Amway builds a touching experience with the introduction of “XS Zero”, a new brand of sugar-free and zero-calorie energy drinks for consumers with vivacious lifestyles and determination to do things that matter to them.
A funky launch event at Siam Square One invites Young and Active consumers to explode their power with inspiring challenges and mini-concert from today’s hottest bands as well as artists. The launch is topped with the presence of “Mickey-Nont Allapach and Janie Tienphosuwan”, a celebrity couple in spotlight, who perform a playful boxing show and share their living axioms to keep themselves fit and bright.
A funky launch event at Siam Square One invites Young and Active consumers to explode their power with inspiring challenges and mini-concert from today’s hottest bands as well as artists. The launch is topped with the presence of “Mickey-Nont Allapach and Janie Tienphosuwan”, a celebrity couple in spotlight, who perform a playful boxing show and share their living axioms to keep themselves fit and bright.
| Mr. Kittawat Ritteerawee, Managing Director of Amway (Thailand) Ltd., said, “Energy drinks are presently preferred by working-age adults as well as adolescents unlike in the past in which these drinks are generally associated with ones who do manual labor. Amway thus would like to fulfill this emerging trend with the introduction of XS to answer modern, vigorous lifestyles of ones with confidence and willingness to try something new under ‘XSperience More’ motto.” “XS is tailored for active lifestyle of modern-day consumers. Unlike other premium brands, XS contains 0% sugar and calorie. It is also infused with vitamin B1, B3, B5, B6, and B12 as well as L-carnitine. The range introduced to Thai consumers included two flavor varieties: XS Tropical Blast combines the essence of citrus, passion fruit, and pineapple to create a refreshing tropical flavor while XS Cranberry-Grape Blast offers sweet and sour blend of cranberry and grape flavors,” explained Mr. Kittawat. The launch of XS at Siam Square One, a bustling hub of adolescents and young-at-heart people, is themed under “XSperience More” and it welcomes visitors with “XS Boxing Challenge”, a cool boxing game with exclusive prizes, as well as a stage hosting mini-concerts for well-known bands and artists namely Slot Machine, DJ Faahsai, Boom Boom Cash, and Urboy TJ. |  |
| Mickey-Nont Allapach goes on stage as a guest of Amway to show his punching power while his bride-to-be, Janie Tienphosuwan, is on the ring as a cornerman to cheer him up. The lovebirds then share their solutions to keep themselves active. “I always excite myself by trying new sports or challenges that can take me to the next level. I love to exercise and do leisure activities that require physical strength to accomplish. Energy drinks can replenish essential fluid to my body and quench my thirst. With sugar-free and zero-calorie energy drinks, I can keep myself up without worry on excess consumption of both sugar and fat,” revealed Mickey. “We are certain that XS Zero should be a fuel for young and active consumers who would like to gain richer experiences since our selling point are the number zero for both sugar quantity and contained calorie, tasteful flavors, and fiery lifestyle campaigns,” concluded Mr. Kittawat. Discover the new experience from XS Energy Drink at price of 60 baht for single 250 ml. can. The products come with a money-back satisfaction guarantee. To order, contact any Amway Business Owner nationwide from September 15, 2018 onwards. For more information, contact Amway Contact Center at 0-2725-8000 or visit www.amwayshopping.com. Latest news and updates of XS can be accessed at www.xs.co.th or @xs_Thailand Instagram page. |
