 |  |
Generate New big phenomenon to Thai fashion society, when a super model, Lukkade - Metinee Kingpayome creates special design of shoes with a famous brand, ‘SHU’, in ‘SHU X METINEE’ collection to address modern lady lifestyle with comfort wear shoes in distinctive design
Create exquisite looks for ladies in every style with the latest shoes collection from ‘SHU’ brand which recently, Kornkanok Sawangraumchok, Chief Executive Director, SHU Global Co. Ltd., has run fashion show to launch special shoes design honored by a top model of the fashion society, Lukkade - Metinee Kingpayome as a designer for ‘METINEE KINGDOM COLLECTION’, and ‘NAKED METINEEE COLLECTION’ , two collections that reflect the identity of an influential woman of Thai fashion society, combined with edgy and modern design with soft and comfortable touch in appealing to SHU’ s concept in perfect combination for fashionista to experience at SHU Flagship Store, LG floor, Siam Square One recently.
The show is honored by many celebrity fans to attend such as, Melanie Yoovidhya, Praewpreeya Jumsai Na Ayutthaya, Tanyawan Devahastin Na Ayudhya, Piyarat Kaljareuk, Vareenithi Kanpaibool, Ascha Charoenrasameekiat, Malinee Coate, Weeranund Sadakornwongwut, and more, including famous actresses, such as Natt-Aniporn Chalermburanawong, Cindy-Sirinya Bishop, Bua-Sarocha Viriyamettakul, Nachad-Kaviyanat Herrmann, Fai-Weluree Ditsayabut, Ying Kanya Riwin and more.
‘SHU’, leading shoes brand by the Thais creates many designs to address the function by every lifestyle, and people in all genders, and ages, under the concept, ‘Everyday Lifestyle’ to facilitate all activities through designing technique firstly emphasizes on comfort touch, in relevant to modern design to fulfill wearer’s character in every occasion.
Kornkanok Sawangraumchok talked about the objective of this launch event that, “This is a great opportunity that we work with Khun Lukkade, top model, and influential one in Thai fashion society as designer for the first time. According to her character with outstanding sense of fashion completely, including her interesting lifestyle to keep eyes on for always. This character fits perfectly to SHU’s idealistic woman. Thus the main concept of this collection is reflected by Khun Lukkade’s lifestyle, transmitted through shoes for lady with smart living.”
While Lukkade - Metinee Kingpayome, added the collections’ design concept that, “According to my career that I’ve involved in the fashion society for a long time. I have worn numerous pairs of shoes and realized that no matter the style of shoes they are, if we feel comfortable, we will become more confident and do our activities more comfortably. At the same time, design is also a key for modern ladies as it will represent our character so vividly. In this collaboration with SHU, I have designed two collections consisting of animal print, and nude color collection to match all skin colors of Thai ladies and address all the needs of ladies through high heel and flat shoes to complete your daily look with confidence.
The show is honored by many celebrity fans to attend such as, Melanie Yoovidhya, Praewpreeya Jumsai Na Ayutthaya, Tanyawan Devahastin Na Ayudhya, Piyarat Kaljareuk, Vareenithi Kanpaibool, Ascha Charoenrasameekiat, Malinee Coate, Weeranund Sadakornwongwut, and more, including famous actresses, such as Natt-Aniporn Chalermburanawong, Cindy-Sirinya Bishop, Bua-Sarocha Viriyamettakul, Nachad-Kaviyanat Herrmann, Fai-Weluree Ditsayabut, Ying Kanya Riwin and more.
‘SHU’, leading shoes brand by the Thais creates many designs to address the function by every lifestyle, and people in all genders, and ages, under the concept, ‘Everyday Lifestyle’ to facilitate all activities through designing technique firstly emphasizes on comfort touch, in relevant to modern design to fulfill wearer’s character in every occasion.
Kornkanok Sawangraumchok talked about the objective of this launch event that, “This is a great opportunity that we work with Khun Lukkade, top model, and influential one in Thai fashion society as designer for the first time. According to her character with outstanding sense of fashion completely, including her interesting lifestyle to keep eyes on for always. This character fits perfectly to SHU’s idealistic woman. Thus the main concept of this collection is reflected by Khun Lukkade’s lifestyle, transmitted through shoes for lady with smart living.”
While Lukkade - Metinee Kingpayome, added the collections’ design concept that, “According to my career that I’ve involved in the fashion society for a long time. I have worn numerous pairs of shoes and realized that no matter the style of shoes they are, if we feel comfortable, we will become more confident and do our activities more comfortably. At the same time, design is also a key for modern ladies as it will represent our character so vividly. In this collaboration with SHU, I have designed two collections consisting of animal print, and nude color collection to match all skin colors of Thai ladies and address all the needs of ladies through high heel and flat shoes to complete your daily look with confidence.
