Bangkok, April 21, 2026 — Central Group, a leading retail, shopping centre, property, and hospitality conglomerate headquartered in Thailand with operations spanning Southeast Asia and Europe celebrates 15 years of successful European expansion, recording €6.3 billion in sales turnover last year — driven by bold acquisitions, landmark store transformations, and a vision that continues to grow more ambitious with time.
Tos Chirathivat, Executive Chairman and CEO of Central Group, commented: “Over the past 15 years, Central Group has built something truly exceptional in Europe — a portfolio of iconic stores, a community of world-class brands, and a team of extraordinary people. We have redefined what luxury retail can offer — a place where culture, creativity and extraordinary experiences converge. As we mark this milestone, we are bringing together the leadership, structure and partnerships to take our European business to the next level — creating lasting value and delivering sustainable growth across both Europe and Asia."
Underpinning this momentum is a new leadership structure designed to bring the Group’s European banners closer together than ever before. Central Group announces the following appointments:
Pierluigi Cocchini, Chief Executive Officer, Europe will lead the strategic vision and operational coordination of the European network, driving cross-banner integration, financial discipline, shared KPIs, and a cohesive leadership culture while preserving each banner’s distinctive identity.
Giuseppe D’Amato, Chief Commercial Officer, Europe will define and execute the pan-European commercial strategy, covering brand portfolio management, buying and category performance, marketing alignment, and retail media development. He will serve as the key interface between the European CEO and local Buying & Marketing Directors to deliver measurable commercial impact across markets.
Chart Chirathivat, Chief Strategy Officer, Europe will lead strategic partnership development with major global brand groups, positioning Central Group’s European banners as preferred partners for launches and strategic initiatives. He will ensure a consistent, high-level dialogue between global brand leadership and the group’s European and Asian network.
André Maeder continues in his dual role as CEO of Selfridges and Group CEO of Selfridges Group — a joint venture between Central and PIF, the Public Investment Fund of Saudi Arabia, in which Central holds a majority stake — driving transformation, innovation and retail media leadership across four banners: Selfridges (UK), De Bijenkorf (Netherlands), Brown Thomas and Arnotts (Ireland).
Tos Chirathivat, Executive Chairman and CEO of Central Group, commented: “Over the past 15 years, Central Group has built something truly exceptional in Europe — a portfolio of iconic stores, a community of world-class brands, and a team of extraordinary people. We have redefined what luxury retail can offer — a place where culture, creativity and extraordinary experiences converge. As we mark this milestone, we are bringing together the leadership, structure and partnerships to take our European business to the next level — creating lasting value and delivering sustainable growth across both Europe and Asia."
Underpinning this momentum is a new leadership structure designed to bring the Group’s European banners closer together than ever before. Central Group announces the following appointments:
Pierluigi Cocchini, Chief Executive Officer, Europe will lead the strategic vision and operational coordination of the European network, driving cross-banner integration, financial discipline, shared KPIs, and a cohesive leadership culture while preserving each banner’s distinctive identity.
Giuseppe D’Amato, Chief Commercial Officer, Europe will define and execute the pan-European commercial strategy, covering brand portfolio management, buying and category performance, marketing alignment, and retail media development. He will serve as the key interface between the European CEO and local Buying & Marketing Directors to deliver measurable commercial impact across markets.
Chart Chirathivat, Chief Strategy Officer, Europe will lead strategic partnership development with major global brand groups, positioning Central Group’s European banners as preferred partners for launches and strategic initiatives. He will ensure a consistent, high-level dialogue between global brand leadership and the group’s European and Asian network.
André Maeder continues in his dual role as CEO of Selfridges and Group CEO of Selfridges Group — a joint venture between Central and PIF, the Public Investment Fund of Saudi Arabia, in which Central holds a majority stake — driving transformation, innovation and retail media leadership across four banners: Selfridges (UK), De Bijenkorf (Netherlands), Brown Thomas and Arnotts (Ireland).
