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Joining hands with nine celebrated artists from multi-disciplines to create ultimate art on iconic BMW vehicles, debut for the first time at #BIMMERMEET4
BMW Thailand introduced the latest project “BMW Unbound World of Art Series”, delivering global experience in art to the Thai public in order to celebrate 45th anniversary of “BMW Art Cars”. To commemorate this memorable work of art which had collaborated with 19 international artists who created their artworks on BMW’s iconic vehicles, the Thailand’s project joined hands with nine famous artists in muti-disciplinary fields both domestically and internationally; to name a few, Thailand’s Leading Architect Duangrit Bunnag, Thailand’s Established Fashion Designer and Founder of ‘MILIN’ - Milin Yuvacharuskul, Celebrated Graphic Designer Nontawat Charoenchasri, and many more to create their art on nine BMW cars. Staying true to the spirit of artists who are passionate about art and the love of BMW cars as masterpiece of automobile arts, in which highlighted the works by 19 global artists in the past, nine cars of the “BMW Unbound World of Art Series” project is unveiled for the first time in #BIMMERMEET4. This lifestyle event for lovers of cars, music and art is held at Impact Speed Park, Bangkok.
Mr. Sethipong Anutarasoti, General Manager Marketing, BMW Thailand, said “BMW Art Cars was initiated in 1975 by the idea of Hervé Poulain, a French car racing enthusiast who wanted to use cars as a canvas to create artwork based on the imagination of artists from many countries from everywhere around the world. These famous artists have designed art patterns on various BMW cars based on concepts and ideas that represent their identity and unique spirits, resulting in charming works of art with meaningful stories, and making the event recognizable and memorable among people around the world. To date, there are 19 BMW Art Cars which were created by 19 world’s famous artists; for example, American artist Alexander Calder with the world’s first BMW Art Car, Frank Stella – Transitional Painting artist, as well as two celebrated global artists - Roy Lichtenstein and Andy Warhol, whose BMW Art Cars were most widely talked about.”
Mr. Sethipong Anutarasoti, General Manager Marketing, BMW Thailand, said “BMW Art Cars was initiated in 1975 by the idea of Hervé Poulain, a French car racing enthusiast who wanted to use cars as a canvas to create artwork based on the imagination of artists from many countries from everywhere around the world. These famous artists have designed art patterns on various BMW cars based on concepts and ideas that represent their identity and unique spirits, resulting in charming works of art with meaningful stories, and making the event recognizable and memorable among people around the world. To date, there are 19 BMW Art Cars which were created by 19 world’s famous artists; for example, American artist Alexander Calder with the world’s first BMW Art Car, Frank Stella – Transitional Painting artist, as well as two celebrated global artists - Roy Lichtenstein and Andy Warhol, whose BMW Art Cars were most widely talked about.”
“To celebrate 45th anniversary of BMW Art Cars, BMW Thailand has organized the latest project ‚BMW Unbound World of Art Series‘ to invite the Thai public to experience the BMW Art Cars along with our highlights. We have joined hands with artists from various creative fields, including interior design, graphics design, fashion and graffiti, both domestically and internationally. These artists will render their inspiration and spirit through their passion and skills, as well as the love for BMW vehicles, by creating striking art pieces on nine iconic BMW cars.”
“Nine artists who participated in this project include Duangrit Bunnag, Thailand’s Leading Architect, Nontawat Charoenchasri, Celebrated Graphic Designer and Founder of DUCTSTORE brand, Milin Yuvacharuskul, Thailand’s Established Fashion Designer and Founder of ‘MILIN’ brand, Pasinee Kongdechakul, Talented Thai Designer and Founder of ‘JEEP KONGDECHAKUL’ brand, Teerayut Puchpen (TRK), Celebrated Street Artist, Matunart Sosothikul, Independent Artist and Illustrator, Andrei Robu, Bacelona-based Artist and Illustrator, PEAP TARR & LISA MAM, Rising Street Art Duo from Cambodia, and Tube Gallery, Thailand’s Leading Fashion Brand. These celebrated artists show off their creative art patterns on nine iconic models of BMW, which are BMW 7 Series, BMW X3, BMW X5, BMW Z4, BMW M4, BMW i3s, BMW i8, and BMW i8 Roadster.”
In addition, BMW Thailand has debuted the nine displays of Art Cars at the #BIMMERMEET4 – the lifestyle event for lovers of cars, music and art for the first time. BIMMERS can get up-close and personal with these inspiring art displays at the BMW Art cars Gallery zone,” Mr. Sethipong concluded.
