In 1978, Yves Saint Laurent changed the way women wear lipstick forever. Explosive colour in addictive shades came with an intense colour pay-off and a sleek, couture design: ROUGE PUR COUTURE dressed lips in an unmistakably radiant satin finish. Ever since then, it’s continued to be a manifesto for women who want to do things differently.
In 2019, the icon returns with 8 new shades and a limited Couture Studs collection. So, pick your favourite shade, own your look.
ROUGE PUR COUTURE is about to redefine power dressing, but this time, it’s for your lips.
ROUGE PUR COUTURE
8 NEW SHADES EXTEND THE WARDROBE
Joining No 83 Fiery Red, from YSL Beauté’s first Hot Trend collection: Fiery Kiss, 8 new runway-shades walk off the catwalk and onto lips, courtesy of Tom Pecheux, Global Beauty Director for YSL Beauté.
No 85 Nu Fatal – fall for a nude seduction
No 87 Red Dominance – couture crimson to break all the rules
No 88 Brazen Berry – a hint of pink to shock and awe
No 89 Prune Power – deep aubergine to be audacious
No 90 Prime Beige – skin on skin, sophisticated nude
No 91 Rouge Souverain – classic red comes with a twist
No 92 Rosewood Supreme – warm nude, be a natural beauty
No 93 Rouge Audacieux – call me capricious, dressed up in red
In 2019, the icon returns with 8 new shades and a limited Couture Studs collection. So, pick your favourite shade, own your look.
ROUGE PUR COUTURE is about to redefine power dressing, but this time, it’s for your lips.
ROUGE PUR COUTURE
8 NEW SHADES EXTEND THE WARDROBE
Joining No 83 Fiery Red, from YSL Beauté’s first Hot Trend collection: Fiery Kiss, 8 new runway-shades walk off the catwalk and onto lips, courtesy of Tom Pecheux, Global Beauty Director for YSL Beauté.
No 85 Nu Fatal – fall for a nude seduction
No 87 Red Dominance – couture crimson to break all the rules
No 88 Brazen Berry – a hint of pink to shock and awe
No 89 Prune Power – deep aubergine to be audacious
No 90 Prime Beige – skin on skin, sophisticated nude
No 91 Rouge Souverain – classic red comes with a twist
No 92 Rosewood Supreme – warm nude, be a natural beauty
No 93 Rouge Audacieux – call me capricious, dressed up in red
ROUGE PUR COUTURE & RPC THE SLIM
THE COUTURE STUDS LIMITED EDITION
ROUGE PUR COUTURE, the radiant satin icon, and RPC THE SLIM, the full coverage leather matte lipstick, arrive with a new packaging. Two ultimate finishes, 4 shades of each YSL Beauté icon get dressed up in a collector’s COUTURE STUDS edition.
Dressed to impress, the COUTURE STUDS edition champions the 4 signature colour families of YSL Beauté:
Rouge – A passionate manifesto for the woman who is not afraid to break the rules.
Orange – In memory of M. Saint Laurent’s love of the colours, spices, flowers and fruits hidden within Morocco.
Fuchsia – A shocking colour designed to startle, so all eyes are on her.
Nu – The modern icon, for the woman who prizes beautiful skin and the warmth of a naked body.
ROUGE PUR COUTURE shades:
No 1 Le Rouge
No 13 Le Orange
No 99 Fuchsia Allusion (new shade)
No 9 Rose Stiletto
ROUGE PUR COUTURE THE SLIM shades:
No 21 Rouge Paradoxe
No 13 Original Coral
No 8 Contrary Fuchsia
No 11 Ambiguous Beige
From catwalk to couture lips, the COUTURE STUDS edition takes its inspiration from the edgy studded collections of the runways – and recreates them for lips that dare.
Rock a studded look; make your mark. Now your lips are the stars of the show.
THE COUTURE STUDS LIMITED EDITION
ROUGE PUR COUTURE, the radiant satin icon, and RPC THE SLIM, the full coverage leather matte lipstick, arrive with a new packaging. Two ultimate finishes, 4 shades of each YSL Beauté icon get dressed up in a collector’s COUTURE STUDS edition.
Dressed to impress, the COUTURE STUDS edition champions the 4 signature colour families of YSL Beauté:
Rouge – A passionate manifesto for the woman who is not afraid to break the rules.
Orange – In memory of M. Saint Laurent’s love of the colours, spices, flowers and fruits hidden within Morocco.
Fuchsia – A shocking colour designed to startle, so all eyes are on her.
Nu – The modern icon, for the woman who prizes beautiful skin and the warmth of a naked body.
ROUGE PUR COUTURE shades:
No 1 Le Rouge
No 13 Le Orange
No 99 Fuchsia Allusion (new shade)
No 9 Rose Stiletto
ROUGE PUR COUTURE THE SLIM shades:
No 21 Rouge Paradoxe
No 13 Original Coral
No 8 Contrary Fuchsia
No 11 Ambiguous Beige
From catwalk to couture lips, the COUTURE STUDS edition takes its inspiration from the edgy studded collections of the runways – and recreates them for lips that dare.
Rock a studded look; make your mark. Now your lips are the stars of the show.
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