Boonkiet Chokwatana, Executive Chairman of I.C.C. International Public Company Limited, distributor of DAKS Thailand, a British luxury fashion house, presented the launch of the first DAKS Flagship Store in Thailand with a unique concept that reflects the brand’s contemporary vibe.
The brand also presented a special collection “125th Anniversary Check Collection”, imported from London, joined by Alek - Teeradetch Metawarayut and Prang – Kannarun Wongkajornklai in a special fashion show to present this collection. The event also featured an exclusive exhibition to celebrate the brand’s 125th anniversary, and a live painting show by a world-renowned artist Takeshi Sato, witnessed by celebrities and actors such as Jay Spencer, Ditawat Issara, M.R. Chularangsri Yugala, Chulalux Piyasombatkul, Napasasi Surawan, Saran Jayapani, Thanattzalin Susamawathanakun and Ponphan Ratanahirunya at Central World.
The exhibition portrayed the brand’s 125 years of history, from 1894 when the classic British brand was born in London on a fashion street Middlesex. Through constant efforts and innovative fashion ideas, the brand has remained relevant throughout its history and developed a strong tie with the British Royal Family. At this event, guests also had a chance to get to know the “I am Charles” DAKS Teddy Bear, a 1.5m 100% handmade teddy bear from the UK. At the event, Takeshi Sato, a world-renowned artist, created a wonderful art to fulfill this celebration. The event wrapped up with an exclusive fashion show presenting the special 125th Anniversary Check Collection, led by Alek - Teeradetch Metawarayut and Prang – Kannarun Wongkajornklai.
A real DAKS fan, Alek - Teeradetch Metawarayut said, “DAKS is a brand that I’ve seen since I was a kid and it has been in Thailand for 22 years now. It’s one of my favorite brands since I was in high school. At the time, I would only buy its dolls, so today I am very honored to be presenting DAKS clothes in the new House Check. I really like them because they are comfortable and perfect for every occasion, both work and play.” Beautiful actress Prang – Kannarun Wongkajornklai said, “I am very happy to join the 125th anniversary of DAKS today. DAKS is an iconic brand and I think the House Check is very beautiful. It’s amazing that the House Check has been around for 125 years now and it has been constantly developed over the years. I think it’s really cool.”
The brand also presented a special collection “125th Anniversary Check Collection”, imported from London, joined by Alek - Teeradetch Metawarayut and Prang – Kannarun Wongkajornklai in a special fashion show to present this collection. The event also featured an exclusive exhibition to celebrate the brand’s 125th anniversary, and a live painting show by a world-renowned artist Takeshi Sato, witnessed by celebrities and actors such as Jay Spencer, Ditawat Issara, M.R. Chularangsri Yugala, Chulalux Piyasombatkul, Napasasi Surawan, Saran Jayapani, Thanattzalin Susamawathanakun and Ponphan Ratanahirunya at Central World.
The exhibition portrayed the brand’s 125 years of history, from 1894 when the classic British brand was born in London on a fashion street Middlesex. Through constant efforts and innovative fashion ideas, the brand has remained relevant throughout its history and developed a strong tie with the British Royal Family. At this event, guests also had a chance to get to know the “I am Charles” DAKS Teddy Bear, a 1.5m 100% handmade teddy bear from the UK. At the event, Takeshi Sato, a world-renowned artist, created a wonderful art to fulfill this celebration. The event wrapped up with an exclusive fashion show presenting the special 125th Anniversary Check Collection, led by Alek - Teeradetch Metawarayut and Prang – Kannarun Wongkajornklai.
A real DAKS fan, Alek - Teeradetch Metawarayut said, “DAKS is a brand that I’ve seen since I was a kid and it has been in Thailand for 22 years now. It’s one of my favorite brands since I was in high school. At the time, I would only buy its dolls, so today I am very honored to be presenting DAKS clothes in the new House Check. I really like them because they are comfortable and perfect for every occasion, both work and play.” Beautiful actress Prang – Kannarun Wongkajornklai said, “I am very happy to join the 125th anniversary of DAKS today. DAKS is an iconic brand and I think the House Check is very beautiful. It’s amazing that the House Check has been around for 125 years now and it has been constantly developed over the years. I think it’s really cool.”
 | Ditawat Issara said, “I am very impressed that DAKS has been around for 125 years, making it one of the oldest brands in the fashion industry today. DAKS presents cool and contemporary clothes, especially the House Check. Prints are very trendy at the moment, so wearing print on print makes you look very cool.” DAKS is known for quality and attention to detail in every single step, making it a trusted brand for the British Royal Family. Beyond royal apparel, the brand also presents classic, elegant and edgy clothes that have earned it worldwide fame. DAKS has been in Thailand for more than 22 years now, and recently, DAKS Thailand introduced the new DAKS Flagship Store, the first in Thailand. To celebrate the British brand’s 125th anniversary, it presents a special collection “125th Anniversary Check Collection” from London, which features the new House Check inspired by the architecture of the Royal Albert Hall in London, which has many windows around the building. These windows represent the brand’s wealth of expertise. The collection is also inspired by three British novels: The Moon and Sixpence, The Remains of the Day, and Pygmalion. These novels offer a mix of emotions, with elegance and luxury. The collection features rich shades of purple and warm tones like camel orange, soft brown, mute grey and green, giving the collection liveliness and classic British charms, representing the brand’s British origin. Welcome to the first DAKS Flagship Store in Thailand and let’s celebrate the 125th anniversary of the classic fashion brand from London. #DAKSThailand #DAKS125 |
