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Roaring ahead – how BMW is wooing the world with its high-tech approach

18/7/2012

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BMW is posting record sales for its passenger cars and motorcycles in Thailand and worldwide. Matthias Pfalz, President of BMW Group Thailand since January 2011, talks to Maxmilian Wechsler about the company’s spectacular performance

Tell us briefly about yourself?

I have been with BMW (Bavarian Motor Works) for over 20 years. Prior to joining BMW Group Thailand, I served in various functions in BMW’s headquarters and subsidiaries around the world, including the United States, New Zealand and Argentina. My previous position was as managing director of BMW Group’s own retail outlet in Munich.

As the President of BMW Group Thailand, I am responsible for managing the overall business in the country, including BMW and MINI automobiles as well as BMW motorcycles.




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