JIMMY CHOO LAUNCHES SKETCHING INITIATIVE

Jimmy Choo announces the launch of a weekly sketch activation on Instagram. CHOO Sketch sees Creative Director, Sandra Choi inviting the Jimmy Choo community to join in a creative conversation by sketching their fantasy shoe designs. 

Sandra will shortlist ten sketches to be put to a final vote on the brand’s Instagram. Five finalists will then see their dream shoe brought to life as a capsule of five styles that will be part of a forthcoming collection with all proceeds donated to a charity within the Jimmy Choo Foundation.
 
Each week a new sketch will be posted by Sandra that symbolises a message of positivity. The first sketch, entitled Optimism, takes inspiration from the blossom trees in Sandra’s garden during isolation with the tag line ‘let’s blossom again soon’.

​Followers are invited to share their own fantasy shoe designs over the next six weeks, with a selection of favourites shared on @JimmyChoo Instagram stories each week.  At the end of the competition Sandra will select her top ten designs, the ten finalists will be shared with the Jimmy Choo Instagram audience who will select the final five designs.

The five finalists will see their design realised as part of a capsule collection for a forthcoming collection as well as receiving a pair of their own. The collection will be sold online with profits donated to a charity within the Jimmy Choo Foundation.
 
The deadline for entries is Friday, 15th May and winners will be announced on Monday, 8th June. Further information on how to enter and Terms & Conditions can be found at www.jimmychoo.com/choosketch.