SCG is now getting ready to become the leader of home-renovation market with the launch of BAUEN by SCG. Introduced in response to the market’s continued growth, this new brand offers total home-renovation solutions from counselling, to design, to implementation, and to after sales services based on SCG standard. Its targets are members of middle to upper classes who want to renovate or revamp their place. In the face of high home-renovation demand, SCG is confident that BAUEN by SCG will efficiently address customers’ paint points and thus will definitely win warm response. BAUEN by SCG is differentiated from other brands in that its services serve both innovations and aesthetic beauty under “Imagine Your Living” concept. This new brand will soon open its Flagship Showroom on The PARQ, a mix-used project in the heart of Bangkok.
Mr.Nithi Patarachoke, President, Cement-Building Materials Business says that, “COVID-19 situation has dragged on for more than one year already during which new home construction rate has slowed down. The housing market, meanwhile, has seen a growing trend of renovating homes with homeowners sticking to the neighborhood they are so familiar with. Renovation demand has risen because people want greater living space and functionality as their lifestyle changes and their attention to health and quality of housing grows in regard to cleanness, safety and convenience. Recognizing such demand, SCG has striven to develop complete and futuristic Service Solutions. We will serve End to End Service Solutions or complete functional living solutions through BAUEN by SCG”.
“We have found that new-generation homeowners have started having their own style. But they are worried about renovating their house because they do not know how to get started or how to find a designer, a technician, or a constructor. Today, there are various technologies for homes. It is now possible to develop a system to ensure proper air, lighting, and temperature for each type of housing units. Most people who have their house renovated still live at their place during renovation. Their stay will still be comfortable with BAUEN’s end-to-end services, which are designed to fully respond to customers’ needs within an agreed budget and timeframe,” he continues.
Mr.Paramate Nisagornsen, Vice President, SCG Cement-Building Materials Co, Ltd., says, “We have blended SCG’s housing technologies with latest devices in the market to deliver innovations under BAUEN ULTIMATIVE™. We promise comfortable living that are pleasant in all senses, be it about temperature, noise, lighting, odor, or air, and efficiently manage space for higher quality of life that fulfills the lifestyle of every family member. No matter what dream customers have about their home renovation, BAUEN by SCG will make it come true. With our comprehensive services, we will answer to customers’ every need”.
Mr.Panote Sirivadhanabhakdi, Director, TCC Assets (Thailand) Co., Ltd. and Group Chief Executive Officer of Frasers Property Limited. says, “I am pleased that BAUEN by SCG has launched its first flagship store in Thailand at The PARQ for the delivery of complete home design, construction, installation and renovation services for sustainability. Such business approach is in line with The PARQ’s vision to combine architectural innovations and sustainable design with state-of-the-art technologies for smart services and comprehensive facilities under Life Well Balanced concept. The PARQ has been certified based on WELL, the world’s first standard on resident and building users’ quality of life. Just like BAUEN Service Solution, we seek to fully fulfill consumers’ lifestyles as a socially and environmentally responsible enterprise”. "This is the first step of collaboration between SCG and Frasers. In the future, we may collaborate on many more projects in Thailand and possibly overseas too".
The first flagship showroom of BAUEN by SCG is designed as a Living Sensory & Playground space. Decorated in a Scandinavian style now, its current décor gives inspirations to renovate a home for the living place one dreams of in the Theme of Built & Unbuilt. Highlights of the showroom are:
In addition, the showroom hosts “Patom Organic Living Café” whereby customers can enjoy organic food, beverages and products with distinctive taste. BAUEN by SCG showroom sits on the 1st floor of The PARQ, Rama IV area. It is open daily from 10am to 10pm. For more information, please visit https://bauenliving.com or facebook.com/bauenliving, contact Line Official @bauen or call Tel 02-254-9883.
“We have found that new-generation homeowners have started having their own style. But they are worried about renovating their house because they do not know how to get started or how to find a designer, a technician, or a constructor. Today, there are various technologies for homes. It is now possible to develop a system to ensure proper air, lighting, and temperature for each type of housing units. Most people who have their house renovated still live at their place during renovation. Their stay will still be comfortable with BAUEN’s end-to-end services, which are designed to fully respond to customers’ needs within an agreed budget and timeframe,” he continues.
Mr.Paramate Nisagornsen, Vice President, SCG Cement-Building Materials Co, Ltd., says, “We have blended SCG’s housing technologies with latest devices in the market to deliver innovations under BAUEN ULTIMATIVE™. We promise comfortable living that are pleasant in all senses, be it about temperature, noise, lighting, odor, or air, and efficiently manage space for higher quality of life that fulfills the lifestyle of every family member. No matter what dream customers have about their home renovation, BAUEN by SCG will make it come true. With our comprehensive services, we will answer to customers’ every need”.
Mr.Panote Sirivadhanabhakdi, Director, TCC Assets (Thailand) Co., Ltd. and Group Chief Executive Officer of Frasers Property Limited. says, “I am pleased that BAUEN by SCG has launched its first flagship store in Thailand at The PARQ for the delivery of complete home design, construction, installation and renovation services for sustainability. Such business approach is in line with The PARQ’s vision to combine architectural innovations and sustainable design with state-of-the-art technologies for smart services and comprehensive facilities under Life Well Balanced concept. The PARQ has been certified based on WELL, the world’s first standard on resident and building users’ quality of life. Just like BAUEN Service Solution, we seek to fully fulfill consumers’ lifestyles as a socially and environmentally responsible enterprise”. "This is the first step of collaboration between SCG and Frasers. In the future, we may collaborate on many more projects in Thailand and possibly overseas too".
The first flagship showroom of BAUEN by SCG is designed as a Living Sensory & Playground space. Decorated in a Scandinavian style now, its current décor gives inspirations to renovate a home for the living place one dreams of in the Theme of Built & Unbuilt. Highlights of the showroom are:
- VR Theater: It displays Interior Style images in 270-degree viewing angle so that customers can explore home designs that match their needs;
- Have fun selecting décor items on mood board. Material Gallery presents an architect studio-style space for customers who look for materials to renovate their home in their own style.
- Meet Living Advisor who is ready to provide attentive counseling services; and
- Lifestyle product corner, which presents interesting design items from the collaborations between BAUEN by SCG and eco-friendly brands like t zero and Standard Archives.
In addition, the showroom hosts “Patom Organic Living Café” whereby customers can enjoy organic food, beverages and products with distinctive taste. BAUEN by SCG showroom sits on the 1st floor of The PARQ, Rama IV area. It is open daily from 10am to 10pm. For more information, please visit https://bauenliving.com or facebook.com/bauenliving, contact Line Official @bauen or call Tel 02-254-9883.