 | CTRIP.COM International, Ltd., a leading provider of accommodation reservation, transportation ticketing, tour packages, corporate travel management and other travel-related services in China (“Ctrip”), announced that it has entered into a memorandum of understanding regarding its partnership with world-leading travel & lifestyle group and digital innovator AccorHotels. The partnership will allow Ctrip’s over 300 million registered users to access and enjoy personalized experiences from AccorHotels’ global brands portfolio, ranging from internationally acclaimed luxury brands -including Raffles, Sofitel Legend, Fairmont, SO/Sofitel, onefinestay, MGallery by Sofitel, Pullman, Swissôtel and 25hours Hotels- as well as the popular midscale brands Novotel, Mercure, Mama Shelter and Adagio- to the much-prized economy brands including JO&JOE, ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1. AccorHotels operates 4,300 hotels and 10,000 private homes in 100 countries. The MOU is a milestone for both companies to embark on a deeper cooperation which will greatly enhance the growing Chinese travelers' journey globally. The partnership will focus on four strategic pillars, including highlighting AccorHotels accredited hotels more prominently, building a flagship store for AccorHotels, joint development of loyalty programs and cooperation on IT. |
