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GIVENCHY the French luxury cosmetic brand, unveiled new hybrid formula lipstick collection “Le Rouge Liquide”

24/10/2018

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GIVENCHY, the sumptuous world-leading brand providing products ranging from clothing to accessories to perfume to cosmetics, celebrated the launch of Le Rouge Liquide, the new formula lipstick collection with semi velvet-matte finished look that creates strength and sexiness anybody could not resist.

​Le Rouge Liquide came back with the new finish, introducing 14 new shades. Many celebrities joining the event included Pimthong Wachirakom, Metal Sukkhao, Napasasi Surawan, Pimpaporn Sermpanitchakit, and  Cherpat Kittipornwarit at Sephora, G floor, The EmQuartier on the other day.

The ambience was full of impression and joyfulness. Many celebrities and beauty bloggers had an opportunity to swatch shades and experience the product in action, as they were sharing  their beauty secrets with each other. The guests were also invited to leave a signature and
a kissing stamp on Lip Stamping Wall. In addition, the moment could be shared with a selfie through snapping and sharing photos taken in the red hot signature photo booth. GIVENCHY also invited public to enjoy the moment through Pop Quiz questions from which the winners received a GIVENCHY’s gift bag to customize their own perfect stunning looks.

After the recent launch of Le Rouge Matte, Givenchy returned with the new Le Rouge Liquide under the concept THIS IS NOT WHAT YOU THINK, spreading the story, through new fangled formula and avant-garde applicator, representing thrilling plot of a lipstick that expectedly would derail the way people usually think of a colorful stick.
​
Le Rouge Liquide stepped up and won attention with semi-matte finish, catching people off guard with state-of-art hybrid texture that is highly pigmented and impressively long-lasting with just a simple stroke. Gatuline oil and hyaluronic acid are added to maintain smoothing effect and hydration. Disclosing seductive plumping lip, the new lipstick features soft applicator that goes smoothly in every stride. The classic metal shaft discharges ready-to-use liquid once twisted. Yet, a real black leather sheath and iconic metal stud are featured as the last puzzle piece to Le Rouge Liquide perfection. Ready to revolutionize world beauty industry, 14 new shades ranging from sweet nude to drop dead sexy red of Le Rouge Liquide from GIVENCHY are ready to set every stage on fire.
The event held to celebrate the launch of Le Rouge Liquide, and to recognize GIVENCHY as a partner brand shelved at Sephora Thailand. Le Rouge Liquide is available at 1,650 THB at GIVENCHY’s counter and SEPHORA. 
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