“Nine artists who participated in this project include Duangrit Bunnag, Thailand’s Leading Architect, Nontawat Charoenchasri, Celebrated Graphic Designer and Founder of DUCTSTORE brand, Milin Yuvacharuskul, Thailand’s Established Fashion Designer and Founder of ‘MILIN’ brand, Pasinee Kongdechakul, Talented Thai Designer and Founder of ‘JEEP KONGDECHAKUL’ brand, Teerayut Puchpen (TRK), Celebrated Street Artist, Matunart Sosothikul, Independent Artist and Illustrator, Andrei Robu, Bacelona-based Artist and Illustrator, PEAP TARR & LISA MAM, Rising Street Art Duo from Cambodia, and Tube Gallery, Thailand’s Leading Fashion Brand. These celebrated artists show off their creative art patterns on nine iconic models of BMW, which are BMW 7 Series, BMW X3, BMW X5, BMW Z4, BMW M4, BMW i3s, BMW i8, and BMW i8 Roadster.”
In addition, BMW Thailand has debuted the nine displays of Art Cars at the #BIMMERMEET4 – the lifestyle event for lovers of cars, music and art for the first time. BIMMERS can get up-close and personal with these inspiring art displays at the BMW Art cars Gallery zone,” Mr. Sethipong concluded.
Example of BMW Unbound World of Art Series from leading artists
BMW Z4 by Duangrit Bunnag, Thailand’s Leading Architect
To commemorate the vigorous BMW Art Car #02 by Frank Stella, whose design is like a blueprint transferred onto the bodywork which marked the turning point into three dimensionalities in art design back then. Therefore, Duangrit has incorporated distinctive lines of the BMW Z4 to reflect the model’s robust and dynamic shape by using the technique of color stripe creation, accentuated in powerful black mesh blanketing the entire bodywork. All the lines created are originated from the car and ran artistically across the car’s silhouette, creating connections of lines that are prominent with newly-defined patterns, yet retaining the iconic form of the original BMW Z4.
BMW i8 by Nontawat Charoenchasri, Celebrated Graphic Designer with Passion in ‘Camouflage Design’
As a tribute to BMW Art Car #17 by Jeff Koons, the artistic BMW i8 is beefed up by graphic designer Nontawat with the concept: “FUSION CAMOUFLAGE”. A perfect blend of the artist’s passion in camouflage patterns and desire to present novelty through striking patterns and bold colors, the BMW i8 shows of deconstructed diagram of multi-colored camouflage patterns that was rearranged into layers of contrasting color tones. The result is distinctively different from the original patterns, making the car a piece of remarkable contemporary art that truly reflects the identity and passion for graphic design of the artist.
BMW i3s by Milin Yuvacharuskul, Thailand’s Established Fashion Designer and Founder of ‘MILIN’
Staying true to the legacy of the BMW Art Car #18 BMW M6 GT3 by Cao Fei, which was the first BMW Digital Art Car in the history, Milin has transcended cultural and technological change into the unique BMW i3s through the brand DNA of ‘Milin’. By telling the story of women in the new era with the brand’s key word “Elegant Sensual Rebellious", Milin presents a perspective of material girls who exude classic, elegant charms in her work. The choice of the “Chain” pattern and the M logo of Milin brand in studded- diamond pattern represents sleek luxury that stresses the brand identity perfectly.
BMW Z4 by Duangrit Bunnag, Thailand’s Leading Architect
To commemorate the vigorous BMW Art Car #02 by Frank Stella, whose design is like a blueprint transferred onto the bodywork which marked the turning point into three dimensionalities in art design back then. Therefore, Duangrit has incorporated distinctive lines of the BMW Z4 to reflect the model’s robust and dynamic shape by using the technique of color stripe creation, accentuated in powerful black mesh blanketing the entire bodywork. All the lines created are originated from the car and ran artistically across the car’s silhouette, creating connections of lines that are prominent with newly-defined patterns, yet retaining the iconic form of the original BMW Z4.
BMW i8 by Nontawat Charoenchasri, Celebrated Graphic Designer with Passion in ‘Camouflage Design’
As a tribute to BMW Art Car #17 by Jeff Koons, the artistic BMW i8 is beefed up by graphic designer Nontawat with the concept: “FUSION CAMOUFLAGE”. A perfect blend of the artist’s passion in camouflage patterns and desire to present novelty through striking patterns and bold colors, the BMW i8 shows of deconstructed diagram of multi-colored camouflage patterns that was rearranged into layers of contrasting color tones. The result is distinctively different from the original patterns, making the car a piece of remarkable contemporary art that truly reflects the identity and passion for graphic design of the artist.
BMW i3s by Milin Yuvacharuskul, Thailand’s Established Fashion Designer and Founder of ‘MILIN’
Staying true to the legacy of the BMW Art Car #18 BMW M6 GT3 by Cao Fei, which was the first BMW Digital Art Car in the history, Milin has transcended cultural and technological change into the unique BMW i3s through the brand DNA of ‘Milin’. By telling the story of women in the new era with the brand’s key word “Elegant Sensual Rebellious", Milin presents a perspective of material girls who exude classic, elegant charms in her work. The choice of the “Chain” pattern and the M logo of Milin brand in studded- diamond pattern represents sleek luxury that stresses the brand identity perfectly.
