 From left to right; Khun Yodpong Sutatham Asia-Pacific Fuels Marketing Programs Manager,Exxonmobil Limited; Khun Wachirachai Sirisampan, Department Director, Southern Region, Tourism Authority of Thailand; Khun Krisda Utamote, Director Corporate Communications, BMW Group Thailand; Khun Preecha Ninatkiattikul, General Manager, MINI Thailand; Khun Thanachai Sachdev, Chief Operations Officer, Superdry Thailand and Khun Kantaphon Phanirat, Senior Vice President of Brand Marketing Strategy & Commercialization, Central Pattana Group (CPN) |  Khun Preecha Ninatkiattikul, General Manager, MINI Thailand together with MINI Wanderlusters |
MINI Thailand and the Tourism Authority of Thailand (TAT) are teaming up for an extraordinary journey in “MINI Wanderluster” – a special trip crafted for MINI fans to celebrate six decades of the renowned British automotive icon.
A caravan of true MINIsters will embark on an exclusive tour that will take them to over 60 fascinating landmarks across Thailand, starting from Bangkok on 27 May before returning to the capital city on 9 June 2019. This 3,160-km trip will cover a total of 14 days and 13 nights with stops in 20 major and emerging cities nationwide. Joining the celebratory caravan is an array of partners, including Esso Thailand as well as Central Pattana and SuperDry with a contribution of books, clothes and shoes for children in local communities.
A caravan of true MINIsters will embark on an exclusive tour that will take them to over 60 fascinating landmarks across Thailand, starting from Bangkok on 27 May before returning to the capital city on 9 June 2019. This 3,160-km trip will cover a total of 14 days and 13 nights with stops in 20 major and emerging cities nationwide. Joining the celebratory caravan is an array of partners, including Esso Thailand as well as Central Pattana and SuperDry with a contribution of books, clothes and shoes for children in local communities.
| Discovering local landmarks on an expedition of inspiration MINI Wanderluster will be an exclusive experience for MINI customers, imbued thoroughly with the adventurous spirit that reflects MINI’s distinctive character as a truly legendary marque. To mark MINI’s 60th year, the trip will span 60 stops across the country in support of the “Go Local” tourism initiative, which seeks to highlight remarkable historical landmarks and tourist attractions all over the country. Starting from Bangkok on 27 May, the MINIsters will head out to Phitsanulok*, Lampang*, Chiang Mai, Uttaradit*, Petchburi, Khon Kaen, Roi Et*, Ubon Ratchathani*, Surin*, Nakhon Ratchasima, Prachinburi*, Chonburi, Prachuabkirikhan, Chumphon*, Surat Thani, Nakhon Si Thammarat, Songkhla, Trang, Phang-nga and Phuket on a 14-day, 13-night trip before returning to Bangkok on 9 June, covering a total distance of 3,160 km. in the process. Along the journey, participants will share photos and videos of stunning landscapes, inspiring people, and heartwarming friendships through the hashtag #MINIWANDERLUSTER on Facebook, Instagram and Twitter. |  |
Khun Preecha Ninatkiattikul, General Manager, MINI Thailand said, “This road trip has been thoughtfully crafted to celebrate MINI’s 60 years anniversary on the concept ‘Wanderlust’. Wander means to move in a leisurely way while lust indicates passion and those who practice them are called ‘Wanderlusters’. It is a description that brings to life the wonderful road trip and unites all MINIsters across the nation including the MINI Classic and the new MINI groups. We believe that everyone will enjoy exploring new places and forging a strong bond by sharing passionate MINI stories. Along the journey, we will definitely meet MINI fans that welcome us and want to join the caravan as well as help us out in our CSR activities”
Passionate Wanderlusters to pay it forward in contributions to society
Another highlight of the trip is the contribution that MINIsters and authorized MINI dealers will be making to local communities along the way. The key activities include helping children in need where participants will hand over books, clothes and shoes to Sukhothai Special Education Center, Suan Dok Khun Public Library in Khon Kaen and Pichaisuksa school in Ubon Ratchathani. Central Pattana and SuperDry are partners that help drive contribution and awareness towards the less fortunate in society. The wanderlusters also become beach cleaning volunteer in Bang Saray beach, Chonburi.
The MINI caravan will also take time out to give the gift of clean water in Ubon Ratchathani through Care4Water, the initiative set up in 2015 with continued support from BMW Group Thailand. Sixty units of water filters will be provided to the communities improving the quality of life of people as well as the training of these rural communities on how to assemble, clean and maintain the water filters. This enables community members to take care of the filters by themselves for long-term use and pass on the knowledge to fellow residents.
“I believe there are plenty of people who love travelling, but to explore hidden gems of travelling spots in Thailand with those who share the same passion will be such a unique experience for all of us. As a ‘wanderluster’ myself, I said yes to joining the trip with MINI Thailand in a heartbeat. I am more than ready to broaden my horizons, discover historical landmarks, join great CSR activities and meet new MINI friends in every region. This is such a once-in-a-lifetime road trip across Thailand, driven by passion and a true life experience,” said Khun Panithan (Pik) Katchapanan, one of the participants in the MINI Wanderlust trip
Stay tuned for updates on the MINI Wanderluster trip as well as exciting stories from MINI Thailand on the MINI Facebook fanpage at www.facebook.com/MINI.Thailand.
Another highlight of the trip is the contribution that MINIsters and authorized MINI dealers will be making to local communities along the way. The key activities include helping children in need where participants will hand over books, clothes and shoes to Sukhothai Special Education Center, Suan Dok Khun Public Library in Khon Kaen and Pichaisuksa school in Ubon Ratchathani. Central Pattana and SuperDry are partners that help drive contribution and awareness towards the less fortunate in society. The wanderlusters also become beach cleaning volunteer in Bang Saray beach, Chonburi.
The MINI caravan will also take time out to give the gift of clean water in Ubon Ratchathani through Care4Water, the initiative set up in 2015 with continued support from BMW Group Thailand. Sixty units of water filters will be provided to the communities improving the quality of life of people as well as the training of these rural communities on how to assemble, clean and maintain the water filters. This enables community members to take care of the filters by themselves for long-term use and pass on the knowledge to fellow residents.
“I believe there are plenty of people who love travelling, but to explore hidden gems of travelling spots in Thailand with those who share the same passion will be such a unique experience for all of us. As a ‘wanderluster’ myself, I said yes to joining the trip with MINI Thailand in a heartbeat. I am more than ready to broaden my horizons, discover historical landmarks, join great CSR activities and meet new MINI friends in every region. This is such a once-in-a-lifetime road trip across Thailand, driven by passion and a true life experience,” said Khun Panithan (Pik) Katchapanan, one of the participants in the MINI Wanderlust trip
Stay tuned for updates on the MINI Wanderluster trip as well as exciting stories from MINI Thailand on the MINI Facebook fanpage at www.facebook.com/MINI.Thailand.
