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VERSACE’S HOLIDAY SAGAA COLLABORATION WITH ARTIST SARAH BAKER & BARONESS

20/11/2019

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For the 2019 holiday campaign, Donatella Versace guest edits the second edition of Baroness: a London- based publication co-founded by Matthew Holroyd and Dazed & Confused editor-in-chief Isabella Burley that occupies an unclaimed space between fashion, art and identity politics.

The magazine features a fashion narrative penned and visualized by performance artist Sarah Baker.
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Baker is a storyteller and entrepreneur whose body of work spans photography,  film, theatre and scent.
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She draws inspiration from vintage romance novels and cites Jackie Collins as one of her personal heroines.

Her talent as a raconteur, combined with Versace’s designs, makes for a spectacular showcase of prose and imagery.

Set over six chapters, the story follows lead characters Angelina and The Baroness - played by Sarah Baker and Helena Christensen-  as  they  navigate tumultuous affairs  and  overcome adversities. Channelling a nostalgic mood, this tale takes the tired femme fatale genre 
and gives it a fresh perspective: portraying support, empowerment and sisterhood.
 
“I am thrilled to partner with Sarah Baker on this exciting holiday saga. She’s a visionary and knows exactly how to represent

the Versace woman. My designs empower and this campaign fully represents that.”
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