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foodpanda unveils their cloud kitchen concept “Krua by foodpanda”, the first by a food delivery company in Thailand

8/2/2019

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Earlier this week foodpanda Thailand successfully launched their brand new cloud kitchen concept named “Krua by foodpanda”. This delivery-only kitchen brings popular restaurants and street food vendors to foodpanda customers in Suan Luang, Phra Khanong and Watthana.
 
“Krua by foodpanda” is a cloud kitchen in which foodpanda’s restaurant partners cook their food in a dedicated kitchen space under a shared roof. Having foodpanda as the facilitator, it provides the partners with facility, optimised kitchen organization and, for street food vendors, even with fixed kitchen equipment. A cloud kitchen is basically a takeaway outlet that provides no dine-in facility. They function as a production unit with a space for the preparation of food. The food can be ordered online.
 
For partner restaurants, Krua by foodpanda is an opportunity to increase their business by reaching more customers in unserved areas, while at the same time taking advantage of foodpanda’s efficient infrastructure. The space and facilities at Krua are offered up rent-free to the partners, in return for a percentage commission from their sales.
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At the moment the Krua is based in The Curve Neighborhood Center in On Nut and combines seven popular restaurants under one roof: Cali-Mex Express, Dressed Express, Hunter Poke, Kah Moo Mengjai (Braised pork leg), Elvis Suki, Yord Pad Thai and Gownan.
 
“The purpose of this first Krua by foodpanda is to bring the sought-after food of popular Bangkok restaurants to foodpanda customers in Suan Luang, Phra Khanong and Watthana. Thereby making sure that our customers can order the food they love” says Floris Bos, Chief Commercial Officer at foodpanda Thailand.
 
"foodpanda customers are always able to order from a wide selection of restaurants while at the same time being guaranteed that the food is delivered hot, fresh and in time. However, sometimes popular restaurants are located too far from the customer for delivery. As we are of course aware that Thai people have a soft spot for delicious food, we make sure in those cases to bring these famous restaurants to their area. We are happy to announce that customers around On Nut area are now able to order from the first Krua by foodpanda with free delivery!” he added.
 
Krua in On Nut will definitely not be the last kitchen of the company, as foodpanda looks to roll out more Krua’s across Bangkok in the near future.
 
Customers around the On-Nut area can spot restaurants on the foodpanda application and website by looking for “Krua by foodpanda” behind the restaurant names.
 
Order your favourite dish via foodpanda application or website now!
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