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Set on six floors with 800 square meters of retail space, it will be the biggest Bottega Veneta store in Asia, showcasing an extensive range of women’s and men’s ready-to-wear, handbags, small leather goods, luggage, eyewear, shoes, fragrance, jewelry and the Home and Furniture collections.
The look of the Tokyo flagship is designed to reflect the character of its home city. The new store is housed within a sleek structure inspired by the Japanese capital’s futuristic spirit and modernist architecture. The façade echoes the iconic intrecciato weave, created with over 900 silvery square metal panels with a “lunar” finish. The weave appears to dissolve to create openings for the windows and front entrance.
The interior takes inspiration from Light and Space artists of the 1960s who explored a conceptual use of light and geometric shapes to create an environment. In the Tokyo flagship, space is framed by inclined and folding planes created with “Kyoto white” plaster and classic mineral plaster, nodding to both the local and Italian traditions. The folds and pleats frame the windows and exterior views, and their color changes with the natural movement of sunlight throughout the day.
The clean and linear pattern of the natural oak flooring is inspired by Tamo, a local species of ash tree that produces a rare, precious wood with a distinctive grain. Other materials utilized throughout the store include teppei-seki, a Japanese slate used in architecture in the late Edo period, along with various types of Italian marble such as Persian Red travertine that are signature to Bottega Veneta. Display tables are made with hammered oak that has a unique honeycomb texture, a custom finish inspired by traditional Japanese workmanship.
Men’s leather goods and shoes will be housed on the lower level. The ground floor will feature women’s leather goods and eyewear. On the second floor will be a women’s shoe salon and a dedicated space for women’s precious bags and the Personalization services. The third floor will feature women’s ready-to-wear and more shoes, while on the fourth floor will be men’s ready-to-wear and precious styles. The fifth floor will be reserved for private appointments.
The store is decorated with the Bottega Veneta Furniture collection; the Tassello and Rudi seating families are made in a palette exclusive to the Tokyo flagship which provides an interesting contrast against the pale-hued, minimalist store. The décor also features a selection of iconic Italian furnishings, such as Gio Ponti chairs and Sesann armchairs, originally designed by Gianfranco Frattini. All the seating is placed throughout the store to encourage a relaxed and comfortable ambience.
“We genuinely value our loyal clients in Japan which continues to be one of our most important markets in the world,” says Bottega Veneta CEO Claus-Dietrich Lahrs. “With a comprehensive selection in a unique and beautifully designed environment, the Ginza flagship is an investment in elevating and enhancing the shopping experience of our Japanese clients, and customers throughout Asia.”