Bangkok, 15 May 2025 — International tea brand CHAGEE is making a bold and refreshed return to Thailand, unveiling a new era of modern tea-drinking through an elevated brand experience. To mark the occasion, CHAGEE is inviting all tea lovers to an exciting pop-up event from 21 - 23 May, and a Grand Opening on 21 May at CHAGEE's refreshed stores at Park Silom, Exchange Tower, and Vanit Village
A Fresh Take on the Tea Bar Experience
CHAGEE's return brings a renewed focus on quality, thoughtful design, and the artistry of tea. At the heart of this comeback is its refreshed Tea Bar concept — aesthetic, welcoming dine-in spaces crafted to be a "third space" between home and work.
Each Tea Bar is carefully designed to evoke calm and connection. Warm natural materials like wood and stone blend with soft lighting and curved lines to create a sense of flow and ease. From counter height to tabletop textures, every detail has been carefully considered through the lens of modern culture, and mindful dining. These new Tea Bars offer a thoughtful environment where customers can slow down, reconnect, and engage with tea in a new way.
CHAGEE's return brings a renewed focus on quality, thoughtful design, and the artistry of tea. At the heart of this comeback is its refreshed Tea Bar concept — aesthetic, welcoming dine-in spaces crafted to be a "third space" between home and work.
Each Tea Bar is carefully designed to evoke calm and connection. Warm natural materials like wood and stone blend with soft lighting and curved lines to create a sense of flow and ease. From counter height to tabletop textures, every detail has been carefully considered through the lens of modern culture, and mindful dining. These new Tea Bars offer a thoughtful environment where customers can slow down, reconnect, and engage with tea in a new way.
Modern teas, brewed with precision and innovation
CHAGEE’s teas are crafted using in-house proprietary technology to ensure both consistency and exceptional taste. At the core of this is a QR-coded dispensing system that allows baristas to scan and dispense exact formulations — streamlining preparation while maintaining the brand’s signature high standards.
New to Thailand is CHAGEE’s signature Teaspresso series, brewed using a method inspired by espresso-making. By controlling pressure, water temperature, and extraction time, Teaspresso draws out a full-bodied, flavour-rich tea base — the perfect foundation for Teaspresso lattes and frappes.
Wellness in Every Sip
CHAGEE is also a brand that champions modern wellness. Every tea is brewed from real, whole tea leaves, and comes with a promise of zero artificial flavouring, zero artificial sweeteners, and zero trans-fatty acids. Customers can also customise sweetness levels — from zero sugar to lighter options.
Celebrate with CHAGEE
Ahead of the Grand Opening, CHAGEE will be rolling out a playful in-app quiz from 16 to 18 May, launching daily at 11:17am (BKK time). Participants who answer correctly will receive a free voucher for one Large Jasmine Green Milk Tea and an exclusive CHAGEE Bes-tea Plushie, redeemable in-store from 21 to 23 May. The quiz will be hosted on the CHAGEE app— keep a close eye on CHAGEE's Instagram page @chagee.th for more details!
CHAGEE’s teas are crafted using in-house proprietary technology to ensure both consistency and exceptional taste. At the core of this is a QR-coded dispensing system that allows baristas to scan and dispense exact formulations — streamlining preparation while maintaining the brand’s signature high standards.
New to Thailand is CHAGEE’s signature Teaspresso series, brewed using a method inspired by espresso-making. By controlling pressure, water temperature, and extraction time, Teaspresso draws out a full-bodied, flavour-rich tea base — the perfect foundation for Teaspresso lattes and frappes.
Wellness in Every Sip
CHAGEE is also a brand that champions modern wellness. Every tea is brewed from real, whole tea leaves, and comes with a promise of zero artificial flavouring, zero artificial sweeteners, and zero trans-fatty acids. Customers can also customise sweetness levels — from zero sugar to lighter options.
Celebrate with CHAGEE
Ahead of the Grand Opening, CHAGEE will be rolling out a playful in-app quiz from 16 to 18 May, launching daily at 11:17am (BKK time). Participants who answer correctly will receive a free voucher for one Large Jasmine Green Milk Tea and an exclusive CHAGEE Bes-tea Plushie, redeemable in-store from 21 to 23 May. The quiz will be hosted on the CHAGEE app— keep a close eye on CHAGEE's Instagram page @chagee.th for more details!
From 21–23 May, 8.30am onwards. visitors can immerse themselves in a tea celebration at the CHAGEE pop-up at Park Silom. Event highlights include:
Don't miss the Grand Opening on 21 May, starting at 10.00am! Join us for an exciting celebration marking CHAGEE’s official comeback to Thailand. Expect a lively crowd, special celebrity appearance, and plenty of surprises.
Participate in the Grand Opening celebrations at Exchange Tower, Park Silom and Vanit Village:
Operating hours:
Follow CHAGEE Thailand on Facebook, Instagram, and TikTok for more updates.
- A larger-than-life Giant Tea Cup display
- Toss & Win game zone for instant prizes
- Tuk Tuk photobooth to capture your CHAGEE moment
- Fitness classes led by KOLs to promote wellness and balance — full details will be revealed closer to the date on @chagee.th
- A Drinks Sampling Cart to discover new favourites
Don't miss the Grand Opening on 21 May, starting at 10.00am! Join us for an exciting celebration marking CHAGEE’s official comeback to Thailand. Expect a lively crowd, special celebrity appearance, and plenty of surprises.
Participate in the Grand Opening celebrations at Exchange Tower, Park Silom and Vanit Village:
Operating hours:
- Exchange Tower (Unit G07): 6.30am – 8.00pm
- Park Silom (Unit G05) & Vanit Village (Unit 101): 7.00am – 8.00pm
- Tear and Win event for a chance to win exciting prizes — including Samsung Galaxy Z Flip 6, iPad Air M3, AirPods 4, as well as CHAGEE merchandise, including CHAGEE Thailand exclusive badges in blind box packaging (with up to four designs available), CHAGEE tote bags, and custom CHAGEE Popsockets.
- Bundle Deal: purchase a large Jasmine Green Milk Tea and Da Hong Pao Milk Tea for only 120THB (U.P 235 THB).
- 1-for-1 deal: get two Large Jasmine Green Milk Teas for only 115THB (U.P 230THB).
Follow CHAGEE Thailand on Facebook, Instagram, and TikTok for more updates.
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