Bangkok, Thailand – [18June 2025] – Aloft Bangkok Sukhumvit 11 proudly joins the global celebration of Pride Month with a series of vibrant activities and inclusive experiences throughout June.
 
Embracing the spirit of diversity and equality, the hotel invites guests and the local community to come together in support of the LGBTQ+ community. Known for its energetic vibe and bold design, Aloft Bangkok transforms its social spaces with colorful Pride-themed décor, creating a welcoming atmosphere where everyone can feel free to be themselves. The hotel’s signature W XYZ® Bar will feature exclusive rainbow-inspired cocktails and DJ nights that reflect the lively and inclusive spirit of the brand.

Guests can also indulge in creative culinary highlights and capture photo-worthy moments throughout the property, reinforcing Aloft Bangkok’s commitment to celebrating individuality and fostering a welcoming, inclusive atmosphere. Throughout June, an exclusive Pride-themed offer invites guests to savor delicious bites paired with refreshing, handcrafted cocktails—perfect for toasting to love and diversity.

Bangkok, Thailand – June 17, 2025 — Thailand Privilege Card Co.,ltd (TPC), the operator of the “Thailand Privilege Card” membership program under the supervision of the Tourism Authority of Thailand (TAT), has been awarded the prestigious ESQR’s Quality Choice Prize 2025. The award was presented recently at the Vasa Theatre ballroom, Scandic Grand Central Hotel, Stockholm, Sweden.
 
Representing TPC at the international ceremony was Ms. Krittika Rojanasap, Deputy Director
Tourism Authority of Thailand, Stockholm Office. The award places TPC among a group of 48 organizations from 41 countries recognized for their commitment to quality, innovation, and excellence in management. The awards also celebrate the institutions that demonstrate outstanding achievements in quality-driven performance.
 
The selection process is rigorous. Recipients are nominated through The European Society for Quality Research (ESQR), international opinion research and peer voting system—based on feedback from former awardees, customers, suppliers, industry collaborators, and quality advocates. The final evaluation takes into account public reputation, corporate ethics, innovation in service delivery, and contributions to community and sustainability. In TPC’s case, the company was commended for consistently raising the bar in luxury tourism services and member satisfaction, while aligning closely with Thailand’s national vision for high-value travel experiences.
 
The recognition reflects TPC’s unwavering dedication to operational quality and service excellence, an honorary to be regarded as a role model in the global quality community. Thailand Privilege Card has long played a strategic role in attracting high-potential, long-stay visitors to the country. Administered under the TAT’s oversight, the program offers exclusive benefits, VIP services, and streamlined immigration privileges designed to enhance the lifestyle of its members while supporting long-term tourism development goals.

Dusit Estate Company Limited, developer of Dusit Ajara Hua Hin, a low-rise residential project on over 20 rai of prime land in Hua Hin, presents its “Multi-generational Living” concept in the form of Branded Residences. The development is designed to meet the residential needs that accommodate lifestyles across all generations while showcasing excellence in meticulously crafted design details, functional features, and the integration of green spaces into the project to support all lifestyles and roles across every life stage under the “For All Chapters of Life” philosophy.

At IHG Hotels & Resorts, inclusivity is more than a value. It is a core part of who we are. In Thailand, one of the inspiring leaders championing this vision is Khun Ramida Tananawaphat (Fern), Cluster Assistant Director of Marketing for Staybridge Suites Bangkok Sukhumvit, Staybridge Suites Bangkok Thonglor, Holiday Inn & Suites Siracha Laemchabang, and Holiday Inn Express Rayong.

Beyond her role in marketing, Khun Fern is also the Co-Country Lead for Out & Open IHG, the company’s global LGBTQ+ employee resource group, and a proud participant in the IHG RISE program, which supports the development and advancement of women into leadership positions.

“My advice to young women starting their careers is to believe in their potential. Embrace challenges as opportunities for growth and do not be afraid to step outside your comfort zone. Building a strong network of mentors and peers can provide valuable guidance and encouragement. Most importantly, trust in your unique perspective and voice. They are your greatest assets in both your career and personal journey.”

Banyan Tree Bangkok introduces a captivating new chapter in its signature river journey with the unveiling of a striking hand-painted design on the exterior of Saffron Cruise. Adorning the hull is a majestic depiction inspired by the Siamese fighting fish—Thailand’s national aquatic animal—brought to life through the brushstrokes with masterful craftsmanship, transforming the vessel into a floating tribute to Thai artistry and cultural pride.
 
A Symbol of Strength and Spirit
Known locally as Pla Kad, the Siamese fighting fish holds deep symbolic meaning in Thai culture. Revered for its elegant movements, vibrant colours, and fierce independence, the fish has long been celebrated in Thai folklore, literature, and royal iconography. Once kept in the ancient courts as prized ornamental creatures and even used in traditional games, the fish embodies a balance of beauty and strength—values that mirror the essence of Thai identity.
 
By featuring this iconic creature along the Chao Phraya River, Saffron Cruise honours centuries of Thai tradition while inviting guests to appreciate the cultural narrative in an immersive, contemporary experience. The large-scale artwork flows fluidly across the vessel’s side, creating a sense of motion and storytelling as the cruise glides past historic riverside landmarks.
 
A Cultural Voyage, Reinvented
Saffron Cruise continues to offer guests a refined journey through Thai flavours and sights. Aboard the two-storey vessel, diners are treated to an expertly crafted four-course Thai dinner in the elegant indoor saloon, while the Moon Deck provides a sophisticated open-air bar experience under the stars. As the cruise passes iconic sites such as Wat Arun and the Grand Palace, the new artwork serves as a visual overture—setting the tone for an evening rooted in cultural appreciation and sensory delight.
 
Art on Water
With this artistic transformation, Banyan Tree Bangkok deepens its commitment to promoting Thai heritage through design, cuisine, and experience. The hand-painted image of the iconic fish’s elegant tail becomes more than decoration; it is a story told across water, a symbol of Thai soul and expression, and a tribute to the country’s enduring relationship with its riverways.
 
The Saffron Cruise departs daily at 7:00pm from ICONSIAM Pier No.2.
 
The 4-course Thai set dinner priced at THB3,300 per person.
 
Private charters are available for bespoke celebrations and cultural experiences.
 
For more information and reservations please contact 0 2679 1200 or email [email protected]