Electrolux in collaboration with Le Cordon Bleu Dusit (LCBD) jointly held a launch event of the latest Master 9 Multi Blender with its “Master X” application. An invention by both ends to revolutionize cooking tradition and offer state-of-art experiences to meticulous consumers. The special recipes are designed by Chef Guillaume Siegler of Le Cordon Bleu, Paris.
Consumers can simply start by downloading the Master X application and select the preferred choice of menu. Just a touch on your smartphone screen, the application automatically calculates the proportion of ingredients used for that particular menu, gets the ideal speed and circulation and choose a suitable cooking time. The result is indistinguishable from the international chef himself. 10 menus are tailor-made by the renowned Chef Siegler while other selections have been created by Electrolux around the world including South Korea and Thailand.
Consumers can simply start by downloading the Master X application and select the preferred choice of menu. Just a touch on your smartphone screen, the application automatically calculates the proportion of ingredients used for that particular menu, gets the ideal speed and circulation and choose a suitable cooking time. The result is indistinguishable from the international chef himself. 10 menus are tailor-made by the renowned Chef Siegler while other selections have been created by Electrolux around the world including South Korea and Thailand.
“The collaboration between Electrolux and LCBD marks the history of modern cooking, a mixture between the innovation and modern techniques of Le Cordon Bleu and Electrolux expertise as leader in home appliances. Our mission is to inspire both professional and those who are passionate about cooking as well as develop their skill and understanding of fine cuisine. We also believe that the creativity and world class experience offered by Le Cordon Bleu will improve and reshape culinary experiences for all”, said Ratchata Suttapattanon, General Manager, Thailand and International Markets, Electrolux Thailand.
“Electrolux and Le Cordon Bleu’s long-term partnership will contribute to world class cooking experience through learning and innovation. Our aim is to improve people’s quality of life by applying our company philosophy ‘Swedish thinking. Better living.’ With Master 9 Multi Blender, we want to bring together great taste experience and sustainable cooking meanwhile serving our digital-savvy customers. In fact, Master X application brings to your kitchen a culinary advisor that helps you achieve chef blending results”, added Katia Rizzello, Product Line Taste, Electrolux APAC & MEA
“Electrolux is an inspiring partner, which shares Le Cordon Bleu values of excellence, passion, creativity and innovation. Together, we aspire to improve quality and achieve great taste results for all. In the future, we believe that more platforms will be delivered to modern consumers which offers the expertise of our international chefs”, concluded Michel Peters, Director of Le Cordon Bleu Dusit Culinary School.
“Electrolux and Le Cordon Bleu’s long-term partnership will contribute to world class cooking experience through learning and innovation. Our aim is to improve people’s quality of life by applying our company philosophy ‘Swedish thinking. Better living.’ With Master 9 Multi Blender, we want to bring together great taste experience and sustainable cooking meanwhile serving our digital-savvy customers. In fact, Master X application brings to your kitchen a culinary advisor that helps you achieve chef blending results”, added Katia Rizzello, Product Line Taste, Electrolux APAC & MEA
“Electrolux is an inspiring partner, which shares Le Cordon Bleu values of excellence, passion, creativity and innovation. Together, we aspire to improve quality and achieve great taste results for all. In the future, we believe that more platforms will be delivered to modern consumers which offers the expertise of our international chefs”, concluded Michel Peters, Director of Le Cordon Bleu Dusit Culinary School.
