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Sizzler is going for business expansion in accordance with a healthy lifestyle trend by opening seven new “Sizzler to Go” kiosks.
These will be located in Asok BTS station, Chong Nonsi BTS station, Phra Ram 9 MRT station, The Offices at CentralWorld and in front of the following Sizzler restaurant branches; Central Plaza Westgate, Central Plaza Pinklao and Fashion Island Shopping Mall. Not only that, there will also be new menus, including “CHICKEN WRAP SRIRACHA SAUCE, VEGAN SAUSAGE WRAP, SHRIMP & NAM PLA WAN WRAP, CLAM CHOWDER SOUP, two new formulas of cold pressed juice and more. To support the Sizzler to Go kiosks and delivery services, Sizzler has created a "Sizzler Cloud Kitchen", a new shared kitchen model that will allow the customers to experience hot meals delivered faster, as if the chefs cooked and served at home. In addition, dining in all of “Sizzler” restaurants nationwide will enable the customers to feel more comfortable despite the strict Social distancing policy. This would be a result of the New Normal strategies, such as sanitized flatware, the online Touchless menu, social distancing seating and contactless payment.
Mr. Kreetakorn Siriatha, the general manager of SLRT Limited, (the restaurant service provider for the brand “Sizzler”) mentioned that Sizzler emphasizes the quality development of the menus while maintaining service ethos to provide the customers fresh, tasty, safe and healthy meals. There is also an emphasis on the service development to keep up with changes in consumer behavior influenced by the COVID-19 pandemic. The demand of food delivery had been growing. In terms of dine-in services, restaurants that have adequate hygiene controls play a significant role in gaining customer trust. After the government announced the 3rd phase of lockdown release, restaurants in shopping centers are allowed to reopen. Even under the strict hygienic control measures, Sizzler has been continuing to develop a marketing strategy that covers dine-in restaurant services as well as the Delivery and Grab & Go platforms under the concept of "New Sizzler New Normal".
These will be located in Asok BTS station, Chong Nonsi BTS station, Phra Ram 9 MRT station, The Offices at CentralWorld and in front of the following Sizzler restaurant branches; Central Plaza Westgate, Central Plaza Pinklao and Fashion Island Shopping Mall. Not only that, there will also be new menus, including “CHICKEN WRAP SRIRACHA SAUCE, VEGAN SAUSAGE WRAP, SHRIMP & NAM PLA WAN WRAP, CLAM CHOWDER SOUP, two new formulas of cold pressed juice and more. To support the Sizzler to Go kiosks and delivery services, Sizzler has created a "Sizzler Cloud Kitchen", a new shared kitchen model that will allow the customers to experience hot meals delivered faster, as if the chefs cooked and served at home. In addition, dining in all of “Sizzler” restaurants nationwide will enable the customers to feel more comfortable despite the strict Social distancing policy. This would be a result of the New Normal strategies, such as sanitized flatware, the online Touchless menu, social distancing seating and contactless payment.
Mr. Kreetakorn Siriatha, the general manager of SLRT Limited, (the restaurant service provider for the brand “Sizzler”) mentioned that Sizzler emphasizes the quality development of the menus while maintaining service ethos to provide the customers fresh, tasty, safe and healthy meals. There is also an emphasis on the service development to keep up with changes in consumer behavior influenced by the COVID-19 pandemic. The demand of food delivery had been growing. In terms of dine-in services, restaurants that have adequate hygiene controls play a significant role in gaining customer trust. After the government announced the 3rd phase of lockdown release, restaurants in shopping centers are allowed to reopen. Even under the strict hygienic control measures, Sizzler has been continuing to develop a marketing strategy that covers dine-in restaurant services as well as the Delivery and Grab & Go platforms under the concept of "New Sizzler New Normal".
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Mr. Kreetakorn further stated that all of “Sizzler” restaurants nationwide will provide customers a comfortable dining experience. Meanwhile, Sizzler will strictly follow the policies, e.g., sanitized flatware, the online Touchless menu, social distancing seating and contactless payment. These are to reassure the customers.
