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RIMOWA INTRODUCES A BURST OF NEW COLOUR TO ITSICONIC ALUMINIUM ORIGINAL COLLECTION

13/5/2020

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For the first time since the launch of their new visual identity, RIMOWA is pleased to introduce a pair of new aluminium shades - the RIMOWA Original in Scarlet and Marine.

Following the successful unveiling of the brand's RIMOWA Essential Collection seasonal colours, these two new versions of the iconic aluminium RIMOWA Original captivate both attention and imagination.

For many purposeful travellers today, making a distinct statement is important. While some might choose stickers or other accessories, plenty choose to stand out using a unique pop of colour. These new RIMOWA colours are not selected at random, nor do they lack purpose or identity in and of themselves. While travellers so often focus on the destination, RIMOWA eases the journey and encourages reflection on the moments in between choosing colours that are directly inspired by far-flung locations around the world.
The two new RIMOWA Original colours include Marine, inspired by the legendary blue of the Mediterranean; and Scarlet, sampled from the plumage of the Scarlet Ibis, a red bird native to the Los Llanos region, a vast tropical grassland plain situated to the east of the Andes in Colombia and Venezuela.

Crafted in the brand's premium aluminium, the new RIMOWA Original uses an innovative combination of anodising processes. Vibrant pigments are inscribed directly into the suitcase's aluminium skin, lending the design a rich, reflective appearance that celebrates the spirit of the aluminium. Each element of the two new designs is expertly matched - from handle and lock to badge and wheel housing for a monochrome presentation that looks distinctly fresh

The new RIMOWA Original colours will be available worldwide in three sizes - Cabin (THB 41,000). Check-in L (THB 53,000) and Trunk Plus (THB 69,000) in selected RIMOWA stores.

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