‘SHU X METINEE’, shoes for modern ladies who are passionate with fashion and have outstanding lifestyle are created through the identity of famous icon of the era, Lukkade - Metinee Kingpayome, made of 100% authentic leather through the meticulous process, allowing ladies to feel comfort wear along with chic and edgy design. High heels and flat shoes are available on selection in which the designer, Lukkade – Metinee Kingpayome has transmitted the shoes design ides through different prints, and colors in two collections. The first collection is called ‘METINEE KINGDOM COLLECTION’ inspired by vivid character of modern women with smart living, transmitted through exotic animal printed shoes, such as tiger and python prints, using technique to print the seven patterns on finely-cut leather sheet for ladies to reveal confidence in every role in the kingdom of styling in their own way. Next, the second collection, ‘NAKED METINEEE COLLECTION’, simple design nude shoes collection for everyday wear, available in 6 color shades of nude to match with Thai girls’ skin colors reflecting classy seductive charm hidden in women.
While gorgeous celebrities in 4 styles, also revealed their tips on shoes selection and mix & match styling ideas to enhance the look. Firstly, a working woman Melanie Yoovidhya, said, “Credibility at work is very important. We have to behave properly and wear proper attire to fit occasion. On my working day at office I will wear proper outfit like a shirt and pencil skirt and wear flat shoes as it’s comfortable, easy to walk. And I will choose color and pattern that fits to my outfit. When I have meeting, I will choose high heels in basic shades of white or nude to match with finely cut suit with great details. This will give me outstanding and credible appearance perfectly.”
While gorgeous celebrities in 4 styles, also revealed their tips on shoes selection and mix & match styling ideas to enhance the look. Firstly, a working woman Melanie Yoovidhya, said, “Credibility at work is very important. We have to behave properly and wear proper attire to fit occasion. On my working day at office I will wear proper outfit like a shirt and pencil skirt and wear flat shoes as it’s comfortable, easy to walk. And I will choose color and pattern that fits to my outfit. When I have meeting, I will choose high heels in basic shades of white or nude to match with finely cut suit with great details. This will give me outstanding and credible appearance perfectly.”
Next, a wanderlust lady, Tanyawan Devahastin Na Ayudhya said, “As I travel regularly, choosing pair of shoes to wear is as important as choosing the trip. Personally I focus on comfort first, normally low wedge or flat shoes. I don’t like wearing heels in extra height as it’s uncomfortable. The shoes need great design and color to mix & match with travel outfits, and most importantly, it must be pointy shoes to elongate my legs when I take pictures. (Laugh)”
Next, a sociable girl, Vareenithi Kanpaibool said, “When choosing my shoes, I prioritize on comfort wear shoes as attending events or party takes quite a few hours to stand or walk. Thus the shoes I choose needเ to have proper height of heels, not too high so it will be difficult to walk with supporting pads to feel soft comfort touch and it must not squeeze my feet. I will also choose ones with distinctive design, wearable from work to party without the need to change (Ready to Party). Now animal print is on trend so I will pick it regularly to complement my look to capture attention.”
Lastly, a fashionista Ascha Charoenrasameekiat said, “I like to dress up in various styles so choosing the shoes to go with each style is important as it helps to complete perfect look. For example, on the day I wear casual style with oversized shirt and torn out jeans, I will choose to wear animal printed shoes to make the shoes stand out, but when I want to highlight my outfit, I will choose high heel or flat shoes in nude shade to pair with it.”
SHU X METINEE is available today at 13 branches of SHU stores throughout Bangkok, such as flagship store, LG floor at Siam Square One. G floor at Central Plaza Rama III, B1 floor at Central Plaza Grand Rama IV, G floor, Central Plaza Ladprao, 2nd Floor, Mega Bangna, and more, including online channels; WWW.SHU.GLOBAL, Facebook Page: SHU GLOBAL, and Instagram: SHU.GLOBAL
Next, a sociable girl, Vareenithi Kanpaibool said, “When choosing my shoes, I prioritize on comfort wear shoes as attending events or party takes quite a few hours to stand or walk. Thus the shoes I choose needเ to have proper height of heels, not too high so it will be difficult to walk with supporting pads to feel soft comfort touch and it must not squeeze my feet. I will also choose ones with distinctive design, wearable from work to party without the need to change (Ready to Party). Now animal print is on trend so I will pick it regularly to complement my look to capture attention.”
Lastly, a fashionista Ascha Charoenrasameekiat said, “I like to dress up in various styles so choosing the shoes to go with each style is important as it helps to complete perfect look. For example, on the day I wear casual style with oversized shirt and torn out jeans, I will choose to wear animal printed shoes to make the shoes stand out, but when I want to highlight my outfit, I will choose high heel or flat shoes in nude shade to pair with it.”
SHU X METINEE is available today at 13 branches of SHU stores throughout Bangkok, such as flagship store, LG floor at Siam Square One. G floor at Central Plaza Rama III, B1 floor at Central Plaza Grand Rama IV, G floor, Central Plaza Ladprao, 2nd Floor, Mega Bangna, and more, including online channels; WWW.SHU.GLOBAL, Facebook Page: SHU GLOBAL, and Instagram: SHU.GLOBAL
RSS Feed
