Rice serves as the foundation and essence of life for the Thai people, representing a cultural legacy that has been cherished through generations. This includes preserving invaluable local wisdom in rice cultivation that must be safeguarded and passed on. "Central Tham" initiative, embodying the philosophy of "Better Together," is a sustainability project launched by the Central Group to enhance awareness of the diverse range of Thai rice. This includes more than 19 high-value and nearly extinct native rice types sourced from 10 communities across 8 provinces in Thailand, underscoring rice's significance not just as a food source but also as a vital economic asset for the nation.
The largest rice festival in Thailand is back, showcasing a wide array of rice varieties from across the country in a single celebration. Visit the Central Tham Pavilion, themed “Tham Kub Kao - Thai Rice, Thai Flavors”, at the Thailand Rice Fest 2024, taking place at the Queen Sirikit National Convention Center, LG floor, Hall 6, from now until 15 December 2024. This event is dedicated to preserving the diversity of Thai rice and supporting farmers committed to producing high-quality rice for the country, while also fostering sustainable income for local communities.
Pichai Chirathivat, the Executive Director of the Central Group, stated that rice is a vital economic crop for Thailand, providing livelihoods for millions of farmers nationwide. It is essential for economic stability and food security in the country. The production and export of rice are crucial for national income, establishing Thai rice as a well-known export product on the global stage. Additionally, rice is not just an economic asset; it is deeply rooted in the cultural heritage of Thailand, reflecting centuries of rice cultivation and the conservation of native rice varieties.
"Central Tham has been actively involved in revitalizing local rice varieties and educating farmers on the importance of cultivating high-quality rice to improve yield. At Thailand Rice Fest 2024, we have showcased over 19 rice varieties from 10 communities across 8 provinces in Thailand, each offering distinct flavors and characteristics, at the Central Tham Pavilion under the theme “Tham Kub Kao"
The largest rice festival in Thailand is back, showcasing a wide array of rice varieties from across the country in a single celebration. Visit the Central Tham Pavilion, themed “Tham Kub Kao - Thai Rice, Thai Flavors”, at the Thailand Rice Fest 2024, taking place at the Queen Sirikit National Convention Center, LG floor, Hall 6, from now until 15 December 2024. This event is dedicated to preserving the diversity of Thai rice and supporting farmers committed to producing high-quality rice for the country, while also fostering sustainable income for local communities.
Pichai Chirathivat, the Executive Director of the Central Group, stated that rice is a vital economic crop for Thailand, providing livelihoods for millions of farmers nationwide. It is essential for economic stability and food security in the country. The production and export of rice are crucial for national income, establishing Thai rice as a well-known export product on the global stage. Additionally, rice is not just an economic asset; it is deeply rooted in the cultural heritage of Thailand, reflecting centuries of rice cultivation and the conservation of native rice varieties.
"Central Tham has been actively involved in revitalizing local rice varieties and educating farmers on the importance of cultivating high-quality rice to improve yield. At Thailand Rice Fest 2024, we have showcased over 19 rice varieties from 10 communities across 8 provinces in Thailand, each offering distinct flavors and characteristics, at the Central Tham Pavilion under the theme “Tham Kub Kao"
At the “Central Tham Pavilion”, there are four zones as follows:
● Zone 1: The Rice Trading Zone: This zone sells 19 rice varieties from 10 communities across 8 provinces in Thailand, including: Kao Hang Kao Niew RD6 (Glutinous Rice RD6); Kao Hang Hom Mali, Kao Hang Mun Pu; Kao Hang Riceberry from Hangthip Rice Community Enterprise, Sakon Nakhon Province; Bao Yod Muang Trang Rice, Kao Nang Khwid, Kao Nang Ek from Trang Rice Production and Processing Community Enterprise Network, Na Muensri Subdistrict, Trang Province; Kao Niew Kieo Ngu from Rai Klin Klon Sap Kwai Community Enterprise, Chiang Rai Province; Kao Niew San Pa Tong from Mae Ta Sustainable Agriculture Cooperative, Chiang Mai Province; Kao Niew Dam Leum Phua from Black Glutinous Rice Community Enterprise, Luem Pua Variety, Tak Province; Local Brown Rice from Phujamsai Agricultural Processing and Handicrafts Community Enterprise, Mae Lan Kham Village, Chiang Mai Province; Kao Rai Dok Kha from Rai Dok Kha Community Rice Growers Group, Tak Daet Subdistrict, Phang Nga Province; Kao Sang Yod from Thachang Economic Recovery Community Enterprise Demonstration Center, Phatthalung Province; Kao Phaka Ample (Surin traditional Rice); Kao Neang Kuang; Surin Jasmine Rice (Surin Hom Mali Rice); Surin Black Jasmine Rice; Red Sticky Rice from New Theory Agriculturalists Community Enterprise, Surin Province; and Red Jasmine Rice from Ban Samrong Vegetable Bank Community Enterprise, Surin Province.
