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MOO, a lifestyle and menswear brand, led by “Moo” Polpat Asavaprapha, designer and founder of Asava Group, welcomes this upcoming summer with a new collection. Summer is just around the corner! It’s time to add a splash of color to your wardrobe.
With a solid foundation built on creating pieces of quintessential menswear with an outstanding attention to detail, MOO 2020/1 presents a range of basic pieces that incorporate a more playful perspective presented through the use of color and summer seasonal pieces yet still echoing the workwear and preppy influences. As a nod to workwear silhouette, this capsule collection takes the classic workwear jacket to the new direction by introducing the summer appropriate Seersucker fabric as well as Camouflage fabric to create a contemporary take on classic item that however delivers the sense of summer with such classic and a twist, and mark the new must-have items that everyone should own. MOO’s relaxed and casual pieces come with the subtle details and techniques such as stitching detail, embroidery detail and the garment washing details like acid wash and vintage wash to create a unique vintage inspired effect to the collection.
With a solid foundation built on creating pieces of quintessential menswear with an outstanding attention to detail, MOO 2020/1 presents a range of basic pieces that incorporate a more playful perspective presented through the use of color and summer seasonal pieces yet still echoing the workwear and preppy influences. As a nod to workwear silhouette, this capsule collection takes the classic workwear jacket to the new direction by introducing the summer appropriate Seersucker fabric as well as Camouflage fabric to create a contemporary take on classic item that however delivers the sense of summer with such classic and a twist, and mark the new must-have items that everyone should own. MOO’s relaxed and casual pieces come with the subtle details and techniques such as stitching detail, embroidery detail and the garment washing details like acid wash and vintage wash to create a unique vintage inspired effect to the collection.
 | Speaking of MOO, two things cannot fail to mention are the signature Preppy-inspired rugby shirt and pajamas. This season, the signature pajamas come in the brand’s all time favorite stripe pattern, everyone’s go-to print that can be easily worn on your every day. This capsule collection also features a bevy of all-year-long essentials from a staple t-shirt, shirt, shorts, swimming trunks to lifestyle items and accessories such as reversible bucket hat, tote bag and shopping bag, an eco-friendly reusable bag that can be carried anywhere from grocery store to vacation trip. And no summer look is complete without a Hawaii print. This collection also features limited edition Hawaii shirt and Hawaii shorts with a new pattern specifically created to serve as the perfect gear for upcoming Songkran festival and to bring the summer vibe to your wardrobe. The collection is made of classic hues of white, navy, beige and olive green along with vibrant shades of mustard yellow, bright orange and pink. Following our ‘wardrobe staple’ philosophy that places comfort, simplicity and quality at the forefront, each of MOO collection focuses on producing approachable timeless everyday essentials that everyone can easily mix and match with any other pieces from our former collection, to make your style on point seems like a piece of cake. |
Discover the new collection “MOO 2020/1” at MOO Pop-Up Store 1st Floor, Fashion Hall, Siam Paragon, from today - 31st March 2020 and online store at: www.moomoothings.com, Instagram: @moo.moo.things and Facebook: www.facebook.com/moomoothings
