Dwayne Johnson Leads The Charge with His Latest Project Rock Collection Dwayne Johnson’s anchoring philosophy for success is simple – put in the work.
His latest Project Rock collection reflects that sentiment, training gear engineered to help you push past boundaries and earn sweat equity.
Extending Under Armour’s overarching “The Only Way is Through” campaign and the next frontier for the brand, Project Rock takes on that mantra, focusing on “The Work” and how that momentum helps people push themselves to be better than what they thought possible.
“My new collection is built for the hardest workers in the room. I don’t care how old you are, what you do for a living, or what your bank account says. This collection is designed for the ones who know that success comes one way—through the work.” - Dwayne Johnson
Featuring a new suite of gym-focused apparel with Under Armour’s innovative technology, UA Charged Cotton, the newest Project Rock collection provides offerings for men, women and youth. UA Charged Cotton is natural, mother-nature made cotton made better with the same super-soft feel of natural cotton, but it dries much faster and stretches way more. This 2020 Project Rock collection will also feature a brand-new colorway of the popular PR2 Training Shoe with HOVR, the brand’s most innovative footwear cushioning technology.
With its first collection of the new year, Project Rock continues to feature Project Rock Global Ambassador and most decorated female alpine skier of all time Lindsey Vonn, who embodies an intense work ethic, powering through every obstacle to come out a champion.
Project Rock will be available on UA.com, in UA Brand Houses, and will be sold through DICK’S Sporting Goods retail channels starting on February 20, 2020.