● Zone 2: The Rice Tasting Zone: Experience a selection of curry dishes representing the four regions of Thailand, accompanied by 19 different rice varieties. These culinary creations are prepared by Chef Black-Phanuphon Bulsuwan and Chef Noon-Phatthanan Saengruang Wetchakul from Kiew Kai Ka restaurant.
● Zone 3: The Rice Stories Zone: Discover the narratives behind 19 distinct rice varieties from 10 communities spanning 8 provinces in Thailand. Uncover the origins of these rice types and the unique cultivation techniques employed in each region to yield flavorful and nutritious rice.
● Zone 4: The Coffee and Rice Zone: The last zone showcases Good Goods, which includes a café and a section dedicated to community products, offering rice-related items and popular goods from various communities for sale.
● Zone 1: The Rice Trading Zone: This zone sells 19 rice varieties from 10 communities across 8 provinces in Thailand, including: Kao Hang Kao Niew RD6 (Glutinous Rice RD6); Kao Hang Hom Mali, Kao Hang Mun Pu; Kao Hang Riceberry from Hangthip Rice Community Enterprise, Sakon Nakhon Province; Bao Yod Muang Trang Rice, Kao Nang Khwid, Kao Nang Ek from Trang Rice Production and Processing Community Enterprise Network, Na Muensri Subdistrict, Trang Province; Kao Niew Kieo Ngu from Rai Klin Klon Sap Kwai Community Enterprise, Chiang Rai Province; Kao Niew San Pa Tong from Mae Ta Sustainable Agriculture Cooperative, Chiang Mai Province; Kao Niew Dam Leum Phua from Black Glutinous Rice Community Enterprise, Luem Pua Variety, Tak Province; Local Brown Rice from Phujamsai Agricultural Processing and Handicrafts Community Enterprise, Mae Lan Kham Village, Chiang Mai Province; Kao Rai Dok Kha from Rai Dok Kha Community Rice Growers Group, Tak Daet Subdistrict, Phang Nga Province; Kao Sang Yod from Thachang Economic Recovery Community Enterprise Demonstration Center, Phatthalung Province; Kao Phaka Ample (Surin traditional Rice); Kao Neang Kuang; Surin Jasmine Rice (Surin Hom Mali Rice); Surin Black Jasmine Rice; Red Sticky Rice from New Theory Agriculturalists Community Enterprise, Surin Province; and Red Jasmine Rice from Ban Samrong Vegetable Bank Community Enterprise, Surin Province.
● Zone 2: The Rice Tasting Zone: Experience a selection of curry dishes representing the four regions of Thailand, accompanied by 19 different rice varieties. These culinary creations are prepared by Chef Black-Phanuphon Bulsuwan and Chef Noon-Phatthanan Saengruang Wetchakul from Kiew Kai Ka restaurant.
● Zone 3: The Rice Stories Zone: Discover the narratives behind 19 distinct rice varieties from 10 communities spanning 8 provinces in Thailand. Uncover the origins of these rice types and the unique cultivation techniques employed in each region to yield flavorful and nutritious rice.
● Zone 4: The Coffee and Rice Zone: The last zone showcases Good Goods, which includes a café and a section dedicated to community products, offering rice-related items and popular goods from various communities for sale.
The event also includes limited-time promotions available only during the event. When you purchase five or more different types or products of rice, you can receive an exclusive Shopping Bag from Good Goods and a specially crafted apron for the Thailand Rice Fest 2024 at a discounted price. Furthermore, buying 19 rice items entitles you to a Hamper Gift Set basket, among other offers (available for select items; terms and conditions apply as determined by the company).
Seize the opportunity! Explore a diverse selection of premium rice sourced from various communities in Thailand, showcasing 19 distinct local varieties all in one convenient location. The elegant and eye-catching packaging makes these products ideal gifts for yourself or your loved ones this festive season. Visit us at the Thailand Rice Fest 2024 or shop online at www.centraltham.com/rice-fest and at all Good Goods stores. For additional details, connect with us on Facebook: CentralTham, Central Group, and Good Goods.
Seize the opportunity! Explore a diverse selection of premium rice sourced from various communities in Thailand, showcasing 19 distinct local varieties all in one convenient location. The elegant and eye-catching packaging makes these products ideal gifts for yourself or your loved ones this festive season. Visit us at the Thailand Rice Fest 2024 or shop online at www.centraltham.com/rice-fest and at all Good Goods stores. For additional details, connect with us on Facebook: CentralTham, Central Group, and Good Goods.
Central Group advocates for rice farming practices that prioritize environmental conservation and sustainability. This significant initiative not only yields high-quality produce but also aids in the preservation of natural resources and mitigates the effects of climate change. By opting for and endorsing eco-friendly rice cultivation, both farmers and consumers play a vital role in fostering a sustainable future.
