Regarded as one of the companies that has been running the business of sales and distribution of various product brands in various categories for more than 163 years, Borneo Technical (Thailand) Limited has strengthen its potential by becoming a part of Toyota Tsusho and Manoyont Group in the past 5 years to drive the business forward by developing its supply chain system to improve its distribution capability as well as improving its marketing support with online and offline activities to serve the needs of the business as well as the demand of the market which requires pace and variety as well as introducing innovative products for the future. Moreover, to cement its position as the leader in selling, marketing and distributing products, the 2 top executives, Mr. Shigeru Kazaoka, President, and Mr. Ratta Urusopone, Managing Director, of Borneo Technical (Thailand) Limited, organize the 5th anniversary celebration of the company joining Toyota Tsusho and Manoyont Group with Mr. Shiro Irikawa and Dr. Chet Chaovisidha, Executives of Toyota Tsusho Group, and Porametr Leegomonchai, Ph.D., Executives from Manoyont Group attended the event at the Grand Ballroom, Grand Hyatt Erawan Bangkok Hotel on Wednesday 16th, 2019. |
Mr. Shigeru Kazaoka, President of Borneo Technical (Thailand) Limited, revealed that “We are the leading company in import, distribution, and marketing of auto parts and industrial products with more than 50 brands of battery, tyre, lubricant, brake material, shock absorber, and other auto parts, tape, adhesive, chemical products for construction, safety products, cleaning products, and industrial tools serving over 25,000 customers with 9 distribution branches and warehouses providing services across Thailand. With the support from shareholders of Toyota Tsusho and Manoyont Group, the company has become distributor of products from various countries in automobile as well as other industrial sectors with the sales growth of 7% in Q3 and expected 8-10% overall sales growth in 2019”.
Mr. Ratta Urusopone, Managing Director of Borneo Technical (Thailand) Limited, revealed that “The vision of Borneo is to become the market leader who create business growth to our partners in each brand as well as providing maximum benefits to our customers focusing on the development of our supply chain system and improve marketing programs both online and offline to serve the needs of the business and the demand of the market which are pace and variety as well as introducing innovative products in the future. As today’s business world is so much different from the past with customers able to access product information much easier, pace and information are very critical. That is why Borneo needs to change its role from distributor or middle man to business partner who provides advices to the maximum benefit of our customers”.
Mr. Ratta Urusopone, Managing Director of Borneo Technical (Thailand) Limited, revealed that “The vision of Borneo is to become the market leader who create business growth to our partners in each brand as well as providing maximum benefits to our customers focusing on the development of our supply chain system and improve marketing programs both online and offline to serve the needs of the business and the demand of the market which are pace and variety as well as introducing innovative products in the future. As today’s business world is so much different from the past with customers able to access product information much easier, pace and information are very critical. That is why Borneo needs to change its role from distributor or middle man to business partner who provides advices to the maximum benefit of our customers”.
Moreover, the company has bought in information technology to mix with its products and services to differentiate itself from competitors realizing the fact that each retailer passing on the business to the next generation who have high demand of support technology to ease the ordering process of the customers who can order the product directly from the company as well as improving and stock checking process for the sales team. This technology also enables the company to better manage its stock and warehouse spaces result in accuracy and safety with the products kept and delivered efficiently with tracking system. It also enables the company to collect customer data to analyze and create marketing plan for each product effectively. Meanwhile, human resource development is also very important and is one of the main reasons the company is able to sustain its business until today especially the efficiency of the staff including marketing, service, and information as well as good relationship with business partner to grow the business together.
Furthermore, there is still another key strategy that the company employ to improve its sales which are marketing activities both online and offline which allow the company to connect with its customers including tradeshows, seminars, customer’s thank you events, distribution, product shelf display, point-of-sale activities, digital contents, social media, and business networking including company e-commerce platform which will be available soon. Last year sales were 3.1 billion baht and the company has set its yearly growth at 10% depending on market situation and new product launching in each year. Moreover, the company is also looking for business expansion in neighbor countries from the network and open to discuss new products and brands with great potential.
Furthermore, there is still another key strategy that the company employ to improve its sales which are marketing activities both online and offline which allow the company to connect with its customers including tradeshows, seminars, customer’s thank you events, distribution, product shelf display, point-of-sale activities, digital contents, social media, and business networking including company e-commerce platform which will be available soon. Last year sales were 3.1 billion baht and the company has set its yearly growth at 10% depending on market situation and new product launching in each year. Moreover, the company is also looking for business expansion in neighbor countries from the network and open to discuss new products and brands with great potential.