ITALIAN luxury brand Bottega Veneta is writing the next chapter of the Art of Collaboration with a disruptive new digital-first ad campaign created with renowned agency Baron & Baron.
Titled Reflections, the Spring/Summer 2018 campaign embraces moving images as its core. Envisioned as an anthology series, six distinct and deeply cinematic films directed by Fabien Baron, will be released episodically throughout the season via multiple platforms and partners. These narrative episodes will become a beacon for immersive and innovative mobile-first storytelling.
In its new form, the Art of Collaboration will rely on a team of collaborators instead of a single creative voice to translate the vision of Tomas Maier. The remarkable talents working with Maier include Fabien Baron, who directed the films, Academy Award-nominated cinematographer Philippe Le Sourd, renowned set designer Stefan Beckman and record-producer and composer Johnny Jewel who scored the original soundtrack for the six films and trailer.