THE TAT is reported to have contributed US$4.1 million towards the first Michelin Guide for Thailand, due to be published this month.
"This sum covers a five-year period with an understanding that after that period, Michelin will find its own sponsors to continue the project.
"The guide will promote Bangkok as a culinary destination. With its star ratings, the guide will help to raise standards. Other restaurants will upgrade, and the winner will be consumers," a TAT spokesperson commented.
There is no guarantee that any restaurant will be awarded a Michelin, and like everybody else, the TAT will not know the results until the guide launches on December 6, 2017.
“We know the guide has its detractors, but we also think the benefits will outweigh any criticism.”
"This sum covers a five-year period with an understanding that after that period, Michelin will find its own sponsors to continue the project.
"The guide will promote Bangkok as a culinary destination. With its star ratings, the guide will help to raise standards. Other restaurants will upgrade, and the winner will be consumers," a TAT spokesperson commented.
There is no guarantee that any restaurant will be awarded a Michelin, and like everybody else, the TAT will not know the results until the guide launches on December 6, 2017.
“We know the guide has its detractors, but we also think the benefits will outweigh any criticism.”
