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Mr. Erwin Creed, the 7th generation perfumer for the House of Creed, a French fragrance brand, hosted the opening of the first and only House of Creed in Asia. Creed set the concept of this exclusive boutique to be modern while still maintaining the brand’s heritage.
The launch was warmly attended by celebrities such as Piyarat Kaljaruek, Kornkanok Yongsakul, Jay Spencer, Jareyadee Spencer, Supachai Kanjanasakchai, Pimdao Panichsamai, Pita Limjaroenrat and Vasuwat Kuhapremkit at House Of Creed, G floor, The EmQuartier.
The house of Creed is a luxury fragrance dynasty that has served royal houses, synonymous with quality and exquisite quality. The over 250-year-old royal and coveted fragrance house picks the best part of the best ingredients such as Mandarin, Ambergris and Sandalwood. Every ingredient in the bottle has been weighed, mixed, macerated and filtered by hand, following the brand’s traditional method created by its founder Mr. James Henry Creed. Soon after the launch of the brand, it quickly rose to fame and rapidly became a favourite with the Court of England and Queen Victoria appointed Creed as an official supplier. After that, the House of Creed was chosen by all the Royal courts of Europe. Creed's creations were recognised for their quality, refinement and originality. In 1854, the House of Creed moved to Paris, as Empress Eugenia wanted Creed to move there and be under her protection. This is a testament of the brand’s quality, which has made it a well-recognised brand from the past to the present.
The first and only House of Creed in Thailand and in Asia is one of six worldwide. The beauty of scents is portrayed through a design inspired by Creed’s long history and heritage. Exclusive stories are added into each element, striking a balance between modern elegance and traditional glamour. The scents are warm and inviting, welcoming you to find the scent that best suit who you are.
The launch was warmly attended by celebrities who enjoyed exploring various scents to find ones that best define them. The gold and white theme illustrates the brand’s royal background, while the display area was decorated with colourful flowers, with jazz music softly playing to create an ambiance of elegance.
The launch was warmly attended by celebrities such as Piyarat Kaljaruek, Kornkanok Yongsakul, Jay Spencer, Jareyadee Spencer, Supachai Kanjanasakchai, Pimdao Panichsamai, Pita Limjaroenrat and Vasuwat Kuhapremkit at House Of Creed, G floor, The EmQuartier.
The house of Creed is a luxury fragrance dynasty that has served royal houses, synonymous with quality and exquisite quality. The over 250-year-old royal and coveted fragrance house picks the best part of the best ingredients such as Mandarin, Ambergris and Sandalwood. Every ingredient in the bottle has been weighed, mixed, macerated and filtered by hand, following the brand’s traditional method created by its founder Mr. James Henry Creed. Soon after the launch of the brand, it quickly rose to fame and rapidly became a favourite with the Court of England and Queen Victoria appointed Creed as an official supplier. After that, the House of Creed was chosen by all the Royal courts of Europe. Creed's creations were recognised for their quality, refinement and originality. In 1854, the House of Creed moved to Paris, as Empress Eugenia wanted Creed to move there and be under her protection. This is a testament of the brand’s quality, which has made it a well-recognised brand from the past to the present.
The first and only House of Creed in Thailand and in Asia is one of six worldwide. The beauty of scents is portrayed through a design inspired by Creed’s long history and heritage. Exclusive stories are added into each element, striking a balance between modern elegance and traditional glamour. The scents are warm and inviting, welcoming you to find the scent that best suit who you are.
The launch was warmly attended by celebrities who enjoyed exploring various scents to find ones that best define them. The gold and white theme illustrates the brand’s royal background, while the display area was decorated with colourful flowers, with jazz music softly playing to create an ambiance of elegance.
Kornkanok Yongsakul said, “When I was studying in the UK, I first saw the House of Creed boutique in Mayfair and felt that it was very beautiful. When I walked inside, I was warmly welcomed by the staff, who willingly explained to me the story of each scent. I felt that Creed fragrances are interesting and have a distinctive character. As an art lover, I also like the design of the bottles. This is why I love this brand so much. My favourite is Silver Mountain. I am glad that Creed is now available in Thailand. I think Thai people have unique taste and style, and Creed will be just the right fit.”
Businessman Jay Spencer said, “I’ve known this brand for more than 15 years. The first scent I tried was Green Irish Tweed, and after that I tried Silver Mountain. In the past five years, I’ve been using Vetiver. Initially, it was my mother who bought Creed fragrances for me, because she wanted me to think of her when I used it.”
Businessman Jay Spencer said, “I’ve known this brand for more than 15 years. The first scent I tried was Green Irish Tweed, and after that I tried Silver Mountain. In the past five years, I’ve been using Vetiver. Initially, it was my mother who bought Creed fragrances for me, because she wanted me to think of her when I used it.”
Reveal your character with world-class fragrance at House Of Creed, G floor, The EmQuartier.
