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The Golden Duck – the original Singaporean favourite brand, most famous for its salted egg yolk snacks, is now in Thailand!
The classic salted egg yolk range consists of the bestselling all-time favourite Salted Egg Fish Skin Crunchy Crisps, the original Salted Egg Yolk Potato Crisps, and the newest addition – Salted Egg Crab Seaweed Tempura. Even better, the brand is introducing its signature Singapore Chilli Crab Seaweed Tempura! Made from real crab meat, The Golden Duck raises the bar again by recreating Singapore’s iconic national dish – Singapore Chilli Crab as an authentic gourmet snack you can take with you everywhere. Believing “not all snacks are created equal”, The Golden Duck is on a quest to shake up bland and boring snacking in Thailand with our seriously good snacks. The Golden Duck will catch Thai snackers in the trap of deliciousness #กับDUCKความอร่อย!
In 2015, The Golden Duck debuted in Singapore with its Salted Egg Fish Skin and Salted Egg Yolk Potato Crisps to raving reviews from snackers! In 3 short years, with sheer hard work and great products, The Golden Duck bested snack giants like LAYS and Pringles, emerging as No. 1 in the Singapore Savoury Snacks category and was the bestselling snack in 7-Eleven Hong Kong during the Chinese New Year in both 2018 and 2019. Beyond Singapore and Hong Kong, the brand is also now available in the Philippines, China, Taiwan, Malaysia and now Thailand. Today, The Golden Duck ships internationally to more than 70 countries worldwide.
“In early 2015 I noticed an increasing demand for snacks or foods with salted eggs among young people, the millennials. So I told Chris we should do something with the salted egg fever. At that time, both of us did not have any basic knowledge about snack business but we were not reluctant to try it. The goal of our business was that our brand would not stand for so-so snacks. We intended to be the first who served truly delicious snacks. Every pack of our products must be filled with high quality and serve new flavour experiences to snack lovers. The Golden Duck brand was thus created,” says Mr. Jonathan Shen, Co-founder, International Business and Brand Director.
“What makes The Golden Duck different from all other snack brands in the market is that we always take snacks seriously. We call this Snackology. Our Chefs are devoted to matching and maintaining the rich tastes of special dishes and serving them with unique textures. The end products are the gourmet snacks made by Chefs from real and high-quality ingredients,” says Mr. Christopher Hwang, Co-founder and Director.
The classic salted egg yolk range consists of the bestselling all-time favourite Salted Egg Fish Skin Crunchy Crisps, the original Salted Egg Yolk Potato Crisps, and the newest addition – Salted Egg Crab Seaweed Tempura. Even better, the brand is introducing its signature Singapore Chilli Crab Seaweed Tempura! Made from real crab meat, The Golden Duck raises the bar again by recreating Singapore’s iconic national dish – Singapore Chilli Crab as an authentic gourmet snack you can take with you everywhere. Believing “not all snacks are created equal”, The Golden Duck is on a quest to shake up bland and boring snacking in Thailand with our seriously good snacks. The Golden Duck will catch Thai snackers in the trap of deliciousness #กับDUCKความอร่อย!
In 2015, The Golden Duck debuted in Singapore with its Salted Egg Fish Skin and Salted Egg Yolk Potato Crisps to raving reviews from snackers! In 3 short years, with sheer hard work and great products, The Golden Duck bested snack giants like LAYS and Pringles, emerging as No. 1 in the Singapore Savoury Snacks category and was the bestselling snack in 7-Eleven Hong Kong during the Chinese New Year in both 2018 and 2019. Beyond Singapore and Hong Kong, the brand is also now available in the Philippines, China, Taiwan, Malaysia and now Thailand. Today, The Golden Duck ships internationally to more than 70 countries worldwide.
“In early 2015 I noticed an increasing demand for snacks or foods with salted eggs among young people, the millennials. So I told Chris we should do something with the salted egg fever. At that time, both of us did not have any basic knowledge about snack business but we were not reluctant to try it. The goal of our business was that our brand would not stand for so-so snacks. We intended to be the first who served truly delicious snacks. Every pack of our products must be filled with high quality and serve new flavour experiences to snack lovers. The Golden Duck brand was thus created,” says Mr. Jonathan Shen, Co-founder, International Business and Brand Director.
“What makes The Golden Duck different from all other snack brands in the market is that we always take snacks seriously. We call this Snackology. Our Chefs are devoted to matching and maintaining the rich tastes of special dishes and serving them with unique textures. The end products are the gourmet snacks made by Chefs from real and high-quality ingredients,” says Mr. Christopher Hwang, Co-founder and Director.
Adds Mr. Shen: “For our entry into the Thai market, we see more than 4 billion baht (US$137 million) circulating in the snack food business today that is expected to grow by 1.2% (CAGR 2019-2023)1. We believe Thai snackers are looking forward to better snacks made with quality ingredients, with all the authentic rich flavours you would expect from a dish. To this end, we have brought to Thailand our classic salted egg yolk range – our bestselling all-time favourite Salted Egg Fish Skin Crunchy Crisps, the original Salted Egg Yolk Potato Crisps, and the newest addition – Salted Egg Crab Seaweed Tempura. Plus something special for snackers in Thailand we hope you will like, that’s our take on Singapore’s national dish – our Singapore Chilli Crab Seaweed Tempura.”
“The business model and distribution strategies in Thailand are different from those in Singapore. In Thailand, the products are available in modern trade including Central Food Hall, Tops Market, Gourmet Market and Rimping Supermarket (in Chiang Mai province). We prioritise premium stores because our 4 products are priced at 195 baht per pack. We currently distribute to 20 key stores mainly in Bangkok to reach our most discerning snackers. We have been warmly welcomed by Thai snackers since Aug 26 when we were first made available here, and we have been keeping this up with Influencer Marketing - actively building our content and community on social media and engaging our snackers, media, influencers in all ways relevant to drive awareness of The Golden Duck,” Mr. Hwang adds.
Mr. Shen sums it up by saying: “We are serious about making great snacks at The Golden Duck and we are on a quest to shake up bland and boring snacking with a fresh bold attitude. So far, we have created and presented original content through the Wan Around programme which was a viral hit and has garnered almost 450,000 views (on YouTube and Facebook) to date. We have also worked with 5 well-known social media pages; these are pages for sports enthusiasts, working people, movie-goers, party-goers and trendsetters so we can shape a new culture of snacking together. We are so excited by the opportunities to do more here in Thailand.”
“The business model and distribution strategies in Thailand are different from those in Singapore. In Thailand, the products are available in modern trade including Central Food Hall, Tops Market, Gourmet Market and Rimping Supermarket (in Chiang Mai province). We prioritise premium stores because our 4 products are priced at 195 baht per pack. We currently distribute to 20 key stores mainly in Bangkok to reach our most discerning snackers. We have been warmly welcomed by Thai snackers since Aug 26 when we were first made available here, and we have been keeping this up with Influencer Marketing - actively building our content and community on social media and engaging our snackers, media, influencers in all ways relevant to drive awareness of The Golden Duck,” Mr. Hwang adds.
Mr. Shen sums it up by saying: “We are serious about making great snacks at The Golden Duck and we are on a quest to shake up bland and boring snacking with a fresh bold attitude. So far, we have created and presented original content through the Wan Around programme which was a viral hit and has garnered almost 450,000 views (on YouTube and Facebook) to date. We have also worked with 5 well-known social media pages; these are pages for sports enthusiasts, working people, movie-goers, party-goers and trendsetters so we can shape a new culture of snacking together. We are so excited by the opportunities to do more here in Thailand.”
  | The Golden Duck Products available in Thailand
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