Bangkok, Thailand – 14 February, 2025 – This week, Virgin Active Thailand has unveiled insights from its latest wellness survey, offering a glimpse into the shifting priorities of Thais as they embrace a more personalised and holistic approach to self-care. The data also underscores the relevance of Virgin Active’s new global brand positioning, 'Where Wellness Gets Real,' launched at the end of 2024.
The survey found that 71% of Thais plan to prioritise their health and wellness more than the previous year. When asked about key wellness areas, 78% cited self-care as the most important, followed closely by physical fitness (77%) and mental well-being (77%).
Despite the strong desire for guidance on these three key aspects of wellness, over two-thirds of Thais (66%) feel overwhelmed by the abundance of information available. Moreover, three-quarters (76%) struggle to differentiate expert advice from unqualified sources. Thais also report challenges due to limited time, insufficient knowledge, and difficulty setting realistic and achievable wellness goals.
The survey found that 71% of Thais plan to prioritise their health and wellness more than the previous year. When asked about key wellness areas, 78% cited self-care as the most important, followed closely by physical fitness (77%) and mental well-being (77%).
Despite the strong desire for guidance on these three key aspects of wellness, over two-thirds of Thais (66%) feel overwhelmed by the abundance of information available. Moreover, three-quarters (76%) struggle to differentiate expert advice from unqualified sources. Thais also report challenges due to limited time, insufficient knowledge, and difficulty setting realistic and achievable wellness goals.