With its lightweight design, the new NOVABLAST™ gives an energetic underfoot feel that suits a younger runner looking for a springy, fun experience
With a unique design in the ASICS line of performance running shoes, the new ASICS NOVABLAST™ delivers an energetic ride for people looking to inject a healthy dose of fun into their running life.
The bold, eye-catching design of the NOVABLAST™ mirrors the type of runner who will suit the shoe best. Part of a new, younger generation of runners, they don’t just look for great performance from a shoe but also a sense of fun that makes them feel great and enhance their love of running.
In order to produce this sensation, the midsole design of the NOVABLAST™ takes inspiration from a trampoline, allowing runners to spring from stride to stride. The energetic ride will help runners to find their rhythm and feel their fastest.
Its new FLYTEFOAM™ Blast midsole gives the shoe a soft but responsive feeling underfoot. Despite its lightweight of approximately 275g (M) and225g (W)[1], the NOVABLAST midsole design gives runners an energetic spring with every stride.
With a unique design in the ASICS line of performance running shoes, the new ASICS NOVABLAST™ delivers an energetic ride for people looking to inject a healthy dose of fun into their running life.
The bold, eye-catching design of the NOVABLAST™ mirrors the type of runner who will suit the shoe best. Part of a new, younger generation of runners, they don’t just look for great performance from a shoe but also a sense of fun that makes them feel great and enhance their love of running.
In order to produce this sensation, the midsole design of the NOVABLAST™ takes inspiration from a trampoline, allowing runners to spring from stride to stride. The energetic ride will help runners to find their rhythm and feel their fastest.
Its new FLYTEFOAM™ Blast midsole gives the shoe a soft but responsive feeling underfoot. Despite its lightweight of approximately 275g (M) and225g (W)[1], the NOVABLAST midsole design gives runners an energetic spring with every stride.
The upper fabric is a mesh that provides excellent airflow for a cooler run. It is engineered to be not only soft and comfortable, but also strong for hold and support – without any need for stitched or welded overlays. The sole of the NOVABLAST™ uses ASICS’ renowned AHARPLUS™ rubber, which has triple the abrasion resistance of our traditional outsole and promises runners improved durability and better traction.
Junichiro Tateishi, General Manager, Footwear Function Research Department, ASICS Institute of Sport Science, said: “The new FLYTEFOAM™ Blast midsole has been designed for more than just supporting a runner during their run; it has been designed for play and enjoyment.”
The NOVABLAST™ from ASICS will be available from 25 March 2020 for men and women in 4,900 THB at ASICS Store, Supersports, Sportsworld, B&B Outdoor Sports, Infinit Sports, online stores at www.asics.com/th
For more information please visit
ASICS NOVABLAST
https://www.facebook.com/ASICSThailand
and https://www.instagram.com/asicsth/
#ASICSTH #IMOVEME #NOVABLAST
[1] The NOVABLAST™ shoe weighs approximately 275g (M) and 225g (W) per single shoe.
Junichiro Tateishi, General Manager, Footwear Function Research Department, ASICS Institute of Sport Science, said: “The new FLYTEFOAM™ Blast midsole has been designed for more than just supporting a runner during their run; it has been designed for play and enjoyment.”
The NOVABLAST™ from ASICS will be available from 25 March 2020 for men and women in 4,900 THB at ASICS Store, Supersports, Sportsworld, B&B Outdoor Sports, Infinit Sports, online stores at www.asics.com/th
For more information please visit
ASICS NOVABLAST
https://www.facebook.com/ASICSThailand
and https://www.instagram.com/asicsth/
#ASICSTH #IMOVEME #NOVABLAST
[1] The NOVABLAST™ shoe weighs approximately 275g (M) and 225g (W) per single shoe.
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