A Spectacular Celebration of Chinese Culture Featuring an Exclusive Appearance
by Chinese Superstar “Zhu Zhengting”, 11–18 February 2026
by Chinese Superstar “Zhu Zhengting”, 11–18 February 2026
Bangkok, Thailand – Siam Paragon, Thailand’s premier global landmark destination, in collaboration with the Tourism Authority of Thailand (TAT) and Kasikornbank, proudly presents a spectacular Chinese New Year celebration “Siam Paragon A Prosperous Chinese New Year 2026.” This spectacular event features an array of highlights, including breathtaking traditional cultural performances from the People’s Republic of China and exclusive shows by leading Thai artists. Visitors will be captivated by magnificent, large-scale auspicious lantern displays and a highly anticipated exclusive appearance by the sensational Chinese artist and actor, “Zhu Zhengting.” Furthermore, guests can embrace the positive energy of the Lunar New Year under the theme “Lucky in Love, Lucky in Green,” while enjoying a diverse range of activities at NEXTOPIA. The celebration will take place from 11–18 February 2026 at Siam Paragon.
Ms. Thanaporn Tantiyanont, Managing Director of Siam Paragon Shopping Center, stated: “Siam Paragon is a world-class destination and a landmark in the heart of Bangkok, beloved by both Thai and international visitors. We have long been recognized as the ultimate venue for major festival celebrations, particularly the Lunar New Year. For 2026, Siam Paragon, in partnership with the Tourism Authority of Thailand and Kasikornbank, is proud to create an extraordinary Chinese New Year celebration from 14–18 February 2026. The event will feature rare and authentic Chinese cultural performances, special showcases by Thailand’s top artists, and stunning, large-scale lantern displays at Parc Paragon.”
She further added that Siam Paragon will introduce the Chinese Heritage Pavilion at Fashion Hall, Level 1, and present an exclusive fan event titled “An Elegant Encounter with Zhu Zhengting,” providing fans with a rare opportunity to engage with the internationally acclaimed Chinese superstar in an intimate and memorable setting.
Another unmissable highlight is “The Fortune Guardians,” a large-scale art installation located at the Jewel Zone and Cascade on Level M. The installation features a pair of lions in dynamic, celebratory motion, symbolizing wisdom, prosperity, abundance, continuity, and protection. This captivating artwork serves as a vessel for auspicious blessings, welcoming positive energy, good fortune, and joy to visitors from around the globe. The installation is designed by Suttipa Kamyam, a renowned illustrator and artist celebrated for collaborations with prestigious international brands.
She further added that Siam Paragon will introduce the Chinese Heritage Pavilion at Fashion Hall, Level 1, and present an exclusive fan event titled “An Elegant Encounter with Zhu Zhengting,” providing fans with a rare opportunity to engage with the internationally acclaimed Chinese superstar in an intimate and memorable setting.
Another unmissable highlight is “The Fortune Guardians,” a large-scale art installation located at the Jewel Zone and Cascade on Level M. The installation features a pair of lions in dynamic, celebratory motion, symbolizing wisdom, prosperity, abundance, continuity, and protection. This captivating artwork serves as a vessel for auspicious blessings, welcoming positive energy, good fortune, and joy to visitors from around the globe. The installation is designed by Suttipa Kamyam, a renowned illustrator and artist celebrated for collaborations with prestigious international brands.
Furthermore, Siam Paragon is packed with a variety of joy-filled activities throughout the premises, including:
NEXTOPIA: “Lucky in Love, Lucky in Green – Let Good Things Grow” NEXTOPIA invites visitors to celebrate Chinese New Year through a heartwarming and meaningful concept that emphasizes self-care, meaningful relationships, and sustainable living. The experience encourages participants to nurture their intentions, foster deeper connections, and grow together with the world through interactive activities and contemporary workshops that are engaging, accessible, and suitable for all generations.
Key Activities Include:
• LOVE MARKET (11–14 February 2026): A curation of creative workshops themed around love and relationships, including scrapbook-making, Italian charm bracelet crafting, and tarot readings covering love, career, finance, and future insights.
• LUCK MARKET (15–18 February 2026): A modern interpretation of Chinese New Year spiritual experiences, blending traditional beliefs with contemporary lifestyles. Highlights include lucky charms, fortune-enhancing accessories, and auspicious plants.
