Onitsuka Tiger shares its passionate love in the 2019 Spring/Summer Collection Presentation, giving you the most special summer ever

Spring/Summer is the season all fashionistas are waiting for as they can delightfully select and combine different items of clothing. 

Onitsuka Tiger has indulged its fans, unveiling its new Spring/Summer 2019 collection on the theme of Summer of Love.  At the product-launching event the previous day at Penthouse Bar and Grill, Park Hyatt Bangkok, Thai famous actors presenting the collection included Patchrapa Chaichua (Aum), Naphat Siangsomboon (Nine), and Rasri Balenciaga (Margie), along with Thai celebrities including Maruwut Buranasilpin, Sita Chutipaworakarn, Sarit Trilertvichien, Ekachai Sukhumvitaya, Pimpatchara Vajrasevee, Nondh Amranand, Supachai Kanjanasakchai, and Nishsha Boonyagorn.
The event atmosphere was electric, with all the celebrities and fashionistas wearing Onitsuka Tiger’s sneakers from the Spring/Summer 2019 collection.  The guests were very excited at choosing a new pair of sneakers from the display before public release.  Putting it in a different way, the brand showed its collection by means of Live Mannequin with its presenters wearing its clothes and sneakers.  The items were presented throughout the event, making the atmosphere lively and allowing the guests to view the items as well as their delicate designs and details as close as possible. 

            A world-famous Japanese clothing brand, Onitsuka Tiger is ready to share its love for summer through its newest collection on the theme of Summer of Love. The theme conveys different types of love relationships without sex and gender as determining factors among people who are open-minded living in a multiracial city in a world without boundaries. The items in the collection are presented by using a perfect combination of colorful patterns and fonts on different materials. The uniqueness of the collection is categorized by its five styles, including Dressy on the Beach, Industrial on the Dance Floor, Stripe Summer, Sporty Holidays, and Honolulu on My Mind. The launch of the collection is special in that each style will be unveiled on a monthly basis to generate excitement among its fans. Each style will have its own gorgeous products with special designs and materials. The products are so colorful that they can perfectly present the coming of summer and truly represent the identity of the brand.

• Dressy On The Beach: launching in January, 2019
  

​​With the first hipster style designed for trendies, the Bucket Hat is introduced as the unique style of this season. Matched with oversized Charcoal jacket, the Bucket Hat must also be worn with a pair of cool sneakers, OK BASKETBALL LO or OK BASKETBALL MT – the first shoe model adapted from basketball sneakers using materials and details that uncover a vintage style. What’s more, the up-to-date and cushioned features are added, making the sneakers more comfortable to wear.     

• Industrial On The Dance Floor: launching in February, 2019

So let’s continue with the other style and for sure just listen to its name, Industrial On The Dance Floor, all must be fun. The chic style in Industrial Age gives enjoyable feeling like dancing on the floor with jackets, T-shirt, trousers, skirts and stylish bags painted with the exclusive graphic design full of charisma and Onitsuka Tiger’s characteristics. For example, the inspiration is used for creating the logos in each Age, the two strings pattern of graphic design is an identity, the Japanese style is also highly distinctive, and last but not least, the small details of yellow and white colors can be added depending on one’s own style. It is also interesting to match with shirts or pattern-printed T-shirts and to mix with the remarkable items like MEXICO 66 sneakers. The sneakers are one of the most popular model, developed from semi-translucent materials on the top of the sneakers and detailed by embroideries with metallic materials in different designs in order to make one’s sneakers different from others.       

• Dressy On The Beach: launching in January, 2019

With the first hipster style designed for trendies, the Bucket Hat is introduced as the unique style of this season. Matched with oversized Charcoal jacket, the Bucket Hat must also be worn with a pair of cool sneakers, OK BASKETBALL LO or OK BASKETBALL MT – the first shoe model adapted from basketball sneakers using materials and details that uncover a vintage style. What’s more, the up-to-date and cushioned features are added, making the sneakers more comfortable to wear.     

• Stripe Summer: launching in March, 2019

When talking about summer, colorful designs are the top alternatives for fashion lovers. Stripe Summer breaks all rules of designing, by presenting the latest collection used lots of vivid stripe patterns mixing together to create shirts and skirts. This also fits to denim jackets and beautiful accessories, especially to MEXICO 66 SD and MEXICO 66 SD MR sneakers. Both of these models are environmentally friendly because of the Metal-Free Leather, which can improve sustainable natural environment and provide soft shades of colors.           

• Sporty Holidays: launching in April, 2019

The other interesting theme, Sporty Holidays, is the highlight of this collection. It is coming with polo shirts simply designed but added with colorful collar and logo on a shirttail. What’s more, jackets with hoods and sweatpants can be matched with this style and worn easily in daily life. The most suitable sneakers are TIGER HORIZONIA designed by combining the elements of Trail Sneakers with the important characteristics, shoe soles and curved areas of toes. The sneakers are featured by FuzeGEL on the heels and OrthoLite inside. This’s why the sneakers are comfortable for you to wear when doing any activity all days.

• Honolulu On My Mind: launching in May, 2019

Last but not least, if you don’t think of the sea, it hasn’t been real summer yet. Honolulu On My Mind provide all fashionistas with coconut-printed designs and messages on the clothes that identify the history of the brand. The style should be worn chilly on the beach, giving tropical feeling more when matched with colorful coconut-printed patterns on T-shirts. TSUNAHIKI 2.0 sneakers are so distinctive because of its no-string designs and contrasted colors used together, so the sneakers are very comfortable to wear.    

Mr.Ryoji Shoda, Head of Onitsuka Tiger Company, Executive Officer, Asics Corporation, said “I’m so glad to welcome all the honored guests to this event. For the 2019 Spring/ Summer collection, we have co-design with a famous Italian designer, Andrea Pompilio. All of the items show their vividness and enjoyment in Onitsuka Tiger’s style and all is ready for everyone to enjoy dressing. We hope that this collection will fulfill your fashion lifestyle.”

One gorgeous celebrity, Sita Chutipaworakarn, said “nowadays sneakers are changed in design in order to match together easily; not only a smart look, but also a cute one can be mixed with every style. Also, Street Trend is in vogue but new designs can mixed with dresses and sneakers too. Women like me don’t want to wear high heels all the time, sometimes just want to have a relaxing day, so a pair of sneakers is the best solution.”
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Supachai Kanjanasakchai also said “After seeing all sneakers’ displays, I am interested in many models. Although the sneakers have Street look, they are featured by using colorful colors, which is proper for Spring/Summer Collection. This collection’s got different styles of sneakers to be chosen and all of them can be matched with different looks in everyday life.”

The summer’s passionate love of Onitsuka Tiger is waiting for all fashionistas to enjoy the collection; 5 colorful months in 5 styles of fashion. You can mix and match your styles as well as greet the season of the world’s funnest fashion.
 
Create Summer of love in your own vivid and lively style, and be on-trend with
Onitsuka Tiger 2019 Spring Summer Collection.
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