Dyson today unveils its second piece of beauty technology: the Dyson AirwrapÔ styler. Unlike most styling tools which rely on extreme heat to style hair, the Dyson AirwrapÔ styler uses airflow to allow you to achieve salon-style looks – voluminous curls, natural waves and smooth blow-dry finished – on your own, at home.
| Start With The Problem Dyson engineers always start with the problem. The engineering team set out to invent a styling device capable of achieving great hair styles, and a variety of them, on their own – with one easy-to-use tool. At the heart of this story comes a radical idea: use Dyson’s fast, high-pressure digital V9 motor to harness a phenomenon known as the Coanda effect. The Coanda effect occurs when a high-speed jet of air flows next to a surface and, due to differences in pressure caused by the surface, the air flow attaches itself to the surface. Taking advantage of this principle Dyson’s team of aerodynamicists created a way to style hair using only air combined with heat. The result, whether you choose to curl, wave, smooth or rough dry your hair, creates a natural look with a sleek finish, helping prevent extreme heat damage. |  |
“We have been obsessively manipulating airflow for more than 25 years. It is one of our core areas of expertise. Harnessing the power of Dyson’s digital motor we have engineered a truly unique styling tool preventing extreme heat damage when styling. I’m immensely proud of what our engineers have achieved.” James Dyson, Founder & Inventor.
 | Variety and Versatility Dyson’s team of engineers and hair scientists go to great lengths to understand hair from root to tip. After building state-of-the-art hair laboratories, the team spent more than six years testing and researching different hair types and styling habits around the world. They identified two key desires and challenges when it comes to styling:
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In addition to testing and researching hair, Dyson engineering teams researched current styling technologies and identified what they feel to be issues with those offerings. Some tangle hair. Others reach extreme temperatures. They can be bulky, or have weak and unruly airflow. Some take patience and time. Some require a great deal of skill to achieve good style. The Dyson AirwrapÔ styler looks to solve these issues by creating voluminous curls, waves or a smooth, straighter style with ease.
| Harnessing Coanda with the power of the V9 Dyson digital motor Created by an in-house team of motors experts the patented V9 Dyson digital motor powers the Dyson AirwrapÔ styler. Partnered with Dyson’s unique styling barrels this motor enables the Dyson AirwrapÔ styler to style with air, without the need for extreme heat. As the motor spins an area of high pressure occurs at the top of the styling barrel. This pressure creates a high velocity jet of air dispersed out of six air slots around the barrel. This generates a physical phenomenon known as the Coanda effect. This allows the hair to curl automatically around the barrel to style. |  |
The machine’s styling brushes are also engineered to take advantage of the Coanda effect. To achieve a sleek blow dry finish, the brushes align hair when styling, giving a smooth shiny finish when dry. The pressure created by the motor allows airflow to penetrate into the hair strands providing efficient drying performance.
In order to keep the airflow focused in the desired styling direction, engineers incorporated a switching mechanism. This directs airflow according to the tension in the brush. No matter which way you brush through hair strands, the air flows in the direction of your hair. This helps achieve a better blow dry finish.
Styling Wet To Dry
Often styling hair means blow drying before styling. This is time consuming and creates additional unnecessary steps. Unlike some other styling devices which rely on extreme heat, the Dyson AirwrapÔ styler styles wet to dry.
Hydrogen bonds line each strand of your hair. Hair naturally absorbs more water when wet. This breaks down the hydrogen bonds – resetting the natural style of your hair and essentially priming it for styling.
After choosing the desired attachment for the look you want to achieve, the combination of powerful airflow and heat control allows you to safely style with ease – saving time and avoiding tangling commonly associated with heat tools and brushes.
Intelligent Heat Control:
Styling your hair should not be synonymous with damaging your hair.
Achieving a desired look should not rely on excessive heat. Like the Dyson SupersonicÔ hair dryer the Dyson AirwrapÔ styler has intelligent heat control. This helps ensure hair does not become exposed to extreme heat. A glass bead thermistor measures the temperature up to 40 times a second, transmitting temperature data to the microprocessor.
In order to keep the airflow focused in the desired styling direction, engineers incorporated a switching mechanism. This directs airflow according to the tension in the brush. No matter which way you brush through hair strands, the air flows in the direction of your hair. This helps achieve a better blow dry finish.
Styling Wet To Dry
Often styling hair means blow drying before styling. This is time consuming and creates additional unnecessary steps. Unlike some other styling devices which rely on extreme heat, the Dyson AirwrapÔ styler styles wet to dry.
Hydrogen bonds line each strand of your hair. Hair naturally absorbs more water when wet. This breaks down the hydrogen bonds – resetting the natural style of your hair and essentially priming it for styling.
After choosing the desired attachment for the look you want to achieve, the combination of powerful airflow and heat control allows you to safely style with ease – saving time and avoiding tangling commonly associated with heat tools and brushes.
Intelligent Heat Control:
Styling your hair should not be synonymous with damaging your hair.
Achieving a desired look should not rely on excessive heat. Like the Dyson SupersonicÔ hair dryer the Dyson AirwrapÔ styler has intelligent heat control. This helps ensure hair does not become exposed to extreme heat. A glass bead thermistor measures the temperature up to 40 times a second, transmitting temperature data to the microprocessor.