• THE WISHING TREE: A living wishing tree created from shared hopes, using recycled bottle caps as ornaments. After the event, materials will be upcycled through Precious Plastic. Each color represents different positive energies, such as red for love, gold for prosperity, and green for health.
Beyond the activities, NEXTOPIA will also offer a selection of heartwarming, eco-conscious food and beverage options, accompanied by romantic music and a relaxed atmosphere, allowing visitors to enjoy the space until midnight.
For visitors interested in spiritual activities and giving back, Siam Paragon presents the charity fortune-telling event “Siriwattana Prophecy for People with Disabilities,” organized by the Sirivattana Cheshire Foundation under Royal Patronage. The event features 40 renowned fortune tellers specializing in various divination disciplines and will be held from 13–20 February 2026, at Crystal Court, Level 2 (North Wing), Siam Paragon, from 10:30 a.m. to 7:00 p.m. Fortune-telling tickets are priced at THB 400, with proceeds supporting charitable causes.
Chinese New Year Shopping Privileges
Beyond the exceptional experiences offered across all zones, Siam Paragon delights shoppers with the exclusive “A Prosperous Chinese New Year 2026,” promotion from 30 January – 22 February 2026, featuring discounts of up to 50% at participating stores. Shoppers meeting the spending requirements can receive Siam Gift Cards and Paragon Department Store Cash Coupons with a total valued of up to THB 1,700. Special privileges are also available for Kasikornbank cardholders, while ONESIAM members can earn 4x ONESIAM Coins upon qualifying spend, along with up to 15% credit cashback from participating creditor 0% interest installments for up to 6 months on Siam Gift Card purchases. Most exclusively, from 30 January – 8 February 2026, shoppers who register via the ONESIAM SuperApp and spend THB 500 or more per receipt can claim a THB 500 E-Gift Card (E-Ang Pao), limited to 2,026 privileges (1,013 for Siam Paragon and 1,013 for Siam Center and Siam Discovery). Eligible participants will receive their E-Gift Card on 11 February 2026, valid for use from 13–17 February 2026.
NEXTOPIA: “Lucky in Love, Lucky in Green – Let Good Things Grow” NEXTOPIA invites visitors to celebrate Chinese New Year through a heartwarming and meaningful concept that emphasizes self-care, meaningful relationships, and sustainable living. The experience encourages participants to nurture their intentions, foster deeper connections, and grow together with the world through interactive activities and contemporary workshops that are engaging, accessible, and suitable for all generations.
Key Activities Include:
• LOVE MARKET (11–14 February 2026): A curation of creative workshops themed around love and relationships, including scrapbook-making, Italian charm bracelet crafting, and tarot readings covering love, career, finance, and future insights.
• LUCK MARKET (15–18 February 2026): A modern interpretation of Chinese New Year spiritual experiences, blending traditional beliefs with contemporary lifestyles. Highlights include lucky charms, fortune-enhancing accessories, and auspicious plants.
• THE WISHING TREE: A living wishing tree created from shared hopes, using recycled bottle caps as ornaments. After the event, materials will be upcycled through Precious Plastic. Each color represents different positive energies, such as red for love, gold for prosperity, and green for health.
Beyond the activities, NEXTOPIA will also offer a selection of heartwarming, eco-conscious food and beverage options, accompanied by romantic music and a relaxed atmosphere, allowing visitors to enjoy the space until midnight.
For visitors interested in spiritual activities and giving back, Siam Paragon presents the charity fortune-telling event “Siriwattana Prophecy for People with Disabilities,” organized by the Sirivattana Cheshire Foundation under Royal Patronage. The event features 40 renowned fortune tellers specializing in various divination disciplines and will be held from 13–20 February 2026, at Crystal Court, Level 2 (North Wing), Siam Paragon, from 10:30 a.m. to 7:00 p.m. Fortune-telling tickets are priced at THB 400, with proceeds supporting charitable causes.
