Bangkok, 23 April 2025 – Bigo Live, a leading global livestreaming platform, celebrated Thailand’s iconic Songkran Festival with a four-day Songkran Showcase, thoughtfully curated to spread festive joy and spotlight Thai culture through the power of community. The showcase comprised a series of livestreams broadcast across four days from 12 to 15 April on Bigo Live. It featured the latest trends in music, dance, entertainment and fashion, with a key theme highlighted each day:
These engaging livestreams shone a spotlight on some of Thailand’s most creative livestreamers. Highlights included Tuinuipw, who charmed audiences by performing Thai and international songs in her unique vocal style, and Knicha151, who stood out by showcasing fashion trends in a way that truly reflected her individuality. Their content embodied the festive spirit of Songkran while captivating audiences with their creativity and passion.
- 12 April: Songkran Pocket Essentials: Must Have Items For Songkran
- 13 April: Songkran Waterproof Glam: Hairstyles and Makeup Tips to Stay Stunning
- 14 April: Floral & Tradition: The Art of Songkran Fashion
- 15 April: Songkran Vibes: Top Songs & Dance Hits for Songkran
These engaging livestreams shone a spotlight on some of Thailand’s most creative livestreamers. Highlights included Tuinuipw, who charmed audiences by performing Thai and international songs in her unique vocal style, and Knicha151, who stood out by showcasing fashion trends in a way that truly reflected her individuality. Their content embodied the festive spirit of Songkran while captivating audiences with their creativity and passion.
“Bigo Live has become a go-to platform for creative expression and meaningful connection, offering our creators and users with opportunities for exploration, inspiration and real-time engagement with the global community. Our Thai creators are not only celebrating the vibrant traditions of Songkran, but also sharing modern and joyful expressions of Thai culture with the world.
“We are proud to offer a stage for local talent to share their artistry and cultures with the global audience while fostering a sense of community and inclusivity among our users. We stay committed to being a diverse and vibrant platform where users from all walks of life can connect, share, and celebrate their unique cultures and foster cross-cultural understanding and appreciation,” said a Bigo Live Thailand spokesperson.
The Songkran Showcase, a vibrant celebration of Thai culture and heritage, captivated the community by seamlessly blending traditional customs with contemporary trends in beauty, fashion, and music. It featured a series of engaging livestreams, each highlighting a unique aspect of the Songkran festival and offering viewers an immersive cultural experience.
One of them was the ‘Floral & Tradition’ livestream, where creators proudly displayed their Songkran outfits adorned with intricate floral patterns and traditional Thai designs. It emphasised the cultural significance of flowers as representations of renewal, joy, and optimism for the Thai New year.
Another theme was ‘Songkran Waterproof Glam’ where creators shared their skin prep, makeup tips and hairstyles trends to help users stay fresh and fabulous amid the water-splashing celebrations. These practical yet stylish routines empowered viewers to feel confident throughout the festivities.
The Songkran Vibes livestream lit up the virtual stage with energetic performances from singers, DJs, and musicians. A dynamic mix of traditional Thai melodies and modern remixes brought the celebratory spirit of Songkran to life - uniting viewers in joy, rhythm, and dance.
With its vibrant celebration of Thai heritage and creative innovation, the Songkran Showcase connected users across the country and beyond, turning digital interactions into a meaningful cultural celebration. Bigo Live is committed to promoting local cultural pride and global connection, leveraging interactive and engaging livestreaming activities to bridge online and offline communities. Bigo Live continues to provide a safe digital platform enabling users around the world to connect with each other, and experience the joy and excitement of local festivals such as the Songkran Festival.
To find out more about Bigo Live, please visit our website.
“We are proud to offer a stage for local talent to share their artistry and cultures with the global audience while fostering a sense of community and inclusivity among our users. We stay committed to being a diverse and vibrant platform where users from all walks of life can connect, share, and celebrate their unique cultures and foster cross-cultural understanding and appreciation,” said a Bigo Live Thailand spokesperson.
The Songkran Showcase, a vibrant celebration of Thai culture and heritage, captivated the community by seamlessly blending traditional customs with contemporary trends in beauty, fashion, and music. It featured a series of engaging livestreams, each highlighting a unique aspect of the Songkran festival and offering viewers an immersive cultural experience.
One of them was the ‘Floral & Tradition’ livestream, where creators proudly displayed their Songkran outfits adorned with intricate floral patterns and traditional Thai designs. It emphasised the cultural significance of flowers as representations of renewal, joy, and optimism for the Thai New year.
Another theme was ‘Songkran Waterproof Glam’ where creators shared their skin prep, makeup tips and hairstyles trends to help users stay fresh and fabulous amid the water-splashing celebrations. These practical yet stylish routines empowered viewers to feel confident throughout the festivities.
The Songkran Vibes livestream lit up the virtual stage with energetic performances from singers, DJs, and musicians. A dynamic mix of traditional Thai melodies and modern remixes brought the celebratory spirit of Songkran to life - uniting viewers in joy, rhythm, and dance.
With its vibrant celebration of Thai heritage and creative innovation, the Songkran Showcase connected users across the country and beyond, turning digital interactions into a meaningful cultural celebration. Bigo Live is committed to promoting local cultural pride and global connection, leveraging interactive and engaging livestreaming activities to bridge online and offline communities. Bigo Live continues to provide a safe digital platform enabling users around the world to connect with each other, and experience the joy and excitement of local festivals such as the Songkran Festival.
To find out more about Bigo Live, please visit our website.
