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Adman Awards & Symposium 2019 wraps up with leading worldwide advertising network agency BBDO Bangkok scoring top awards for 4th time, including Advertising Agency of The Year and Digital Agency of The Year.
This year, as many as 56 finalists have made the cut as finalists at Thailand’s biggest advertising award festival from creations for brands such as Homepro, Vitamilk, Netflix, Prudential, Air Asia, JD Central, and Bakamol etc.
Homepro’s 7:1 Furniture Collection won Gold Awards, while JD Central’s Targeted Gift campaign received BEST top accolades in digital, including 5 Gold, 7 Silver, and 22 Bronze.
Additionally, BBDO Bangkok was able to win the biggest awards of the night Advertising Agency of The Year and Digital Agency of The Year. The victory underscores BBDO’s stance as the communication expert in both traditional and digital platforms. The winning campaigns in digital category also showcased BBDO’s determination in going beyond the implementation of digital technology, but creating experience through ‘Native Digital Communication’. Through the Targeted Gift campaign, the agency leveraged various effective tools such as AI Chatbot, Data-enhanced Creativity to communicate to the target audience based on their behavior and insights; while Design Innovation has been implemented to create new solutions to contribute to society like never before through the 7:1 Furniture Collection.
This year, as many as 56 finalists have made the cut as finalists at Thailand’s biggest advertising award festival from creations for brands such as Homepro, Vitamilk, Netflix, Prudential, Air Asia, JD Central, and Bakamol etc.
Homepro’s 7:1 Furniture Collection won Gold Awards, while JD Central’s Targeted Gift campaign received BEST top accolades in digital, including 5 Gold, 7 Silver, and 22 Bronze.
Additionally, BBDO Bangkok was able to win the biggest awards of the night Advertising Agency of The Year and Digital Agency of The Year. The victory underscores BBDO’s stance as the communication expert in both traditional and digital platforms. The winning campaigns in digital category also showcased BBDO’s determination in going beyond the implementation of digital technology, but creating experience through ‘Native Digital Communication’. Through the Targeted Gift campaign, the agency leveraged various effective tools such as AI Chatbot, Data-enhanced Creativity to communicate to the target audience based on their behavior and insights; while Design Innovation has been implemented to create new solutions to contribute to society like never before through the 7:1 Furniture Collection.
Suthisak Sucharittanonta, Creative Chairman of BBDO Bangkok said, “Our creative idea covers all platforms from traditional ones like TV, Out-of-Home, and print media to digital, eCommerce, social media, production design, and innovation. Our strength, however, continues to be our groundbreaking ideas that defy the norm of the industry; all while wanting to push forward most effective communication.”
Somkiat Larptanunchaiwong, Chief Executive Officer at BBDO Bangkok said, “BBDO has set eyes on being the leading creative agency in the digital era. Apart from implementing new technology to put our creative idea to its best effects, we also focus on precision creativity to help us hit right to the heart and mind of consumes and create the most effective outcomes to our customers.”
Adman Awards & Symposium 2019 is Thailand’s biggest marketing communication campaign competition firstly organized in 2004. In this year, the awards was held under the concept “Upvertising” aiming to encourage and uplift the creativity among people in Thai advertising industry and to generate a creative communication which goes beyond the normal standard for society as a whole.
Somkiat Larptanunchaiwong, Chief Executive Officer at BBDO Bangkok said, “BBDO has set eyes on being the leading creative agency in the digital era. Apart from implementing new technology to put our creative idea to its best effects, we also focus on precision creativity to help us hit right to the heart and mind of consumes and create the most effective outcomes to our customers.”
Adman Awards & Symposium 2019 is Thailand’s biggest marketing communication campaign competition firstly organized in 2004. In this year, the awards was held under the concept “Upvertising” aiming to encourage and uplift the creativity among people in Thai advertising industry and to generate a creative communication which goes beyond the normal standard for society as a whole.
