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Mom Lak’s secrets for success

6/11/2013

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How M.L. Laksasubha Kridakon used her own personality to build an award-winning business bursting with character

By Adam Purcell
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A STACK of international design magazines, post-it notes tacked to many of the pages, is the first indication that M.L. Laksasubha Kridakon, affectionately known as Mom Lak, is an ideas junky. Piled high on a coffee table in her beachside home, the magazines suggest hours spent poring over the pages, each image carefully considered before being marked as official inspiration.

Mom Lak’s schedule, however, doesn’t permit for such lengthy perusals. As the owner, manager, and glamorous face behind Hua Hin’s award-winning Baan Laksasubha Resort, a secluded beachside retreat at the heart of which lies her home, Mom Lak is the lifeblood of the resort’s success – on call 24/7 to tend to guests’ needs, motivate staff, and shape a personalized resort that, devoid of any international branding, offers a five-star accommodation experience without sacrificing any of its own unique Thai character.

In between all this, she’s also a loving mum, a doting daughter, and member of both the Australian Chamber of Commerce in Bangkok and The Rotary Club of Royal Hua Hin.

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