CAMPARI & Alchemy Thailand hosted Campari Red Hands Thailand 2025, the regional bartender competition at W Bangkok Hotel. The winner, “Dennis Thurner” (3rd from Left) Co-founder and Bar Manager from Garnish Samui, Thailand representative, will compete in Campari Red Hands APAC 2025 in Milan Italy in January 2026.
From left:
From left:
- Carla Porter
- Marco Dongi, Bar Manager, The House on Sathorn
- Dennis Thurner, the Winner of Campari Red Hands Thailand 2025
- Symphony Loo, Campari Group Regional Trade Advocacy Manager, APAC
- Arno Schonfelder, General Manager – Alchemy Thailand
- Thanamon Suthon, Campari Group Brand Ambassador Thailand
Thailand, December 2025, the icon born out of red passion, Campari – the flagship brand of its namesake group and the heart of the beloved Negroni – brings back its search for the next Campari Red Hands with Campari Red Hands APAC 2025. The competition series is set to pit the top bartenders from 12 countries in Asia Pacific for the prestigious title of Campari Red Hands APAC 2025 Champion to enter the Grand Final Round in Milan, Italy.
In search of the next aperitivo icon, this year’s theme, “Cocktail & Senses,” encourages creative interpretations of the five senses – sight, smell, taste, touch, and sound that extend the branches of the Negroni Family Tree.
ABOUT CAMPARI
Campari is the iconic, unforgettable Italian red spirit, recognized for the fourth year in a row as #1 Best-selling Liqueur and once again #1 Top Trending Liqueur in the world’s best bars*. Founded in Milan in 1860 by Gaspare Campari and pioneered by his son, Davide, who created something so distinctive and revolutionary that its secret recipe has not been altered since, Campari sits at the heart of some of the world’s most famous cocktails. Vibrant red in colour, Campari’s unique and multi-layered taste is the result of the infusion of herbs, aromatic plants, and fruit in alcohol and water. As well as being unique and distinctive, Campari is extremely versatile, offering boundless and unexpected possibilities. Since its creation, Campari has served as a source of passionate inspiration for the world’s best bartenders as well as artists in different fields, stimulating people’s instinct to unlock passion and inspire limitless creations.
*Source: Drinks International Brands Report 2025
ABOUT THE NEGRONI
It was around the year 1919 in Florence when Count Camillo Negroni contemplated ordering an Americano cocktail but decided it was time for a change. He requested it with a touch of gin instead of soda, inspired by his last trip to London and its prevalent gin scene. The bartender was pleased to honour Count Camillo Negroni’s request and added an orange garnish rather than the lemon wedge of the Americano, to signify the new drink he had created. In Florence, the Count’s ‘usual’ became known as Count Negroni’s Americano, or the “Americano with a touch of gin”, but regardless of how it was referred to back then, the Negroni was born. The Negroni is now one of the most famous contemporary classic cocktails. Anywhere you go in the world, you will find a mixologist who can make you the iconic Negroni. The original recipe – a perfectly balanced combination of equal parts of Campari, sweet red Vermouth, and London Dry gin – is more than a century old and continues to be enjoyed today. According to Drinks International Cocktail report 2025, Negroni is the #1 best-selling classic cocktail in the world’s best bars. The International Bartenders Association (IBA) lists Campari as an official ingredient of the Negroni, and thus, there is no Negroni without Campari! For more information visit http://www.campari.com.
ABOUT CAMPARI GROUP
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spanning aperitifs (including iconic brands like Aperol and Campari), Agave spirits (such as Espolòn tequila), Whiskeys and Rum (Wild Turkey and Appleton Estate), as well as Cognac and Champagne (including Courvoisier and Grand Marnier). The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group operates via 25 production sites worldwide and its own distribution network in 27 countries. Campari Group employs approximately 5,000 people. The shares of the parent company Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/en. Please enjoy our brands responsibly.
ABOUT CAMPARI
Campari is the iconic, unforgettable Italian red spirit, recognized for the fourth year in a row as #1 Best-selling Liqueur and once again #1 Top Trending Liqueur in the world’s best bars*. Founded in Milan in 1860 by Gaspare Campari and pioneered by his son, Davide, who created something so distinctive and revolutionary that its secret recipe has not been altered since, Campari sits at the heart of some of the world’s most famous cocktails. Vibrant red in colour, Campari’s unique and multi-layered taste is the result of the infusion of herbs, aromatic plants, and fruit in alcohol and water. As well as being unique and distinctive, Campari is extremely versatile, offering boundless and unexpected possibilities. Since its creation, Campari has served as a source of passionate inspiration for the world’s best bartenders as well as artists in different fields, stimulating people’s instinct to unlock passion and inspire limitless creations.
*Source: Drinks International Brands Report 2025
ABOUT THE NEGRONI
It was around the year 1919 in Florence when Count Camillo Negroni contemplated ordering an Americano cocktail but decided it was time for a change. He requested it with a touch of gin instead of soda, inspired by his last trip to London and its prevalent gin scene. The bartender was pleased to honour Count Camillo Negroni’s request and added an orange garnish rather than the lemon wedge of the Americano, to signify the new drink he had created. In Florence, the Count’s ‘usual’ became known as Count Negroni’s Americano, or the “Americano with a touch of gin”, but regardless of how it was referred to back then, the Negroni was born. The Negroni is now one of the most famous contemporary classic cocktails. Anywhere you go in the world, you will find a mixologist who can make you the iconic Negroni. The original recipe – a perfectly balanced combination of equal parts of Campari, sweet red Vermouth, and London Dry gin – is more than a century old and continues to be enjoyed today. According to Drinks International Cocktail report 2025, Negroni is the #1 best-selling classic cocktail in the world’s best bars. The International Bartenders Association (IBA) lists Campari as an official ingredient of the Negroni, and thus, there is no Negroni without Campari! For more information visit http://www.campari.com.
ABOUT CAMPARI GROUP
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spanning aperitifs (including iconic brands like Aperol and Campari), Agave spirits (such as Espolòn tequila), Whiskeys and Rum (Wild Turkey and Appleton Estate), as well as Cognac and Champagne (including Courvoisier and Grand Marnier). The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group operates via 25 production sites worldwide and its own distribution network in 27 countries. Campari Group employs approximately 5,000 people. The shares of the parent company Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/en. Please enjoy our brands responsibly.