Chinese New Year Shopping Privileges
Beyond the exceptional experiences offered across all zones, Siam Paragon delights shoppers with the exclusive “A Prosperous Chinese New Year 2026,” promotion from 30 January – 22 February 2026, featuring discounts of up to 50% at participating stores. Shoppers meeting the spending requirements can receive Siam Gift Cards and Paragon Department Store Cash Coupons with a total valued of up to THB 1,700. Special privileges are also available for Kasikornbank cardholders, while ONESIAM members can earn 4x ONESIAM Coins upon qualifying spend, along with up to 15% credit cashback from participating creditor 0% interest installments for up to 6 months on Siam Gift Card purchases. Most exclusively, from 30 January – 8 February 2026, shoppers who register via the ONESIAM SuperApp and spend THB 500 or more per receipt can claim a THB 500 E-Gift Card (E-Ang Pao), limited to 2,026 privileges (1,013 for Siam Paragon and 1,013 for Siam Center and Siam Discovery). Eligible participants will receive their E-Gift Card on 11 February 2026, valid for use from 13–17 February 2026.
Additionally, the special “Lucky with Love” promotion will run from 13–17 February 2026. Shoppers meeting the spending requirements can redeem Siam Gift Cards and Paragon Department Store Cash Coupons with a total value of up to THB 31,300, plus an additional bonus of up to 1,550 ONESIAM Coins when spending via ONESIAM KBank Credit Cards. Furthermore, purchases of THB 2,000 or more will receive an extra Ang Pao (gift vouchers/discount coupons from participating stores within the shopping center). For top spenders at participating luxury brands, an exceptional prize of 2 Baht weight of gold, valued at THB 149,500 (price as of 26 January 2026), will be awarded to those with a cumulative spend of THB 4 million or more.
*Use credit cards only as necessary and ensure full repayment on time to avoid a 16% annual interest rate. The 0% interest rate applies only when full payment is made by the due date. Borrow only as necessary and ensure repayment on time to avoid a 25% annual interest rate.
“Bangkok continues to rank as the world’s number one city for international tourist arrivals, with over 30.3 million visitors, according to the Top 100 City Destinations Index 2025 by Euromonitor International. Its immense popularity—driven by its vibrant culture, renowned cuisine, and iconic landmarks—reflects its true potential as a global tourism hub. As a Global Landmark Destination, Siam Paragon welcomes approximately 120,000–150,000 visitors per day, increasing to 150,000–200,000 visitors per day during major festivals. This year, Siam Paragon is fully committed to delivering an unparalleled Chinese New Year experience, encompassing cultural arts, world-class entertainment, exclusive shopping privileges, and a diverse culinary scene—ranging from famous street food to Michelin-starred restaurants. Our goal is to attract high-quality traffic, boost consumer spending, and generate significant economic circulation, further energizing the economy during this festive season,” stated Ms. Thanaporn Tantiyanont, Managing Director of Siam Paragon Shopping Center.
Celebrate an elevated Chinese New Year experience at “Siam Paragon A Prosperous Chinese New Year 2026” 11–18 February 2026 | Siam Paragon, Bangkok For more information, please visit Facebook: SiamParagon
#SiamParagon #SiamParagonCNY2026
*Use credit cards only as necessary and ensure full repayment on time to avoid a 16% annual interest rate. The 0% interest rate applies only when full payment is made by the due date. Borrow only as necessary and ensure repayment on time to avoid a 25% annual interest rate.
“Bangkok continues to rank as the world’s number one city for international tourist arrivals, with over 30.3 million visitors, according to the Top 100 City Destinations Index 2025 by Euromonitor International. Its immense popularity—driven by its vibrant culture, renowned cuisine, and iconic landmarks—reflects its true potential as a global tourism hub. As a Global Landmark Destination, Siam Paragon welcomes approximately 120,000–150,000 visitors per day, increasing to 150,000–200,000 visitors per day during major festivals. This year, Siam Paragon is fully committed to delivering an unparalleled Chinese New Year experience, encompassing cultural arts, world-class entertainment, exclusive shopping privileges, and a diverse culinary scene—ranging from famous street food to Michelin-starred restaurants. Our goal is to attract high-quality traffic, boost consumer spending, and generate significant economic circulation, further energizing the economy during this festive season,” stated Ms. Thanaporn Tantiyanont, Managing Director of Siam Paragon Shopping Center.
Celebrate an elevated Chinese New Year experience at “Siam Paragon A Prosperous Chinese New Year 2026” 11–18 February 2026 | Siam Paragon, Bangkok For more information, please visit Facebook: SiamParagon
#SiamParagon #SiamParagonCNY2026
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