- Refreshed Somerset brand features new experiences anchored in sustainable travel for multigenerational families
- Launches augmented reality campaign with over eight million ASR points to be given away
The Ascott Limited (Ascott), a lodging business unit wholly owned by CapitaLand Investment, today unveiled its refreshed hospitality brand, Somerset. A brand that champions inclusivity and sustainability, Somerset embraces harmony within individuals, with families and in the environment. This brand refresh follows Ascott’s recently announced Ascott CARES, a sustainability framework that aligns Ascott’s growth strategy with environmental, social and governance (ESG) considerations. The refresh of the Somerset brand serves as another milestone to mark Ascott as one of the first hospitality groups to be conferred Recognised Standard status by the Global Sustainable Tourism Council.
Ms Tan Bee Leng, Ascott’s Managing Director for Brand & Marketing, said: “Sustainable travel has gained prominence in recent times as travellers become more socially conscious and aware of their environmental footprint. We are witnessing a returning trend towards family vacations and multigenerational trips, as guests look to travel as a way to reconnect post-pandemic. Against this backdrop, the Somerset brand was refreshed to meet travellers’ growing expectations for sustainability, while at the same time ensuring they can immerse themselves in a truly inclusive, harmonious experience.”
“As the second largest brand within our global portfolio, Somerset has been most popular amongst our guests travelling with families, because of its flexibility to cater to different travel purposes – from long-stay relocations to short-stay vacations. As travel continues to rebound, we are excited about the renewed opportunities Somerset will offer for families and eco-minded travellers. Somerset celebrates the coming together of people in an inviting, inclusive and homely environment. We hope to curate a stay where all families across generations can share happy moments, build lasting memories and create positive impact,” added Ms Tan.