Jacob’s Creek, a well-known wine brand from Australia, together with Surfset Thailand, a gym offering a workout method inspired by surfing, which is Australia’s popular sport, introduced Sunday Wine Surfset to offer a one-of-a-kind experience.
Participants were invited to exercise on a surfboard to stay fit while enjoying wine in the fresh morning air amidst lush greenery that gives a relaxing and casual feel. The activity was attended by celebrities and fitness influencers who joined the sweat session at Siri House Soi Somkid.
Jacob's Creek has unveiled its latest global masterbrand platform, 'Bring Your Australian' to reaffirm its strength as the masterbrand through Australian lifestyle. Jacob’s Creek reflects life-loving Australian spirit, and through this campaign, the brand uses wine as part of its activities to connect people around the world with what they love most about Australia. In this activity, it brings together surfing and premium wine to create a unique and exciting workout experience. Surfboards are brought to the city at Surfset for people to enjoy without having to travel to the beach, and everyone can enjoy total-body surfing workout, designed to simulate the physical demands of surfing.
Participants were invited to exercise on a surfboard to stay fit while enjoying wine in the fresh morning air amidst lush greenery that gives a relaxing and casual feel. The activity was attended by celebrities and fitness influencers who joined the sweat session at Siri House Soi Somkid.
Jacob's Creek has unveiled its latest global masterbrand platform, 'Bring Your Australian' to reaffirm its strength as the masterbrand through Australian lifestyle. Jacob’s Creek reflects life-loving Australian spirit, and through this campaign, the brand uses wine as part of its activities to connect people around the world with what they love most about Australia. In this activity, it brings together surfing and premium wine to create a unique and exciting workout experience. Surfboards are brought to the city at Surfset for people to enjoy without having to travel to the beach, and everyone can enjoy total-body surfing workout, designed to simulate the physical demands of surfing.
The Sunday Wine Surfset activity was a new dimension of mixing exercise and wine, which makes it particularly interesting. The session started with a warm up workout on the Surfset, before progressing to a more challenging part which required great focus as the participants followed each move. Everyone must maintain a good balance on the surfboard, while holding a glass of wine, as they followed the special movements designed just for this class. It’s a total body workout which helps strengthen core muscles and also a cardio workout. The participants must focus on the wine they were holding while also staying on the board. They could sip on Jacob’s Creek delicious wine as they exercised, which helped add energy. After the workout, they were treated to an Aqua Zumba class, which is a high-energy aquatic exercise which allows you to move to the music and feel refreshed in the pool.
Mixing the challenge of Surfset workout and delicious wine resulted in a great activity that takes modern lifestyle to another level and meets the needs of those who seek new experiences. Wine is a drink that connects people, and in this Surfset session, the wine selected included mellow Jacob's Creek Sparkling Chardonnay Pinot Noir, dry and fresh Jacob’s Creek Le Petit Rosé, and sweet sparkling wine Jacob's Creek Sparkling Moscato Rosé which has a light hint of moscato grapes, berries and lychee. All of them is light and enjoyable wine that can help fulfill your lifestyle with happiness.
Mixing the challenge of Surfset workout and delicious wine resulted in a great activity that takes modern lifestyle to another level and meets the needs of those who seek new experiences. Wine is a drink that connects people, and in this Surfset session, the wine selected included mellow Jacob's Creek Sparkling Chardonnay Pinot Noir, dry and fresh Jacob’s Creek Le Petit Rosé, and sweet sparkling wine Jacob's Creek Sparkling Moscato Rosé which has a light hint of moscato grapes, berries and lychee. All of them is light and enjoyable wine that can help fulfill your lifestyle with happiness.
