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Hooters eyes Southeast Asia success

3/8/2015

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Destination Resorts kicks-off its Hooters expansion plans on 18 September with a new branch at Four Points by Sheraton Bangkok, Sukhumvit 15
SINCE opening its first restaurant on October 4, 1983, in Clearwater, Florida, American restaurant chain Hooters has gone on to become a global sensation. Now present in 26 countries, with over 400 locations, the brand is synonymous with good times, hearty food, and, of course, beautiful waitresses with big personalities.
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Toby Paul Crowder, Vice President - Food & Beverage of Destination Resorts
The casual beach-themed establishments feature music, sports on large flat screens, and a menu that includes seafood, sandwiches, burgers, salads, and signature chicken wings. It’s an unpretentious formula that’s worked a treat, especially here in Thailand, where, on the back of the success of the first Hooters in Patong beach, Phuket, leading resort and restaurant developer Destination Resorts Co., Ltd., the Southeast Asian franchise holder of Hooters, is currently developing Hooters restaurants for Bangkok, Samui, and Pattaya, as well as over 30 restaurants throughout Southeast Asia.
    
The first of these new developments will open on September 18 at the Four Points by Sheraton Bangkok, Sukhumvit 15. Two more Bangkok venues, slated for Sukhumvit Soi 22 and Soi 33, and the Pattaya Hooters, the largest Hooters in the world, are also set to open before the end of the year.
    
English expat Toby Paul Crowder, Destination Resorts’ Vice President - Food & Beverage, is responsible for the company’s Food & Beverage outlets such as Hard Rock, Drunken Leprechaun, and, of course, Hooters. With over 20 years’ experience in management positions in Food & Beverage throughout Asia, he certainly knows his stuff. And when it comes to Hooters, success is firmly on his radar.
    
“The fact we’re set to open the largest Hooters in the world is testament of the brand’s potential in Thailand and the region,” he says. “That branch, scheduled to open this November in Pattaya, will have over 560 seats, set over two floors, and will draw in customers with all the usual Hooters offerings plus a ‘Wild West Theme.’ A mechanical bull, two bars, and a live DJ are among the highlights.”
    
What about the Hooters Girls?
    “
The Hooters Girl is the icon of the brand; wearing a uniform of white tops, orange shorts and sports shoes, which is consistently represented in all Hooters restaurants, all over the world. Visitors to any of our Hooters establishments can expect to enjoy delicious American-style food and international beverages while the friendly Hooters girls entertain them.
    
“We believe that being a Hooters Girl is not just being a waitress. Hooters Girls are smart, fun and great entertainers who just make guests feel good and happy. Whether you visit Hooters alone or with family and friends, you’ll always leave happy with a smile. And that’s the beauty of the brand.”

Think you have what it takes to be a Hooters Girl? Anyone who is interested can apply via www.hootersasia.com. Salary is a guaranteed minimum 35,000 baht plus other benefits.

www.hootersasia.com
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