Mrs. Nongchanok Stananonth, AVP Group Marketing of Sizzler, SLRT Limited, stated that Sizzler will branching out seven new “Sizzler To Go” kiosks in response to the positive customer feedback of the first Sizzler To Go kiosk at BTS Sala Dang station, especially from health-conscious customers. These branches will be located in Asok BTS station, Chong Nonsi BTS station, Phra Ram 9 MRT station, The Offices at CentralWorld and in front of these following Sizzler restaurant branches; Central Plaza Westgate, Central Plaza Pinklao and Fashion Island Shopping Mall. The new branches will open within the second quarter of the year 2020.
What’s more, all of the Sizzler To Go kiosks will provide new menus including ANTIOXIDANT SHOT cold pressed juice with ginger, orange, apple and carrot ingredients, IMMUNE BOOSTER cold pressed juice with mineral and vitamins from wheat, apple, green and orange sprouts, CHEF’S CHICKEN SALAD, TUNA SALAD, CHICKEN WRAP SRIRACHA SAUCE, VEGAN SAUSAGE WRA, SHRIMP & NAM PLA WAN WRAP, BANANA CARAMEL GRANOLA YOGURT, VERY BERRY GRANOLA YOGURT, CLAM CHOWDER SOUP and MUSHROOM SOUP. “
Moreover, Sizzler is planning to create "Sizzler Cloud Kitchen", a new shared kitchen model to support delivery services and the ‘Grab & Go’ platform by integrating Sizzler’s kitchen into other food delivery brands under the same company. This will allow the customers to experience hot meals delivered fast as if the chefs cooked and served at their homes. The Cloud Kitchens would be located at branches near the customer’s address (within 3 kilometers), also, customers would be able to order up to three brands within a single order. This includes Sizzler, The Pizza Company and Bonchon. This concept will enable customers to have the meals of these brands delivered conveniently without the necessity to visit the shopping centers.
Sizzler recently held a press conference "New Sizzler New Normal" at the Sizzler restaurant at Central Rama 9 Branch, Bangkok. More information, contact Public Relations Department, SLRT Limited by Tel. 02- 365-6934, Facebook Fanpage www.facebook.com/SizzlerThai/ or www.sizzler.co.th
Mrs. Nongchanok Stananonth, AVP Group Marketing of Sizzler, SLRT Limited, stated that Sizzler will branching out seven new “Sizzler To Go” kiosks in response to the positive customer feedback of the first Sizzler To Go kiosk at BTS Sala Dang station, especially from health-conscious customers. These branches will be located in Asok BTS station, Chong Nonsi BTS station, Phra Ram 9 MRT station, The Offices at CentralWorld and in front of these following Sizzler restaurant branches; Central Plaza Westgate, Central Plaza Pinklao and Fashion Island Shopping Mall. The new branches will open within the second quarter of the year 2020.
What’s more, all of the Sizzler To Go kiosks will provide new menus including ANTIOXIDANT SHOT cold pressed juice with ginger, orange, apple and carrot ingredients, IMMUNE BOOSTER cold pressed juice with mineral and vitamins from wheat, apple, green and orange sprouts, CHEF’S CHICKEN SALAD, TUNA SALAD, CHICKEN WRAP SRIRACHA SAUCE, VEGAN SAUSAGE WRA, SHRIMP & NAM PLA WAN WRAP, BANANA CARAMEL GRANOLA YOGURT, VERY BERRY GRANOLA YOGURT, CLAM CHOWDER SOUP and MUSHROOM SOUP. “
Moreover, Sizzler is planning to create "Sizzler Cloud Kitchen", a new shared kitchen model to support delivery services and the ‘Grab & Go’ platform by integrating Sizzler’s kitchen into other food delivery brands under the same company. This will allow the customers to experience hot meals delivered fast as if the chefs cooked and served at their homes. The Cloud Kitchens would be located at branches near the customer’s address (within 3 kilometers), also, customers would be able to order up to three brands within a single order. This includes Sizzler, The Pizza Company and Bonchon. This concept will enable customers to have the meals of these brands delivered conveniently without the necessity to visit the shopping centers.
Sizzler recently held a press conference "New Sizzler New Normal" at the Sizzler restaurant at Central Rama 9 Branch, Bangkok. More information, contact Public Relations Department, SLRT Limited by Tel. 02- 365-6934, Facebook Fanpage www.facebook.com/SizzlerThai/ or www.sizzler.co.th
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