In a dazzling display of cultural fusion and modern flair, the Jim Thompson Heritage Quarter has officially opened its doors, marking a transformative moment for the legendary brand - forging ahead to become the first iconic global lifestyle brand from Asia. The grand opening, graced by celebrities and punctuated by a fashion showcase of unrivalled creativity, celebrated the new 'Beyond Silk' ethos. This destination is now poised to draw visitors from across the globe, setting a new standard for flair and ingenuity in the heart of Thailand.
The grand opening of the Jim Thompson Heritage Quarter has successfully marked a significant milestone in Jim Thompson's journey towards becoming the first iconic global lifestyle brand from Asia. The grand event underscoring Jim Thompson’s new tagline, ‘Beyond Silk,’ showcased a dazzling fusion of fashion, art, and gastronomy, reaffirming the brand's commitment to excellence and innovation. The spectacular opening saw the attendance of several renowned Thai celebrities, including Pruk “Zee” Panich, Chawarin “Nunew” Perdpiriyawong, Thitiya “Baipor” Jirapornsilp, Jumpol “Off” Adulkittiporn, Atthaphan “Gun” Phunsawat and Vasin “Ko” Assawanarunat. Also among the guests were top management from Central Group, King Power, One Bangkok and Siam Piwat.
The grand opening of the Jim Thompson Heritage Quarter has successfully marked a significant milestone in Jim Thompson's journey towards becoming the first iconic global lifestyle brand from Asia. The grand event underscoring Jim Thompson’s new tagline, ‘Beyond Silk,’ showcased a dazzling fusion of fashion, art, and gastronomy, reaffirming the brand's commitment to excellence and innovation. The spectacular opening saw the attendance of several renowned Thai celebrities, including Pruk “Zee” Panich, Chawarin “Nunew” Perdpiriyawong, Thitiya “Baipor” Jirapornsilp, Jumpol “Off” Adulkittiporn, Atthaphan “Gun” Phunsawat and Vasin “Ko” Assawanarunat. Also among the guests were top management from Central Group, King Power, One Bangkok and Siam Piwat.