjoy the parade of mooncakes, with over 60 well-known brands from leading hotels and restaurants to choose as gifts for that special someone, in the event, “Gourmet Mooncake Festival 2024”, held from today until 17 September, 2024 at Gourmet Hall, G floor, Paragon Department Store; G floor at EmQuartier; M Market, G floor at EmSphere; and at every Gourmet Eats branch. Special for the first 10 customers who purchase 20,000 Baht worth of mooncakes, receive the privilege to have your fortune read with Doctor White, for 30 minutes, in the activity, “Mu to The Moon”. Also, enjoy many other special promotions such as a free mooncake bag, valued at 1,290 Baht, with the accumulated shopping receipt of 8,000 Baht from mooncake purchases in the event within the day (limited to 1,500 privileges throughout the campaign). For M Card members, exchange 300 M Points through the M Card application for the 100 Baht discount, to purchase items 1,000 Baht or more/receipt, in the event, Gourmet Mooncake 2024.
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